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Full-Text Articles in Mass Communication

A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park Jun 2012

A Study On Facebook Advertisement Strategies: Facebook Wall Posts Promote Higher Response Than Private Messages, Bria Park

Communication Studies

In this study, I focused on whether Facebook wall posts or private messages create a higher response rate from the receivers. First, I explain the background of internet communication and how certain strategies have created higher response in the past. Then, I present my method for discovering whether wall posts or private messages are more efficient in gaining response. Lastly, I reveal my results and discuss both what I could’ve done better to create more precise results and how this experiment is beneficial for modern day advertisement companies.


Nonprofit Organizations And Social Media: Streamlining Communications To Build And Maintain Relationships, Kristin Ann Kenney Mar 2012

Nonprofit Organizations And Social Media: Streamlining Communications To Build And Maintain Relationships, Kristin Ann Kenney

Journalism

No abstract provided.


Best Practices For Effective Corporate Crisis Management: A Breakdown Of Crisis Stages Through The Utilization Of Case Studies, Katelyn Smith Mar 2012

Best Practices For Effective Corporate Crisis Management: A Breakdown Of Crisis Stages Through The Utilization Of Case Studies, Katelyn Smith

Journalism

In the most recent decade, there has been a shortage of effectively managed corporate crises. This study is meant to discover the reasons behind the ineffective crisis management responses through the inspection of past corporate case studies in crisis management, as well as what can be done to help corporations use crisis management more effectively. The best practices in effective corporate crisis management in the three different stages of a crisis were attained through the utilization of case studies and expert opinions. The recommendations for practice include making pre-planning and evaluation regarded as more important in crisis management plans, choosing ...


“All Girls Are Barbies”: A Feminist Critique Of Nicki Minaj’S Barbie Persona, Camellia Sarmadi Jan 2012

“All Girls Are Barbies”: A Feminist Critique Of Nicki Minaj’S Barbie Persona, Camellia Sarmadi

Communication Studies

No abstract provided.