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Full-Text Articles in Mass Communication

Fragmented Liveness / Mediated Moments, Kristen Lovell Apr 2011

Fragmented Liveness / Mediated Moments, Kristen Lovell

Kristen R Lovell

No abstract provided.


Challenges Before Traditional Media In The Age Of Digital Media-How To Integrate It With Digital Media-The Way Ahead, Ratnesh Dwivedi Mr Mar 2011

Challenges Before Traditional Media In The Age Of Digital Media-How To Integrate It With Digital Media-The Way Ahead, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

You may have heard of digital media, but you may have no idea what it is and how it can help you out when it comes to marketing. It's definitely important that you get up to speed so you can use this to benefit your business. Basically digital media refers to any type of electronic media out there. Today media can be accessed in many ways, including with hand held devices like mobile phones, laptops, desktops, mp3 players, and more.Digital media must be stored in an electronic way, so there is a lot of digital content on the ...