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Mass Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

2012

Critical and Cultural Studies

Apologia

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Full-Text Articles in Mass Communication

Ethnic Appeal: A Self-Defense Tool For Kenyan Politicians, Dane M. Kiambi Jan 2012

Ethnic Appeal: A Self-Defense Tool For Kenyan Politicians, Dane M. Kiambi

Faculty Publications, College of Journalism & Mass Communications

So far, analyses of apologetic rhetoric strategies as used by individuals or organizations to respond to accusations of wrongdoing have been concentrated in the West. An analysis of political apologia in an African setting — in this case Kenya — reveals that while Kenyan politicians have used denial, victimization, mortification, and counterattacking among other self-defense strategies, one particular strategy emerges as the most commonly used by Kenyan politicians — ethnic appeal.