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2012

Theses/Dissertations

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Full-Text Articles in Mass Communication

Iran In U.S. Corporate And Regional Media: A Content Analysis Of The New York Times, The Washington Post, Rooz Online, Al Jazeera And Iran Review, Justin Hyde Dec 2012

Iran In U.S. Corporate And Regional Media: A Content Analysis Of The New York Times, The Washington Post, Rooz Online, Al Jazeera And Iran Review, Justin Hyde

Master's Theses

There has been an increase in tension between the United States government and the Islamic Republic of Iran over the past decade. A number of events including the US- led invasions of Iraq and Afghanistan and the expansion of Iran’s nuclear program have strained this fragile relationship. The U.S. and its allies contend that Iran’s nuclear program is intended for arms proliferation while the Islamic Republic of Iran states it is for domestic power and research. Much of this conflict has played out in news media, which have a vital role to provide information, analysis and opportunities ...


Parenting Blog Coverage Of The Autism-Vaccine Controversy, Aidan Bryant Dec 2012

Parenting Blog Coverage Of The Autism-Vaccine Controversy, Aidan Bryant

Media Studies - Theses

This study examines source type, citation accuracy, and anecdotal reliance in parenting blog articles about the autism/vaccine controversy. Existing literature on common errors and shortcomings of traditional health journalism, in conjunction with existing guidelines and suggestions for optimal health journalism practices, were used to synthesize a content analysis code structure. The code structure was used to examine 122 parenting blog posts from 18 different blogs, spanning a time period from June 22, 2005 to January 9, 2012, for details including the following:

  • author demographics (gender, profession, parenthood, vaccination patterns)
  • type of blog the article appeared in
  • author stance of ...


Pocket Full Of Jesus: Evangelical Christians' Use Of Religious Iphone Applications, Wendi R. Bellar Dec 2012

Pocket Full Of Jesus: Evangelical Christians' Use Of Religious Iphone Applications, Wendi R. Bellar

Media Studies - Theses

Mobile phone applications are providing users many different choices in how they go about their everyday lives, including their spiritual lives. This research explores the factors Evangelical Christians consider when choosing an app, how they actually use the app, and how their app expectations compare with their app experience. Modified diary reports, using the iPhone Voice Memo app, and in-depth interviews were used in order to examine the research questions. The Uses and Gratifications theory, as well as the Religious Social Shaping of Technology theory, were used as lenses for the study. After navigating the process of finding an appropriate ...


Religious Leaders In Crisis: An Analysis Of Image Restoration Strategies And Content Variables, Melody Teracita Fisher Dec 2012

Religious Leaders In Crisis: An Analysis Of Image Restoration Strategies And Content Variables, Melody Teracita Fisher

Dissertations

The following study employs content analysis to examine the crisis communication responses and audience reception of religious leaders involved in scandal. Benoit’s Image Repair Strategies and the Contingency Theory are used to determine the strategies, stances and contingent variables of mega-church leaders: Jim Bakker, Ted Haggard, Eddie Long, Henry Lyons and Jimmy Swaggart; and the Boston Diocese of the Roman Catholic Church. News framing theory determined media and audience reception of the religious leaders’ crisis communication responses.

The study concludes that there is little difference in mega-church leaders and the Boston Diocese’s crisis communication responses. Religious leaders’ dominant ...


"If It Ain't Broke, Break It": How Corporate Journalism Killed The "Arkansas Gazette", Donna Lampkin Stephens Dec 2012

"If It Ain't Broke, Break It": How Corporate Journalism Killed The "Arkansas Gazette", Donna Lampkin Stephens

Dissertations

Ownership is an increasingly critical issue for newspapers as they face the latest threats to the industry’s survival. Local, engaged, enlightened ownership is preferable to that of a distant corporation, but economic realities have decreed that corporate ownership has become the norm. The Arkansas Gazette was one of the most honored newspapers of twentieth-century American journalism under independent local family ownership, having provided brave leadership during the Little Rock Central Crisis, but its wounds from one of the country’s final fierce newspaper wars — against another local owner, Walter Hussman and his Arkansas Democrat — in the 1980s, combined with ...


