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Full-Text Articles in Mass Communication

Public Relations In Kenya: An Exploration Of Models And Cultural Influences, Dane M. Kiambi, Marjorie Keeshan Nadler Jan 2012

Public Relations In Kenya: An Exploration Of Models And Cultural Influences, Dane M. Kiambi, Marjorie Keeshan Nadler

Faculty Publications, College of Journalism & Mass Communications

This pioneer study explores the public relations models that inform the practice of public relations in Kenya, and the cultural values that influence this practice. Results show the personal influence model as the most used by practitioners in Kenya, while individualism is the most experienced cultural value. The strong correlation between personal influence model and Hofstede’s cultural value of femininity points to the practitioners’ strong desire for good interpersonal relationships with colleagues, supervisors, clients and key publics.


Ethnic Appeal: A Self-Defense Tool For Kenyan Politicians, Dane M. Kiambi Jan 2012

Ethnic Appeal: A Self-Defense Tool For Kenyan Politicians, Dane M. Kiambi

Faculty Publications, College of Journalism & Mass Communications

So far, analyses of apologetic rhetoric strategies as used by individuals or organizations to respond to accusations of wrongdoing have been concentrated in the West. An analysis of political apologia in an African setting — in this case Kenya — reveals that while Kenyan politicians have used denial, victimization, mortification, and counterattacking among other self-defense strategies, one particular strategy emerges as the most commonly used by Kenyan politicians — ethnic appeal.