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Full-Text Articles in Mass Communication

Flight, Wright State Alumni Association, Wright State University Foundation Oct 2018

Flight, Wright State Alumni Association, Wright State University Foundation

Alumni Publications

Forty page issue of the Wright State University Magazine. This magazine is published twice a year and focuses on news related to Wright State alumni, faculty, staff, and friends of the university.


Wright State University Magazine, Fall 2017, Office Of Marketing, Wright State University Oct 2017

Wright State University Magazine, Fall 2017, Office Of Marketing, Wright State University

Wright State University Magazine

Thirty-six page issue of the Wright State University Magazine. This magazine is published twice a year and focuses on news related to Wright State alumni, faculty, staff, and friends of the university.


Wright State University Magazine, Winter 2017, Office Of Marketing, Wright State University Jan 2017

Wright State University Magazine, Winter 2017, Office Of Marketing, Wright State University

Wright State University Magazine

Thirty-six page issue of the Wright State University Magazine. This magazine is published twice a year and focuses on news related to Wright State alumni, faculty, staff, and friends of the university.


Ua68/8 History Alumni Newsletter, Wku History Jul 2016

Ua68/8 History Alumni Newsletter, Wku History

WKU Archives Records

WKU History Department alumni newsletter reporting activities of the department, faculty, staff and students.


Cultivating Philanthropy In Community Colleges: A Dual-Model Approach, Rachel Faith Pleasant Apr 2016

Cultivating Philanthropy In Community Colleges: A Dual-Model Approach, Rachel Faith Pleasant

Graduate Theses and Dissertations

This study tests a model that combines relationship management theory and the theory of reasoned action. Through the collection of quantitative and qualitative data, this study provides deeper understanding of the relationship between community college students and the institution, and identifies aspects of the relationship that most influence behavioral intention to give to the institution. Using this information, public relations practitioners will be able to strategically improve areas of deficiency in the community college-student relationship, thereby increasing the likelihood that today’s students will become tomorrow’s philanthropic alumni.


Ua68/6/1 The Flight Of The Phoenix, Vol. 1, No. 1, Wku English Jan 2015

Ua68/6/1 The Flight Of The Phoenix, Vol. 1, No. 1, Wku English

WKU Archives Records

Newsletter created by the WKU English Department for alumni regarding activities of the department, faculty and alumni.


Wright State University Magazine, Spring 2014, Office Of Marketing, Wright State University Apr 2014

Wright State University Magazine, Spring 2014, Office Of Marketing, Wright State University

Wright State University Magazine

Thirty-six page issue of the Wright State University Magazine. This magazine is published twice a year and focuses on news related to Wright State alumni, faculty, staff, and friends of the university.


Wright State University Magazine, Fall 2013, Office Of Communications And Marketing, Wright State University Oct 2013

Wright State University Magazine, Fall 2013, Office Of Communications And Marketing, Wright State University

Wright State University Magazine

Thirty-six page issue of the Wright State University Magazine. This magazine is published twice a year and focuses on news related to Wright State alumni, faculty, staff, and friends of the university.


Wright State University Magazine, Spring 2013, Office Of Communications And Marketing, Wright State University Apr 2013

Wright State University Magazine, Spring 2013, Office Of Communications And Marketing, Wright State University

Wright State University Magazine

Thirty-six page issue of the Wright State University Magazine. This magazine is published twice a year and focuses on news related to Wright State alumni, faculty, staff, and friends of the university.


Wright State University Magazine, Fall 2012, Office Of Communications And Marketing, Wright State University Oct 2012

Wright State University Magazine, Fall 2012, Office Of Communications And Marketing, Wright State University

Wright State University Magazine

Thirty-six page issue of the Wright State University Magazine. This magazine is published twice a year and focuses on news related to Wright State alumni, faculty, staff, and friends of the university.


Ua68/8/1 History Alumni Newsletter, Wku History Jul 2012

Ua68/8/1 History Alumni Newsletter, Wku History

WKU Archives Records

Newsletter created by the WKU History Department regarding activities in the department, students and alumni.


Wright State University Magazine, Spring 2012, Office Of Communications And Marketing, Wright State University Apr 2012

Wright State University Magazine, Spring 2012, Office Of Communications And Marketing, Wright State University

Wright State University Magazine

Nineteen page issue of the Wright State University Magazine. This magazine is published twice a year and focuses on news related to Wright State alumni, faculty, staff, and friends of the university.


Wright State University Magazine, Fall 2011, Office Of Communications And Marketing, Wright State University Oct 2011

Wright State University Magazine, Fall 2011, Office Of Communications And Marketing, Wright State University

Wright State University Magazine

Thirty-six page issue of the Wright State University Magazine. This magazine is published twice a year and focuses on news related to Wright State alumni, faculty, staff, and friends of the university.


Ua68/8 History Alumni Newsletter, Wku History Jul 2011

Ua68/8 History Alumni Newsletter, Wku History

WKU Archives Records

WKU History Department alumni newsletter reporting activities of the department, faculty, staff and students.


Community, Spring 2011, Office Of Communications And Marketing, Wright State University Apr 2011

Community, Spring 2011, Office Of Communications And Marketing, Wright State University

Community

Thirty-six page issue of Community which was published periodically from 1996 through 2011. The magazine focused on news and events at Wright State University relating to faculty, staff, alumni, and friends of the university.


Community, Fall 2010, Office Of Communications And Marketing, Wright State University Oct 2010

Community, Fall 2010, Office Of Communications And Marketing, Wright State University

Community

Thirty-six page issue of Community which was published periodically from 1996 through 2011. The magazine focused on news and events at Wright State University relating to faculty, staff, alumni, and friends of the university.