Becoming "American" And Maintaining "Korean" Identity Through Media: A Case Study Of Korean Married Immigrant Women In Mizville.Org, Yeon Kyeong Erin Kim Cho Dec 2012

Becoming "American" And Maintaining "Korean" Identity Through Media: A Case Study Of Korean Married Immigrant Women In Mizville.Org, Yeon Kyeong Erin Kim Cho

Theses and Dissertations

This dissertation examined the everyday use of different media including traditional and online U.S. and Korean media in building and maintaining identity of Korean married immigrant women. Online survey and interviews revealed that some aspects of my participants' media consumption habits and their relationship to acceptance to American culture and affinity for Korean identity are explained well with the new assimilation theory. Korean married immigrant women with U.S. citizenship, high income and education level were more likely to accept American cultural values. Furthermore, Korean immigrant women were more likely to be married to a Korean spouse. On the ...


Mediated Constructions And Lived Experiences Of Place: An Analysis Of News, Sourcing, And Mapping, Robert Edward Gutsche Jr. Dec 2012

Mediated Constructions And Lived Experiences Of Place: An Analysis Of News, Sourcing, And Mapping, Robert Edward Gutsche Jr.

Theses and Dissertations

This dissertation advances previous research on the journalistic interpretive community by placing news at the center of a community's construction of place. By focusing on the construction of Iowa City, Iowa's "Southeast Side" - neighborhoods home to predominantly newly arrived black residents from Chicago and other urban areas - this study identifies dominant news characterizations of the Southeast Side that mark the place as a "ghetto" or "inner city."

Beyond providing information about community issues and social conditions from southeastern neighborhoods, the term Southeast Side performed a singular ideological purpose: to identify and maintain dominant community values throughout the rest ...


Journalism Culture In Kunming: Market Competition, Political Constraint, And New Technology In A Chinese Metropolis, Zhaoxi Liu Dec 2012

Journalism Culture In Kunming: Market Competition, Political Constraint, And New Technology In A Chinese Metropolis, Zhaoxi Liu

Theses and Dissertations

This study explores the occupational culture of journalism in a Southwestern China metropolis, Kunming, answering the questions of what and how journalists there give meaning to their work through analyzing the substance and form of the journalism culture. Over three months of fieldwork in four different local newspapers revealed a gap between the meanings these journalists aspire and the meanings they can materialize through practice, due to political and economic constraints. As a result, the journalists felt conflicted and deeply frustrated but at the same time tried to push the boundaries in different ways, including active use of digital technology ...


Where In The World Are The Women Of Time? Women And The "Person Of The Year" Covers For Time Magazine, Krystle Lynne Anttonelli Dec 2012

Where In The World Are The Women Of Time? Women And The "Person Of The Year" Covers For Time Magazine, Krystle Lynne Anttonelli

UNLV Theses, Dissertations, Professional Papers, and Capstones

Through a content analysis of Time magazine's "Person of the Year" issue, formerly titled "Man of the Year," this thesis examines how the news magazine has reevaluated and revised the once gender suggestive title to a more inclusive title in correlation to the portrayal of women featured on the covers from both past and present. This thesis also provides background on the feminist theory in order to put into perspective the professional and intellectual growth of women throughout the decades. The supporting literature contextualizes the findings with reference to other mainstream magazines and the portrayal of women versus men ...


Taiwanese Willingness To Communicate In English: Can Watching American Television Programs Help?, Yu-Ting Chien Dec 2012

Taiwanese Willingness To Communicate In English: Can Watching American Television Programs Help?, Yu-Ting Chien

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study explored the relationship between Taiwanese audiences' use of American television programs and their willingness to communicate in English. Taiwanese participants filled out an online survey consisted of questions from uses and gratifications constructs and willingness to communicate constructs. In addition, different subtitle settings were also examined.

Results indicated that participants with high integrative motivation consuming information from American television programs, in addition, the setting of subtitles were associated with perceived communication competence, integrative motivation, language anxiety and social interaction motivation.


Manna From The Glossy Pulpit: Food Advertising In Women's Magazines, Kira-Lynn Reeves Oct 2012

Manna From The Glossy Pulpit: Food Advertising In Women's Magazines, Kira-Lynn Reeves

Master's Theses (2009 -)

Women’s magazines reach millions of readers each month, and have been the subject of many academic inquires from media effects studies to feminist analyses. While many studies have investigated female readers’ experience with these texts, or examined the advertising content of women’s magazines, little research to date has focused on food advertising. This liberal feminist critique explores the experience of reading the 2011 issues of the three popular women’s magazines, Glamour, SELF, and Family Circle. Using Stern’s (1996) textual analysis method for advertisements, this study examines how food advertisements in women’s magazines encourage women to ...


