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Full-Text Articles in Mass Communication

The Effects Of Press Freedom And Biotech Policy On Southeast Asian Newspapers' Coverage Of Genetically Modified Crops, Ruby Lynn S. Asoro Jan 2012

The Effects Of Press Freedom And Biotech Policy On Southeast Asian Newspapers' Coverage Of Genetically Modified Crops, Ruby Lynn S. Asoro

Graduate Theses and Dissertations

This study determines whether a country's degree of press freedom and national biotech policy influence its newspapers' performance in reporting about GM crops. Using the tenets of social amplification of risk framework, agenda setting, and framing theory, a content analysis of articles from newspapers in the Southeast Asian countries of Cambodia, Indonesia, Malaysia, Philippines, Thailand and Vietnam was conducted.

Results reveal that a freer press status fosters more stories and use of frames while a precautionary biotech policy favors the citing of more sources. The diversity of sources, however, produced a more polarized coverage that tended to be negative ...


The Influence Of Level Of Issue Relevance And Emotional Appeals In Public Service Ads On Attitudes And Behavioral Intentions Toward Global Climate Change, Supathida Kulpavaropas Jan 2012

The Influence Of Level Of Issue Relevance And Emotional Appeals In Public Service Ads On Attitudes And Behavioral Intentions Toward Global Climate Change, Supathida Kulpavaropas

Graduate Theses and Dissertations

This study examines the main and interactive effects of two emotional appeals (fear and happy) in public service advertisements and the degree to which this topic is assessed as relevant to people's lives on participants' attitude toward the advertisement, their attitude toward global climate change as an issue, and their intention to practice behaviors expected to mitigate global climate change. The hypotheses posed were not supported. In absolute terms, however, the results of this experiment showed that participants with high issue relevance reported more positive attitude toward the advertisement, more positive attitude toward global climate change, and greater behavioral ...


The "Sour" Smell Of Fake Scented Rice: Media Coverage And Public Knowledge, Risk Perception And Behaviors In Response To A Food Safety Scandal, Jing Li Jan 2012

The "Sour" Smell Of Fake Scented Rice: Media Coverage And Public Knowledge, Risk Perception And Behaviors In Response To A Food Safety Scandal, Jing Li

Graduate Theses and Dissertations

When the renowned high-quality Wuchang rice was found to be adulterated with rice of low quality and scented with a fake aroma, the Chinese people were subjected to yet another case of food safety breach. This study examines the second-level agenda setting function of newspapers in the city of Xi'an in Shaanxi province, and sought to determine the intervening function of trust in shaping public knowledge, risk perception, and protective behaviors adopted to cope with the threat.

A content analysis of local newspapers and a survey of a purposive sample of Xi'an residents were conducted. The results show ...


Uses And Gratifications On Social Networking Sites: Analysis Of Use And Value Of Social Networking Sites For Three Types Of Social Capital On College Students, Zhang Xu Lineberry Jan 2012

Uses And Gratifications On Social Networking Sites: Analysis Of Use And Value Of Social Networking Sites For Three Types Of Social Capital On College Students, Zhang Xu Lineberry

Graduate Theses and Dissertations

Abstract

Social networking sites (SNS), such as Facebook and LinkedIn, have recently emerged as popular media worldwide. The rapid adoption of SNS by college students in the United States raises many questions. Why do youths like SNS? How do they use them? Will these SNS activities replace or complement face-to-face relationships? To address these questions, this research provides a quantitative examination of college students' uses and gratifications of SNS, with a focus on social capital. More specifically, it examines how individuals' perceived value of social capital drives the generation of user-created content, and how gratifications obtained from SNS are different ...


The Effect Of Focal Center And Peripheral Ad Placement, Player Involvement, And Player Experience On Recognition And Recall Of Videogame Ads, Aaron L. Follett Jan 2012

The Effect Of Focal Center And Peripheral Ad Placement, Player Involvement, And Player Experience On Recognition And Recall Of Videogame Ads, Aaron L. Follett

Graduate Theses and Dissertations

This study examined how game player recognition and recall of ads are affected by ad placement, level of involvement with the game, and experience with video games. Test results supported the hypothesis that moderately involved players will recall and recognize more advertisements within the focal center than those placed in the periphery of vision. However, the hypothesis that highly experienced and highly involved players would not recall or recognize focal center advertisements was only partially supported. While highly involved/highly experienced players did recognize the focal center advertisements better than those placed peripherally, they could not recall ads regardless of ...


A Comparative Analysis Of Conservative And Liberal South Korean Newspapers' Coverage Of Public Protests Against The Import Of U.S. Beef, Cheolhwan Yoon Jan 2012

A Comparative Analysis Of Conservative And Liberal South Korean Newspapers' Coverage Of Public Protests Against The Import Of U.S. Beef, Cheolhwan Yoon

Graduate Theses and Dissertations

A content analysis of 187 articles published in the conservative newspaper Chosun Ilbo and 228 stories from the liberal-leaning Hankyoreh was conducted to determine the frames used and the sources cited by these publications in their coverage of the "candlelight protests" in South Korea in 2008. The analysis, which covered an eight-month period (from February to September, 2008), found that civic protest and public outrage were the most dominant frames employed by the two newspapers. There was a difference in the two newspapers only in terms of the second frame used. Government officials were the most commonly cited sources of ...


Who Do People Trust For Financial Advice? Iowans Rate The Credibility Of Information Channels For Financial Information, Karl Henry Lang Iii Jan 2012

Who Do People Trust For Financial Advice? Iowans Rate The Credibility Of Information Channels For Financial Information, Karl Henry Lang Iii

Graduate Theses and Dissertations

This study aims to determine the channels Iowans find trustworthy and expert in providing information regarding financial matters. It also examines how perceptions of trust and expertise relate to people's assessment of their financial literacy. Data were gathered through an online survey of 207 adults. The results show that Iowans made the most use of family and friends, community banks and credit unions, and newspapers. They rated national banks, websites, and government agencies as offering the most useful information. The most trusted sources were family members and third-party consultants and advisors, community banks and credit unions, and the banks ...


The Impact Of Movie Reviews Vs. Word Of Mouth On Post-Viewing Evaluations Of Films, Scott Schrage Jan 2012

The Impact Of Movie Reviews Vs. Word Of Mouth On Post-Viewing Evaluations Of Films, Scott Schrage

Graduate Theses and Dissertations

Moviegoers regularly encounter movie reviews and word of mouth (WOM) prior to seeing a film. This thesis examined (1) whether reviews and WOM influence moviegoers' post-viewing opinions of a film and (2) whether this information's influence is moderated by moviegoing frequency. Using a between-subjects factorial design, the study gave participants positive or negative information about a film that they were led to believe came from either professional movie reviews or students at their university. Participants then watched the film and gave their opinions of its quality. The study found that, regardless of valence or source, this information did not ...