Open Access. Powered by Scholars. Published by Universities.®

Mass Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 10 of 10

Full-Text Articles in Mass Communication

The Rhetoric Of Evidence In Recent Documentary Film And Video, Steven W. Schoen Jan 2012

The Rhetoric Of Evidence In Recent Documentary Film And Video, Steven W. Schoen

Graduate Theses and Dissertations

Documentary is a genre of film that portrays "real" events using depictions that connote the objectivity and facticity implied by the processes of photorealism. Many contemporary documentary theorists and critics observe a constitutive problem in this ethos: despite the apparent constructions and agendas of documentary filmmaking, the framing and assumption of documentary as a window on the world tend to naturalize its own constructions as "real." Critics who engage documentary trace the multitude of ways this problem plays out in particular films. These projects yield many important insights, but they most often approach documentary as a form of inherently deficient ...


Strategizing Relationships 2.0: An Analysis Of International Companies' Use Of Social Media, Jessica Marie Brightman Jan 2012

Strategizing Relationships 2.0: An Analysis Of International Companies' Use Of Social Media, Jessica Marie Brightman

Graduate Theses and Dissertations

Because of technological advances and the blurring of boundaries, the world is becoming a global community. Global communications have made it essential for multinational corporations to develop and maintain a consistent worldwide identity and brand image. It is no longer possible to classify people into simple and stable segments of customers; the world is evolving and so is the population. The purpose of this research is to bridge the gap between the academic and professional world of international public relations by expanding the stream of literature and incorporating a global aspect. Within the last few years, social media has seen ...


Live Versus Recorded: Exploring Television Sales Presentations, Christopher Craig Novak Jan 2012

Live Versus Recorded: Exploring Television Sales Presentations, Christopher Craig Novak

Graduate Theses and Dissertations

Abstract

This is an exploratory study that poses the questions and discussion regarding live and recorded sales presentations via television. With its rich history, it appears that live television has more types of appeal that will get the shopper buying products. However, the recorded and edited presentation played back on television has had its share to grab the shopper's attention. Research questions are presented to determine which broadcasting method is stronger by examining factors related to home shopping such as credibility, authenticity, involvement, urgency, informativeness, entertaining value, sense of real time, spontaneity and interactivity. Additional questions will look at ...


Improvisational Music Performance: On-Stage Communication Of Power Relationships, David A. Steinweg Jan 2012

Improvisational Music Performance: On-Stage Communication Of Power Relationships, David A. Steinweg

Graduate Theses and Dissertations

This project explores how musical improvisational processes come into being through interacting discursive power relationships that are embodied and enacted through performance. By utilizing the concepts of framing and performativity I am able to show how discursive power constitutes the performance of improvisational music. To exemplify this theory, the project presents a case study examining a Grateful Dead cover band named Uncle John's Band that performs at Skipper's Smokehouse in Tampa, FL. Using an ethnographic methodology, the project articulates the dominant discursive power relationships that constitute Uncle John's Band's improvisational performances. The dominant discursive power relationships ...


An Exploration Of The Organization-Public Relationship Through Online Media: The Case Of The Tampa Bay Rays, Steven Lynch Jan 2012

An Exploration Of The Organization-Public Relationship Through Online Media: The Case Of The Tampa Bay Rays, Steven Lynch

Graduate Theses and Dissertations

ABSTRACT

Organizations are working to establish and maintain relationships with their target publics using a wide variety of communication tools. How they work at developing this organization-public relationship (OPR) is open to the organization, but previous research suggests there are measurement scales that can indicate what factors an organization may be doing right and those they may need to improve on.

This study examines relationship building efforts of the Tampa Bay Rays organization and the representation it has demonstrated through online content. Utilizing a content analysis, sample articles were collected and coded to examine if relationship components could be found ...


Effects Of Task Evaluation Knowledge And Leadership Style On Employee Attitude Toward A Task, Alan Abitbol Jan 2012

Effects Of Task Evaluation Knowledge And Leadership Style On Employee Attitude Toward A Task, Alan Abitbol

Graduate Theses and Dissertations

Ideally, an employee will attempt to perform a task at his or her best ability in order to complete a work task appropriately. However, there are several factors that affect how an employee approaches a task. Two such factors are the understanding an employee has on how his or her supervisor may evaluate performance of the task and the supervisor's leadership style. This study focuses on the effect task evaluation knowledge (TEK) and different leadership styles have on an employee's attitude toward performing a task. By using a 2x2 (transformational/transactional leadership by limited/increased amount of information ...


A Framing Analysis: The Nba's "One-And-Done"Rule, Daniel Ryan Beaulieu Jan 2012

A Framing Analysis: The Nba's "One-And-Done"Rule, Daniel Ryan Beaulieu

Graduate Theses and Dissertations

In 2006, the NBA introduced the "one-and-done" rule that restricted high school graduates to enter directly into the NBA draft following high school. In turn, a high school prospect would essentially now have the option of playing professionally elsewhere (most likely overseas), enter the NBA's Developmental League, or play NCAA basketball. The rule has proved to be quite controversial, as it has had a great effect on both NBA and NCAA basketball, as well as the players. Various media outlets have been quite vocal not only about the rule itself, but the perceived effects it has had on both ...


Communicating During An Organizational Crisis: Using Facebook As A Relationship Management Tool, Vjollca Hysenlika Jan 2012

Communicating During An Organizational Crisis: Using Facebook As A Relationship Management Tool, Vjollca Hysenlika

Graduate Theses and Dissertations

The purpose of this study was to determine how organizations communicate on Facebook during a crisis, from a relationship management perspective, and how their interactivity, responsiveness, and transparency affect their Fan page's relevance, importance, and appeal. In this study, the researcher conducted a controlled experiment to examine if a strategized Facebook Fan page that contained a high level of interaction, responsiveness, and transparency contributed to long-lasting relationships with fans or helped organizations recover/prevent a crisis. The researcher created eight different conditions (Facebook Fan Pages) presenting a crisis message, and recruited 200 students (25 participants per condition) from the ...


Understanding Involuntary Job Loss Among Former Newspaper Staff Photographers, Ryan K. Morris Jan 2012

Understanding Involuntary Job Loss Among Former Newspaper Staff Photographers, Ryan K. Morris

Graduate Theses and Dissertations

This study examines former newspaper photographers' experience with being laid-off from their staff positions. The purpose was to identify emerging themes within the context of involuntary job loss, job satisfaction, and occupational identity via interviews with 8 photojournalists who experienced the phenomenon of being laid-off. The newspaper industry has long been considered both the starting point for young and aspiring photojournalism careers and the most consistent and stable venue for an income. Yet recent changes in the media landscape, particularly economic stress on traditional business models and rapid adoption of digital technology sway the occupational future of photojournalism within newsrooms ...


Global Csr And Photographic Credibility: Exploring How International Companies Portray Efforts Through Photographs In Csr Reports, Janel Lynn Norton Jan 2012

Global Csr And Photographic Credibility: Exploring How International Companies Portray Efforts Through Photographs In Csr Reports, Janel Lynn Norton

Graduate Theses and Dissertations

We are living in the age of the visual. Imagery is an important element in constructing and deriving meaning through symbols, colors, and context. Images may hold persuasive power, be used as evidence, or simply provide a moment of beauty. Organizations rely on photographs to help them convey an image to their stakeholders within annual reports. Telling an organizations' story through photographs has become an intrinsic part of their efforts to convey sustainability. We live in the age of transparency, and organizations that construct an image that is not truthful will face consequences in today's socially connected and conscious ...