Terra Nova, An Experiment In Creating Cult Televison For A Mass Audience, Laura Osur Aug 2012

Terra Nova, An Experiment In Creating Cult Televison For A Mass Audience, Laura Osur

Media Studies - Theses

When it aired in Fall 2011 on Fox, Terra Nova was an experiment in creating a cult television program that appealed to a mass audience. This thesis is a case study of that experiment. I conclude that the show failed because of its attempts to maintain the sophistication, complexity and innovative nature of the cult genre while simultaneously employing an overly simplistic narrative structure that resembles that of mass audience programming. Terra Nova was unique in its transmedia approach to marketing and storytelling, its advanced special effects, and its dystopian speculative fiction premise. Terra Nova's narrative, on the other ...


Technosexuality: Technology, Sexuality, And Convergence, John M. Wolf Aug 2012

Technosexuality: Technology, Sexuality, And Convergence, John M. Wolf

Mass Communications - Dissertations

Convergence refers to a phenomenon where multiple communication technologies are integrated into a single device. Technosexuality proposes a convergence between sexuality as a social phenomenon and technologically mediated modes of interpersonal communication and sexual information consumption. The findings of this study indicate that though there is not a complete convergence between technology and sexuality, there nonetheless exists a relationship between the two constructs. Consistent with extant literature about computer-mediated sexuality, the technosexual behaviors in this study were organized primarily by arousal type; however, subsequent degrees of classification suggest that technology also plays a decisive role in the ways in which ...


The Cultural Complex Of Innocence: An Examination Of Media And Social Construction Of Missing White Woman Syndrome, Sarah Land Stein Aug 2012

The Cultural Complex Of Innocence: An Examination Of Media And Social Construction Of Missing White Woman Syndrome, Sarah Land Stein

Dissertations

This study examined the etiology and promulgation of the sociological phenomenon known as missing white woman syndrome. It was hypothesized that missing white woman syndrome may not be entirely attributable to racial disparity as has been claimed in the past. Rather, citing the work of Dr. Carl Jung, the researcher believed that missing white woman syndrome may be partially explained by a concept known as a cultural complex. The cultural complex that was hypothesized for purposes of this study is one related to innocence: That is, as a western society, we have been culturally overexposed to the blonde, Caucasian female ...


The Relationship Of Women's Magazines And Their Websites: A Comparative Analysis Of Print And Web Content, Allison Walker Ruff Aug 2012

The Relationship Of Women's Magazines And Their Websites: A Comparative Analysis Of Print And Web Content, Allison Walker Ruff

Theses and Dissertations

With the digital expansion of magazines, it is essential to determine how a magazine's online and digital content compares to its print content. The editorial strategy for print content versus Web content could make a difference in consumers' brand attachment and loyalty to a magazine. Magazines must have a dynamic online strategy that offers a different experience than printed material in order to gain new relationships and strengthen those relationships people already have with the brand. A comparative analysis of the print content versus the online website content of four separate women's publications can help determine if each ...


The Perception Of Athletes In Local And Neutral Media Markets, Gregory Stine Aug 2012

The Perception Of Athletes In Local And Neutral Media Markets, Gregory Stine

Theses and Dissertations

This study examined the perception of professional athletes in local and neutral media markets. The purpose of the study was to determine how people in Philadelphia and people in Arkansas feel toward the Philadelphia Eagles' Nnamdi Asomugha. It was expected that the study's participants in Philadelphia would feel more positively toward Asomugha and would be more aware of his off-the-field contributions. Additionally, it was expected that there would be a positive relationship between team identification level and both positive feelings toward Asomugha and awareness of his efforts away from the field. Finally, it was anticipated that participants near Philadelphia ...


Objectivity And Balance In Conflict Reporting: Imperatives For The Media Amid The Tensions In The South China Sea Dispute, Huong Thu Thi Vu Aug 2012

Objectivity And Balance In Conflict Reporting: Imperatives For The Media Amid The Tensions In The South China Sea Dispute, Huong Thu Thi Vu

Theses and Dissertations

This cross-cultural study explores practice of journalists during June and July of 2011, the most recent peak period of the multi-national conflict in South China Sea. It examines factors that influence journalists and news media outlets when reporting a conflict in which their country is a party, using the theory of news framing process and war journalism.


