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Mass Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

2012

Critical and Cultural Studies

Theses/Dissertations

Generic Criticism

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Full-Text Articles in Mass Communication

Lessons From Libya: A Situational Approach To The Generic Criticism Of President Obama's March 28, 2011 Address To The Nation On Libya, Amy L. Schumacher Jan 2012

Lessons From Libya: A Situational Approach To The Generic Criticism Of President Obama's March 28, 2011 Address To The Nation On Libya, Amy L. Schumacher

Theses, Dissertations and Capstones

Many scholars have called the utility of the generic method of rhetorical criticism into question. Adopting a situational approach to generic rhetorical criticism increases the value of the method considerably. By analyzing situational constituents (scene, purpose, agent, act, agency, and audience) surrounding a discourse, a critic gains a holistic understanding of that text. When coupled with generic comparisons - whether the critic proceeds inductively or deductively - he or she can then trace the recurrent rhetorical strategies across time and place and, simultaneously, highlight the elements unique to the particular rhetor and discourse. I demonstrate this approach through an analysis of President ...