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Full-Text Articles in Mass Communication

A Content Analysis Of Advertising On Children’S Television Networks, Demarius Davis Dec 2016

A Content Analysis Of Advertising On Children’S Television Networks, Demarius Davis

Theses and Dissertations

This content analysis study on licensed characters in advertising collected data in summer 2015 from three children’s cable networks: Cartoon Network, Disney Channel and Nickelodeon. Using Social cognitive theory and based on past research (Barcus, 1975; Atkin, 1976; Calcott & Lee, 1994; Stitt & Kunkel, 2008; LoDolce et al., 2013; Castonguay et al., 2013), the study examined whether the use of licensed characters and emotional appeals varied in advertising for healthy or unhealthy foods, mass media genre and the character’s gender. The study found licensed characters are more likely to be used to promote unhealthy foods, originate from movies and reinforce gender stereotypes.


Gender Representation And Occupational Portrayals In Primetime Television, Brittany Smith Aug 2016

Gender Representation And Occupational Portrayals In Primetime Television, Brittany Smith

Theses and Dissertations

This study examined gender representation and occupational portrayals on primetime television, in order to determine if gender-role stereotypes are still present throughout programming, and what progress, if any, has been made in comparison to previous studies. A content analysis was done on primetime programming airing during the fall of 2013 on ABC, CBS, NBC, Fox, and the CW, and analyzed gender, major and minor character, genre, occupation, and marital status. The findings of this study reveal that women are still underrepresented on-screen, as well as in prestigious occupations, especially when compared to their real world representation. This study also examined ...


Understanding How The Southeastern Conference Football Teams Use Twitter Through A Content Analysis, Kristin Elise Pearson May 2016

Understanding How The Southeastern Conference Football Teams Use Twitter Through A Content Analysis, Kristin Elise Pearson

Theses and Dissertations

The influence of Social media on intercollegiate athletic departments has been prominent in the past few years. With tight budgets, the departments are forced to find different means of marketing and promoting their brand – through embracing Social media platforms. Research on Social media and intercollegiate athletics is limited; therefore, it is necessary to research how the departments are utilizing Social media. With the agenda setting theory as a foundation, this study explores how the 14 SEC football teams are utilizing Twitter. A total of 3,176 tweets were collected from two constructed weeks. Overall, the findings show that the information ...


Human Nature And Cop Art: A Biocultural History Of The Police Procedural, Jay Edward Baldwin Jul 2015

Human Nature And Cop Art: A Biocultural History Of The Police Procedural, Jay Edward Baldwin

Theses and Dissertations

Prior to 1948 there was no “police procedural” genre of crime fiction. After 1948 and since, the genre, which prominently features police officers at work, has been among the more popular of all forms of literary, televisual, and cinematic fiction. The received history suggests that much of the credit for this is due to Jack Webb, creator of Dragnet.

This study complicates that received history and traces the historical emergence of this signifying practice to early 20th century ideologies of Social control and the conjuncture of Social forces that ultimately coalesced in the training practices of the Los Angeles Police ...


Framing Responsibility For Bullying: An Ethnographic Content Analysis, Kayla Knight May 2015

Framing Responsibility For Bullying: An Ethnographic Content Analysis, Kayla Knight

Theses and Dissertations

The purpose of the current study is to explore ways in which American print news media frame responsibility for adolescent and teen bullying. More specifically, how media portray responsibility for the underlying causes and consequences of bullying, as well as for responding to bullying, are examined. Drawing from media studies and the construction of Social problems literature, the study is guided by two broad research questions, 1) How do American news media frame responsibility for bullying? and 2) What news sources, or "claims-makers," are selected as authorities on bullying in news media articles? Articles published between 2009 and 2013 are ...


Software Architecture And Development For Controlling A Hubo Humanoid Robot, Anne Giulia Pellicciotti Apr 2014

Software Architecture And Development For Controlling A Hubo Humanoid Robot, Anne Giulia Pellicciotti

Open Access Theses

This study considers the level of involvement of participants viewing bilingual and English language TV commercials. It analyzes results from 295 non-Hispanic participants studying at a Midwestern university. In the study, participants were asked to view four commercials. Using Zaichkowsky's (1994) 10-item Personal Involvement Inventory (PII), participants scaled the advertisements on a 7-level scale. The scale evaluated participants' emotional and cognitive involvement with the ad. This between-subjects design required that participants be randomly separated into viewing all-English or all-bilingual advertisements. Findings showed no significant difference in involvement levels between bilingual or English commercials within this demographic group. Those with ...


