Open Access. Powered by Scholars. Published by Universities.®

Mass Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 3 of 3

Full-Text Articles in Mass Communication

An Iphone In A Haystack: The Uses And Gratifications Behind Farmers Using Twitter, Sarah Van Dalsem May 2011

An Iphone In A Haystack: The Uses And Gratifications Behind Farmers Using Twitter, Sarah Van Dalsem

Theses from the College of Journalism and Mass Communications

The fast-growing social media site, Twitter, is growing in popularity among Americans from all walks of life, including farmers who are using it to share information with other farmers and consumers. This thesis expands on Uses and Gratifications Theory by looking at how farmers are using the social media site to promote agriculture and reach out to others. Based on a qualitative analysis completed on 22 interviews with farmers, four major purposes for using Twitter came to light: (1) Farmers are using Twitter to seek information; (2) they are using it as a tool to lead others within the agricultural ...


The Cnn Effect: Mass Media And Humanitarian Aid, Jared R. Bredeson Apr 2011

The Cnn Effect: Mass Media And Humanitarian Aid, Jared R. Bredeson

Senior Honors Theses

Mass media have great power and great responsibility. The CNN Effect states that when news media broadcast emotionally driven stories of human crisis, this provokes a major response by domestic audiences and political elites. This power to influence public policy can help save people from danger and even death. Acts of massive genocide were committed in Rwanda and Darfur. Because the media failed to act quickly and report accurately on these situations, many people lost their lives due to slow international reaction. News media need to learn from these tragic mistakes and never let genocide go on unnoticed by those ...


Mentoring Experiences Among Female Public Relations Entrepreneurs: A Qualitative Investigation, Sabina Gaggioli Jan 2011

Mentoring Experiences Among Female Public Relations Entrepreneurs: A Qualitative Investigation, Sabina Gaggioli

Graduate Theses and Dissertations

This phenomenological study expands from current mentoring literature within the mass communication field in understanding how mentoring can contribute to the successful careers of public relations entrepreneurial women. While many scholars indicate that mentoring is effective for women, the present study describes how mentoring has affected the women participants' public relations careers and personal lives. In-depth interviews focused on following five research questions: What have been the key contributing factors in the success of public relations women entrepreneurs? How has mentoring helped the women participants achieve their goals in a public relations career and in starting their own company? Which ...