Community, Spring 2010, Office Of Communications And Marketing, Wright State University Apr 2010

Community, Spring 2010, Office Of Communications And Marketing, Wright State University

Community

Twenty-three page issue of Community which was published periodically from 1996 through 2011. The magazine focused on news and events at Wright State University relating to faculty, staff, alumni, and friends of the university.


Ua68/8/1 History Alumni Newsletter, Wku History Apr 2010

Ua68/8/1 History Alumni Newsletter, Wku History

WKU Archives Records

Newsletter created by the WKU History Department regarding activities in the department, students and alumni.


Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard Dec 2009

Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard

Dissertations

Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally ...


Community, Summer 2009, Office Of Communications And Marketing, Wright State University Jul 2009

Community, Summer 2009, Office Of Communications And Marketing, Wright State University

Community

Twenty-four page issue of Community which was published periodically from 1996 through 2011. The magazine focused on news and events at Wright State University relating to faculty, staff, alumni, and friends of the university.


Ua68/8/1 History Alumni Newsletter, Wku History Apr 2009

Ua68/8/1 History Alumni Newsletter, Wku History

WKU Archives Records

Newsletter created by the WKU History Department regarding activities in the department, students and alumni.


Community, Winter 2009, Office Of Communications And Marketing, Wright State University Jan 2009

Community, Winter 2009, Office Of Communications And Marketing, Wright State University

Community

Thirty-six page issue of Community which was published periodically from 1996 through 2011. The magazine focused on news and events at Wright State University relating to faculty, staff, alumni, and friends of the university.


Ua12/2/1 College Heights Herald, Vol. 84, No. 24, Wku Student Affairs Nov 2008

Ua12/2/1 College Heights Herald, Vol. 84, No. 24, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

  • Bennett, Emily. On Her Toes – Martha Madison
  • Ulber, Emily. Bowling Green Benefits from Adult Literacy Program
  • Carey, Ryan. Sixth-Seeded Lady Tops Win Sun Belt Title - Volleyball
  • Hale, Marianne. Task Force to Evaluate Western’s Growth – Task Force on Quality & Access
  • Be Proactive, Not Reactive: University Officials Need to be Policy Driven
  • Milam, Dustin. Fight for Rights, Liberation, Equality
  • Jones, Ashley. Praxis vs. Western Football – Parking
  • Schwab, Edmond. Change I Can’t Believe In
  • Stewart, Colleen. Vigil Honors Victims of Transgender Hate Crimes
  • Howerton, Christina. Possible ...


Ua12/2/1 College Heights Herald, Vol. 84, No. 16, Wku Student Affairs Oct 2008

Ua12/2/1 College Heights Herald, Vol. 84, No. 16, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

  • Paul, Corey. Fights & Frenzy
  • Day, Michelle. Gunfire Unconfirmed, Investigation Continues
  • Hale, Marianne. Campus, Community Voice Concerns
  • Timeline of Events
  • Slitz, Alex. A Thousand Words – Charus Changchit
  • Howerton, Christina. Enrollment Increases 2.6 Percent
  • Howerton, Christina. Task Force Explores Ways to Make College Cost Less
  • Gadbois, Chris. Rudeness Isn’t an Issue with Shuttle Drivers
  • Bonneau-Kaya, Chrystal. Objectification of Women is Dehumanizing, Wrong
  • Schwab, Edmond. Learn the Background of the Financial Troubles
  • Bybee, Sarah. Please Slow Down and Watch Out for Pedestrians
  • Cawthorn, Shawna. Poor Football ...


Ua12/2/1 College Heights Herald, Vol. 83, No. 50, Wku Student Affairs Apr 2008

Ua12/2/1 College Heights Herald, Vol. 83, No. 50, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

  • A Thousand Words
  • Annie’s Outlook comic strip
  • Beyond the Hill
  • Classifieds
  • Crime Reports
  • Diversions
  • Letters to the Editor
  • Opinion
  • Sports

Articles in this issue:

  • Brown, Holly Packing Silent Heat
  • Day, Michelle. Regents to Finalize Cuts, Raise Tuition
  • Hale, Marianne. Parking Loses Three Bus Drivers, Updates Shuttle Schedule
  • Greer, Lindsey. A Thousand Words – Mazna Al-Marzooqi
  • Siders, Neil. Ruckus Bill Shelved Because of IT Concerns
  • Wilson, Laurel. City to Auction Surplus
  • Diehm, Jan & Susie Laun. New Editors Bring Fresh Ideas
  • Abston, Jason. Extra Money Going into Tank ...


Community, Spring 2008, Office Of Communications And Marketing, Wright State University Apr 2008

Community, Spring 2008, Office Of Communications And Marketing, Wright State University

Community

Twenty-six page issue of Community which was published periodically from 1996 through 2011. The magazine focused on news and events at Wright State University relating to faculty, staff, alumni, and friends of the university.


Alumnews, Winter 2008, Alumni Association, Wright State University Jan 2008

Alumnews, Winter 2008, Alumni Association, Wright State University

AlumNews

Eight page issue of the AlumNews newsletter. This newsletter focuses on news about programs, events, and activities for alumni from Wright State University.


Ua12/2/1 College Heights Herald, Vol. 83, No. 24, Wku Student Affairs Nov 2007

Ua12/2/1 College Heights Herald, Vol. 83, No. 24, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 23, Wku Student Affairs Nov 2007

Ua12/2/1 College Heights Herald, Vol. 83, No. 23, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.


Ua12/2/1 College Heights Herald, Vol. 83, No. 22, Wku Student Affairs Nov 2007

Ua12/2/1 College Heights Herald, Vol. 83, No. 22, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.