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Mass Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

2011

University of Nevada, Las Vegas

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Articles 1 - 7 of 7

Full-Text Articles in Mass Communication

Assessing A Combined Theories Approach To Climate Change Communication, Ted Greenhalgh Aug 2011

Assessing A Combined Theories Approach To Climate Change Communication, Ted Greenhalgh

UNLV Theses, Dissertations, Professional Papers, and Capstones

This research examines the complexities of communicating climate change risk information and the underlying individual attitudes and message content that affect message reception. Using climate change messages incorporating fear appeals and normative information subject's reactions to the messages were evaluated using the Theory of Planned Behavior model. The study found that fear appeals did increase behavioral intention to adopt a lower carbon lifestyle among test group subjects. The Theory of Planned Behavior model showed that attitudes and self-efficacy were significant predictors of the behavioral intent to adopt a lower carbon lifestyle, while community norms were only marginally predictive. However ...


Nevadagives.Org: Building Website Capacity For Data Collection, Snezhanka V. Christy, Lisa E. Stamanis Aug 2011

Nevadagives.Org: Building Website Capacity For Data Collection, Snezhanka V. Christy, Lisa E. Stamanis

UNLV Theses, Dissertations, Professional Papers, and Capstones

Since the adoption of the Government Performance and Result Act of 1993, the same demand for accountability placed upon government agencies is also expected in the nonprofit sector (Poister, 2003). Also fueling the need for dependable nonprofit performance data, is the current economic environment where funding is scarce or non-existent. Along with providing routine information and services, developing a competent website to collect and make available performance data for stakeholders and patrons is a necessary practice in both the public and private sector. Nonprofit organizations fortunate enough to have functioning websites can maximize their potential by managing them as a ...


Factors Of Adoption: Initiating Relationships Using Online Dating Sites, Rachel Lee Toyer May 2011

Factors Of Adoption: Initiating Relationships Using Online Dating Sites, Rachel Lee Toyer

UNLV Theses, Dissertations, Professional Papers, and Capstones

The present study used the Diffusion of Innovations Model to explore the circumstances that lead graduate and professional students enrolled at the a university in southern Nevada to adopt online dating services with the intent of initiating a serious commitment with a potential partner. The diffusion model was used to frame online dating as a process that people go through in acquiring knowledge about the service, forming an opinion about it, testing the service, and finally adopting the service into their daily life. Factors such as time afforded to relationships, apprehension in social situations, safety, and opinions of online dating ...


Public Utilities Commission Of Nevada: A Research Design For Data Collection, Mario Heresi, Jamie Stout, Brandy Davis, Cheyenne Pasquale May 2011

Public Utilities Commission Of Nevada: A Research Design For Data Collection, Mario Heresi, Jamie Stout, Brandy Davis, Cheyenne Pasquale

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Public Utilities Commission of Nevada (PUCN) needs tools to develop a system by which reliable data can be collected in order to assist in the regulation of public utilities in Nevada. Their particular emphasis is on low-income and elderly populations. The PUCN needs to have reliable data they can utilize to make decisions that are fact based. Part of their needs is to have a thorough understanding of the factors that affect both low-income and elderly populations. Like so many other organizations, the PUCN does not have a set system to investigate all issues and makes decisions on a ...


What Is Conservatism?, Heidi Peters Apr 2011

What Is Conservatism?, Heidi Peters

Graduate Research Symposium (GCUA) (2010 - 2017)

The re-branding of the right manifested itself in conservative movements and gatherings across the country in-between 2008 & 2010. One of those events included Glenn Beck's Restoring Honor Rally on August 28, 2010. This research project is a case study that illustrates how the conservative political ideology is defined and rejuvenated after massive defeat.


Facebook And The Police: Communication In The Social Networking Era, Mari Sakiyama, Deborah K. Shaffer, Joel D. Lieberman Apr 2011

Facebook And The Police: Communication In The Social Networking Era, Mari Sakiyama, Deborah K. Shaffer, Joel D. Lieberman

Graduate Research Symposium (GCUA) (2010 - 2017)

An increasing number of police departments are using Facebook to communicate with the public. As with any emerging communications technology, there is considerable variation in the usage of this medium. This study reports the results of a content analysis designed to determine how police departments are using Facebook.


An Examination Of Ethnic Differences In Body Image Among Male College Students, Ricardo Rios Jan 2011

An Examination Of Ethnic Differences In Body Image Among Male College Students, Ricardo Rios

McNair Poster Presentations

Body Image and Culture

  • Limited research examines body image in males and ethnic minorities.
  • Appearance ideals are often defined by an individual's membership in a given culture.
  • Western cultures puts considerable emphasis on physical appearance.
  • There is variability across cultures with regards to male body image.

Body Image and Media

  • Western Media negatively influences body image.
  • Media's portrayal of male bodies have become more muscular over the years.
  • Contemporary male ideal body is highly muscular, lean, tall, with broad shoulders, a brawny chest, and a slim waist.

Body Dissatisfaction

  • Negative body Image: being dissatisfied with one's appearance ...