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Full-Text Articles in Mass Communication

Social Learning Theory In The Frontline Documentary “The Merchants Of Cool”, Alixe A. Wiley Sep 2012

Social Learning Theory In The Frontline Documentary “The Merchants Of Cool”, Alixe A. Wiley

Faculty Curated Undergraduate Works

In the Frontline documentary The Merchants of Cool, the relationship between major media conglomerates and their hedonistic teenage customers is examined through exploring the different tactics industries use to discover and market the next “cool” thing. Industries maintain what the documentary refers to as a “feedback loop” with their customers, which is a cyclic, supply-and-demand relationship that blurs the line between fiction and reality. It has become impossible to tell which side is imitating the other: who do the products and trends that define popular youth culture belong to? What's more, are the sexual and aggressive hormone-fueled behaviors on ...


Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira Apr 2012

Is It Sexy? A Semiotic Analysis Of Sexual Imagery In Japanese And United States Advertising, Marc P. Pereira

Northwest Communication Association Conference Papers & Presentations

This study presents a semiotic analysis of several magazine advertisements in an attempt to explore body image and sexuality as it is illustrated in marketing campaigns in both the United States and Japan. Each of the magazines from which the artifacts were drawn was published in 2011, and each presents a similar focus on fitness, fashion, and television in each country. A comparison of the sexuality portrayed in advertisements was conducted to explore similarities and differences. It was found that there is a difference in how sexual imagery was used between the United States and Japan, with the United States ...


Influence Of American Media Upon Korean Broadcasting Culture - Analyzing 'American Idol' Vs. 'Superstar K Ii', Han Na Shin Apr 2012

Influence Of American Media Upon Korean Broadcasting Culture - Analyzing 'American Idol' Vs. 'Superstar K Ii', Han Na Shin

Masters Theses

This study examines the influence of American media on Korean broadcasting culture, based on analysis of American Idol and SuperStar K Season II. Viewer ratings were analyzed to find out the popularity of American programs in South Korea. Web-based surveys and individual interviews were analyzed to figure out the difference between both programs and its influence upon Korean viewers. The result shows that American programs currently influence the Korean media and Korean viewers, and that influence is getting more produced. With those findings, the study concludes it affects Korean viewers and Korean society as well. Audition programs become one of ...


Bears, Baby Carrots, And The Colbert Bump: An Analysis On Stephen Colbert's Use Of Humor To Set The Public's Political Agenda, Dominique Mckay Apr 2012

Bears, Baby Carrots, And The Colbert Bump: An Analysis On Stephen Colbert's Use Of Humor To Set The Public's Political Agenda, Dominique Mckay

Masters Theses

In recent years, political satire has risen in popularity and recognition as an effective means of transmitting political news to a younger generation of voters. This recent development brings forth new questions about the role of political satire in setting the public's political agenda. Using Agenda-Setting Theory as a framework, this study takes The Colbert Report, one of the most popular satire television shows of this generation, and analyzes it for a possible political agenda. In the end, what this study finds is that in the six weeks leading up to the 2008 U.S. presidential election The Colbert ...


You Sir Are A Fine Young Gentleman. Thank You, My Lady: A Rhetorical Analysis Of Eighteenth Century Conversations Regarding Gentility And Gender, Kati Overbey Apr 2012

You Sir Are A Fine Young Gentleman. Thank You, My Lady: A Rhetorical Analysis Of Eighteenth Century Conversations Regarding Gentility And Gender, Kati Overbey

Masters Theses

This study rhetorically analyzed the eighteenth century work of Richard Steele and Joseph Addison's The Spectator and Eliza Haywood's The Female Spectator using Kathleen Turner's framework for rhetorical history as social criticism integrating text and context. Ten essays from The Spectator as well as ten essays from The Female Spectator were selected based on content and subject matter regarding manners and gentility. When Turner's framework for analysis was applied to the essays, defining characteristics of gentility were revealed. A presentation of the results of the textual and contextual analysis of these twenty selected essays is provided ...


George W. Bush, The American Press, And The Initial Framing Of The War On Terror After 9/11, Stephen D. Cooper, Jim A. Kuypers, Matthew T. Althouse Jan 2012

George W. Bush, The American Press, And The Initial Framing Of The War On Terror After 9/11, Stephen D. Cooper, Jim A. Kuypers, Matthew T. Althouse

Communications Faculty Research

President George W. Bush's speech to the General Assembly of the United Nations on November I 0, 200 I, marks an important moment in the history of the War on Terror. 1 It followed closely upon the joint U.S.-Northern Alliance military capture of Mazari Sarif, Afghanistan, which significantly disrupted the Taliban's operations and arguably marked the official beginning of America's War on Terror. As President Bush stated, "The time for sympathy has now passed; the time for action has now arrived."2 In some ways, the speech offered nothing new. It reiterated words and ideas ...


Neocolonialism And The Global Prison In National Geographic's Locked Up Abroad, Casey R. Kelly Jan 2012

Neocolonialism And The Global Prison In National Geographic's Locked Up Abroad, Casey R. Kelly

Scholarship and Professional Work - Communication

This essay examines the reformulation of colonial ideologies in National Geographic Channel's Locked Up Abroad, a documentary program that chronicles the narratives of Westerner travelers incarcerated in foreign nations. An analysis of Locked Up Abroad evinces neocolonialism in contemporary media culture, including: the historic association between dark-skin and savagery, the backwardness of the non-Western world, and the Western imperative to civilize it. The program's documentary techniques and framing devises sustain an Otherizing gaze toward non-Western societies, and its portrayals elide a critical analysis of colonialism in its present forms. I advocate for neocolonial criticism to trace how NatGeo ...


Public Relations In Kenya: An Exploration Of Models And Cultural Influences, Dane M. Kiambi, Marjorie Keeshan Nadler Jan 2012

Public Relations In Kenya: An Exploration Of Models And Cultural Influences, Dane M. Kiambi, Marjorie Keeshan Nadler

Faculty Publications, College of Journalism & Mass Communications

This pioneer study explores the public relations models that inform the practice of public relations in Kenya, and the cultural values that influence this practice. Results show the personal influence model as the most used by practitioners in Kenya, while individualism is the most experienced cultural value. The strong correlation between personal influence model and Hofstede’s cultural value of femininity points to the practitioners’ strong desire for good interpersonal relationships with colleagues, supervisors, clients and key publics.


Ethnic Appeal: A Self-Defense Tool For Kenyan Politicians, Dane M. Kiambi Jan 2012

Ethnic Appeal: A Self-Defense Tool For Kenyan Politicians, Dane M. Kiambi

Faculty Publications, College of Journalism & Mass Communications

So far, analyses of apologetic rhetoric strategies as used by individuals or organizations to respond to accusations of wrongdoing have been concentrated in the West. An analysis of political apologia in an African setting — in this case Kenya — reveals that while Kenyan politicians have used denial, victimization, mortification, and counterattacking among other self-defense strategies, one particular strategy emerges as the most commonly used by Kenyan politicians — ethnic appeal.