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Full-Text Articles in Mass Communication

Hbcu Crises And Best Practices In The Discourse Of Renewal: A Crisis Communication Case Study Of Three Institutions, Erica Courtney Taylor Jan 2011

Hbcu Crises And Best Practices In The Discourse Of Renewal: A Crisis Communication Case Study Of Three Institutions, Erica Courtney Taylor

LSU Doctoral Dissertations

Crises have been a part of all societies over the course of time. Leaders of small, primitive societies may have dealt with these crises by directly communicating with their citizens or by taking other hands-on approaches to crisis management and recovery. However, in large post-modern technological societies, leaders must find more efficient ways to handle and recover from crises. This qualitative study examines three crises that occurred at three Historically Black Colleges or Universities (HBCUs) in the last six years. Crisis communication planning and practices are explored with a special focus on elements of the discourse of renewal theory each ...


Crisis Management In Organizations: An Exploratory Study Of Factors That Affect Strategy Formation And Selection, Tulika Sinha Jan 2011

Crisis Management In Organizations: An Exploratory Study Of Factors That Affect Strategy Formation And Selection, Tulika Sinha

LSU Doctoral Dissertations

ABSTRACT This study investigated factors that influence the strategic decision-making process, specifically, strategy formation and selection during a crisis. It accomplished this by integrating theoretical concepts from both strategic management and crisis communication literature. Key organizational, environmental, and management factors--comprehensiveness, formalization, uncertainty, politicization, external corporate environment, crisis responsibility, impact of the crisis, stakeholder interests, and top management characteristics --were tested for their role in the strategy formation and selection process using regression analysis. This study used both quantitative and qualitative research methods. The quantitative aspect of the research involved conducting online surveys of senior management within the chemical industry and ...


Ethnic Online Newspapers Vs. Mainstream Online Newspapers: A Comparison Of The News Coverage Of The 2010 Health Care Reform Debate, Masudul Biswas Jan 2011

Ethnic Online Newspapers Vs. Mainstream Online Newspapers: A Comparison Of The News Coverage Of The 2010 Health Care Reform Debate, Masudul Biswas

LSU Doctoral Dissertations

This study examined the news coverage of the 2010 health care reform in a comparative context of mainstream and ethnic online newspapers. Since health care reform had consequences among all ethnic groups in the U.S., the news coverage of this policy issue warranted an analysis in a diverse media context. The importance of this study lies in the fact that diverse news media provide a wide range of perspectives to the public and policymakers for a better understanding of an issue at stake. In past studies, mainstream media coverage was criticized for emphasizing political conflict and gains and losses ...


Application Of Counter-Stereotype Strategy For National Image Management: A Comparative Study Of U.S. And South Korean College Students' National Stereotypes Of China, Hyunmee Kang Jan 2011

Application Of Counter-Stereotype Strategy For National Image Management: A Comparative Study Of U.S. And South Korean College Students' National Stereotypes Of China, Hyunmee Kang

LSU Doctoral Dissertations

The study sought to explore the applicability of national stereotypes for implicit stereotype by measuring reaction times (RTs). Also, the study intended to suggest a more effective national image management in overseas practices by demonstrating the effect of counter-stereotype strategy on country-of-origin (COO) effect. A focus of the study was on China and Chinese people for national stereotypes and Chinese corporations and products made in China for the COO effect, considering unfavorable national images of China in news media and negative impressions on products made in China. The study compared national stereotypes of China and Chinese people and COO effect ...