Open Access. Powered by Scholars. Published by Universities.®

Mass Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

2012

Selected Works

Selected Works

None

Proceedings

Articles 1 - 1 of 1

Full-Text Articles in Mass Communication

[In Press] Event Marketing Sponsorship Impact: A Test Of Congruency And Engagement In An Ethnic Festival Context, James Pokrywczynski, David Brinker Dec 2011

[In Press] Event Marketing Sponsorship Impact: A Test Of Congruency And Engagement In An Ethnic Festival Context, James Pokrywczynski, David Brinker

James Pokrywczynski

No abstract provided.