Understanding The Dimensions Of Trust In Public Relations And Their Measurements, Joosuk Park Aug 2012

Understanding The Dimensions Of Trust In Public Relations And Their Measurements, Joosuk Park

Doctoral Dissertations

Trust judgment of an organization’s publics validates the existence of an organization as well as being one of the most powerful moderators of public relations effectiveness. The ideas of trust as one of the key dimensions to explain relational status between an organization and its key publics has been around more than a decade. Over the last two decades, the idea of trust in fact has been showing rising prominence across many diversified studies of relationship and relationship management. In relationship management, one of the important goals of public relations is to build mutually beneficial relationships among organizations and ...


Consumers’ Optimistic Bias And Responses To Risk Disclosures In Direct-To-Consumer (Dtc) Prescription Drug Advertising: The Moderating Role Of Subjective Health Literacy, Hoyoung Ahn Aug 2012

Consumers’ Optimistic Bias And Responses To Risk Disclosures In Direct-To-Consumer (Dtc) Prescription Drug Advertising: The Moderating Role Of Subjective Health Literacy, Hoyoung Ahn

Doctoral Dissertations

Despite a substantial body of research in direct-to-consumer advertising (DTCA) for prescription drugs, what is missing from much of the existing discussion on DTCA disclosure is a focus on the roles of consumers’ individual motivation and ability factors in processing risk disclosures. Guided by the Elaboration Likelihood Model (ELM) and the Motivation-Ability- Opportunity (MAO) framework, this research focuses on the roles played by individuals’ optimistic bias as motivation and ones’ subjective health literacy as ability to process and evaluate risk disclosures in DTCA. Specifically, this study examined whether the degree of optimistic bias affected consumers’ risk disclosure processing in terms ...


An Exploration Of Social Media Use In Local Television News Stations: An Evaluation And Development Of A Successful New Media Strategy, Aniseh Ebbini Aug 2012

An Exploration Of Social Media Use In Local Television News Stations: An Evaluation And Development Of A Successful New Media Strategy, Aniseh Ebbini

Theses and Dissertations

This paper examines the ways in which Social media have gained popularity over the last decade, amongst the public, and especially in the television news industry. After evaluating the current ways Social media are being implemented and observing national trends, I developed a comprehensive new media strategy to serve as a guide and reference for any television station wanting to incorporate these tools into its regimen.


Visual Resistance: How To Challenge Brand Messages Visually, Daria S. Kempka Jul 2012

Visual Resistance: How To Challenge Brand Messages Visually, Daria S. Kempka

Master's Theses (2009 -)

No abstract provided.


Reclaiming "Victim" Through Untold Stories: An Analysis Of The Personal Stories Of Women Who Have Survived Violence, Ashley K. Collette Jul 2012

Reclaiming "Victim" Through Untold Stories: An Analysis Of The Personal Stories Of Women Who Have Survived Violence, Ashley K. Collette

Master's Theses (2009 -)

Around the world one in every three women has been the victim of gender-based violence (Amnesty International USA, 2012). Be it sexual, physical, or psychological, violence against women is an epidemic that needs to end. Past research in the field of Communication has mainly focused on news media coverage of violent crimes. The accounts portrayed in news media were largely edited and focused on a hegemonic version of the experiences (Benedict, 1992; Meyers, 1997; Carll, 2003; Dowler, 2006). These news accounts generally ignore the lived experiences of the female victims, which leaves them feeling isolated in their victimization. Victims’ stories ...


Exploring Consumers' Attitudes And Behavior Toward Product Placement In Television Shows, Eun Seon Kwon Jun 2012

Exploring Consumers' Attitudes And Behavior Toward Product Placement In Television Shows, Eun Seon Kwon

Media Studies - Theses

In recent years, many studies have investigated consumers' attitudes toward product placement in media content such as movies and television shows. However, few studies have used systematic framework to assess influence of social structural variables and socialization agents on consumers' product placement attitudes and purchase intentions for product placements in television shows. Based on Consumer Socialization framework and agenda-setting, cultivation theory, current study investigates product placement attitudes and behavioral intentions among college students. The results show that peer communication, one of the socialization agents, has strongest relationship with for both placement-related attitudes and purchase intentions. Findings also show the associations ...


A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park Jun 2012

A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park

Communication Studies

In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.


