Open Access. Powered by Scholars. Published by Universities.®

Mass Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 4 of 4

Full-Text Articles in Mass Communication

Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira Apr 2012

Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira

Northwest Communication Association Conference Papers & Presentations

This study presents a semiotic analysis of several magazine advertisements in an attempt to explore body image and sexuality as it is illustrated in marketing campaigns in both the United States and Japan. Each of the magazines from which the artifacts were drawn was published in 2011, and each presents a similar focus on fitness, fashion, and television in each country. A comparison of the sexuality portrayed in advertisements was conducted to explore similarities and differences. It was found that there is a difference in how sexual imagery was used between the United States and Japan, with the United States ...


Teaching With Social Media, Susan Currie Sivek Mar 2012

Teaching With Social Media, Susan Currie Sivek

Faculty Presentations

This presentation addresses the benefits and challenges of teaching with social media. Examples of student work, assignments, and class projects are included from Linfield College classes and from other institutions, including disciplines other than mass communication.


Getting Students Into Digital Magazines, Susan Currie Sivek Mar 2012

Getting Students Into Digital Magazines, Susan Currie Sivek

Faculty Presentations

This presentation was part of a panel on the evolution of magazine journalism education during magazines' transition to digital formats. The presentation emphasizes the new skills and attitudes students and faculty will need to learn and teach effectively in this new era.


U.S. Radio In The 21st Century: Staying The Course In Unknown Territory, Michael Huntsberger Jan 2012

U.S. Radio In The 21st Century: Staying The Course In Unknown Territory, Michael Huntsberger

Faculty Publications

This essay examines the development of the radio industry in the United States as it makes its way into the 21st century. Issues of regulation, technology, commerce, and culture are addressed.