Live, But At What Cost? An Analysis Of Live News Reporting In The Indianapolis Television News Market, Robert Kyle Inskeep May 2012

Live, But At What Cost? An Analysis Of Live News Reporting In The Indianapolis Television News Market, Robert Kyle Inskeep

Undergraduate Honors Thesis Collection

During the summer of 20 10 I had the opportunity to work as a news intern at WTHR- TV. This experience not only provided me with extremely valuable professional experience, but it also introduced me to one of the most common elements of local television news: the live shot. During my internship I would accompany reporters into the field and assist them in the news gathering process, a process that was often cut short to ensure that the reporter and videographer had an adequate amount of time to return to the news station to put together their story and then ...


Chinese International Students' Cross-Cultural Adaptation And Online Communication, Chen Wei Wu May 2012

Chinese International Students' Cross-Cultural Adaptation And Online Communication, Chen Wei Wu

Theses and Dissertations

This study explored Chinese international students' computer mediated communication with both Americans and Chinese during their studying in the U.S. based on a Cross-Cultural Adaptation theory. The specific purpose of this study was to test five theorems of the theory with a sample of Chinese international students and to explore how Chinese international students' intercultural transformation, adaptive personality, host communication competence, and their interpersonal and mass communication with both host and ethnic groups associate together.


Students’ Writing Self-Efficacy, Motivation, And Experience: Predictors In Journalism Education, Matthew Bryan Broaddus May 2012

Students’ Writing Self-Efficacy, Motivation, And Experience: Predictors In Journalism Education, Matthew Bryan Broaddus

Doctoral Dissertations

The field of journalism has gone through several years of turmoil as new technology, platforms, and economic hardships have swept away traditional journalistic practices and models. Print media continues to hemorrhage jobs and money while media outlets adjust to technology-enhanced reporting. College journalism majors often face changing curriculum and graduate feeling unprepared to be competitive in the journalistic job market. While many things have changed in the field, one pillar of journalism that has not changed is the need for journalists to possess an excellent writing ability, supplemented with the ability to think analytically. The connection between students’ ability to ...


The Impact Of Celebrity Endorser Type And Source Credibility On The Advertising Attitudes And Purchase Intentions Of Indian Rural Consumers, Sidharth Muralidharan May 2012

The Impact Of Celebrity Endorser Type And Source Credibility On The Advertising Attitudes And Purchase Intentions Of Indian Rural Consumers, Sidharth Muralidharan

Dissertations

India is among the fastest growing economies in the world and has the second largest population out of which 70% are considered rural. The rural consumer has witnessed a lifestyle shift wherein they have become brand conscious, consumption of media content has increased and a rising income has opened up possibilities never experienced before. Understanding the love for cinema, celebrity endorsement has become a popular marketing strategy being employed by advertisers in India. The purpose of this study was to find out which celebrity endorser type (national, regional or non-celebrity) was the most effective on rural consumer’s attitude toward ...


Planned Parenthood Takes On Live Action: An Analysis Of Media Interplay And Image Restoration Strategies In Strategic Conflict Management, Leslie Lynn Rasmussen May 2012

Planned Parenthood Takes On Live Action: An Analysis Of Media Interplay And Image Restoration Strategies In Strategic Conflict Management, Leslie Lynn Rasmussen

Dissertations

On February 1, 2011 the pro-life organization Live Action released videos that appeared to show Planned Parenthood clinic staff disregarding statutory rape and abortion reporting laws and aiding sex traffickers. The videos posted online quickly garnered over a million views and placed Planned Parenthood at the forefront of national news. The Federal government intervened and threatened to remove funding to the Title X organization. Planned Parenthood launched a campaign to retain funding using social media and controlled online media, and attempted restore its image as a reputable healthcare provider while engaged in conflict with Live Action.

A content analysis was ...


Ideological “Smackdown”: A Textual Analysis Of Class, Race And Gender In Wwe Televised Professional Wrestling, Casey Brandon Hart May 2012

Ideological “Smackdown”: A Textual Analysis Of Class, Race And Gender In Wwe Televised Professional Wrestling, Casey Brandon Hart

Dissertations

The focus of this study is an in-depth intertextual examination of how the WWE in 2010 and by extension contemporary professional wrestling in general represents a microcosm of modern cultural ideology. The study examines three major areas in which this occurs. The first of these areas is that of class values. This section focuses on the establishment and extension middle-American values, defined as those values generally shared by the middle-class of the United States. The second section of this study focuses on how the WWE uses racial commodification in the treatment of people of color. Using concepts of Marxist power ...