Visual And Linguistic Influences On Public Perceptions Of Swine Confinement, Arthur Leal Aug 2013

Visual And Linguistic Influences On Public Perceptions Of Swine Confinement, Arthur Leal

Theses and Dissertations

This study was designed to analyze the visual and linguistic characteristics of online (YouTube) videos and electronic newspapers, identifying relationships with positive, negative, and neutral attitudes toward swine confinement.

This study followed a content analysis design. Two coders, trained to an acceptable level of agreement (κ = .68), examined online videos and electronic newspapers, assessing linguistic and visual images used in relation to attitudes toward swine confinement. A series of search terms deemed suitable for this study's objectives were employed in multiple search engines, and 48 articles and 157 videos were coded for content.

Results from this study showed that ...


Media Focus In Afghanistan News Coverage, Abdul Qahar Jawad May 2013

Media Focus In Afghanistan News Coverage, Abdul Qahar Jawad

Theses and Dissertations

This study explored the Media Focus in Afghanistan News Coverage to examine what categories of Afghanistan-related news received the largest amount of coverage during periods from 2010 to 2012. This study covered reports in The New York Times, The Washington Post, USA Today, and The Daily Outlook Afghanistan, a national Afghan news outlet, as a sample within a period of three months over three years (June 2010, July 2011, and August 2012). The 147 news stories' headlines of the four news organizations were studied to find what categories (process: peace talks, negotiation, and economic development; conflict: violence and military action ...


Age, Gender, Race, And Culture In The Er: A Content Analysis Of End-Of-Life Issues In The Television Drama, Katrina Wilson Burtt May 2013

Age, Gender, Race, And Culture In The Er: A Content Analysis Of End-Of-Life Issues In The Television Drama, Katrina Wilson Burtt

Dissertations

Within one of the most popular television dramas on American television, hundreds of depictions of end-of-life (EOL) care and decision-making conveyed impressions of how death and dying occurred in a hospital. This content analysis of EOL incidents that appeared in every episode of the television drama ER indicated that viewers got powerful messages about EOL. The long-playing, popular television drama exaggerated the role of physician within the EOL scenes and minimized the roles of women, racial minorities and ethnic groups. Notably lacking from the EOL content were accurate or positive representations of racial, ethnic or cultural differences in death and ...


"If It Ain't Broke, Break It": How Corporate Journalism Killed The "Arkansas Gazette", Donna Lampkin Stephens Dec 2012

"If It Ain't Broke, Break It": How Corporate Journalism Killed The "Arkansas Gazette", Donna Lampkin Stephens

Dissertations

Ownership is an increasingly critical issue for newspapers as they face the latest threats to the industry’s survival. Local, engaged, enlightened ownership is preferable to that of a distant corporation, but economic realities have decreed that corporate ownership has become the norm. The Arkansas Gazette was one of the most honored newspapers of twentieth-century American journalism under independent local family ownership, having provided brave leadership during the Little Rock Central Crisis, but its wounds from one of the country’s final fierce newspaper wars — against another local owner, Walter Hussman and his Arkansas Democrat — in the 1980s, combined with ...


The Relationship Of Women's Magazines And Their Websites: A Comparative Analysis Of Print And Web Content, Allison Walker Ruff Aug 2012

The Relationship Of Women's Magazines And Their Websites: A Comparative Analysis Of Print And Web Content, Allison Walker Ruff

Theses and Dissertations

With the digital expansion of magazines, it is essential to determine how a magazine's online and digital content compares to its print content. The editorial strategy for print content versus Web content could make a difference in consumers' brand attachment and loyalty to a magazine. Magazines must have a dynamic online strategy that offers a different experience than printed material in order to gain new relationships and strengthen those relationships people already have with the brand. A comparative analysis of the print content versus the online website content of four separate women's publications can help determine if each ...


The Perception Of Athletes In Local And Neutral Media Markets, Gregory Stine Aug 2012

The Perception Of Athletes In Local And Neutral Media Markets, Gregory Stine

Theses and Dissertations

This study examined the perception of professional athletes in local and neutral media markets. The purpose of the study was to determine how people in Philadelphia and people in Arkansas feel toward the Philadelphia Eagles' Nnamdi Asomugha. It was expected that the study's participants in Philadelphia would feel more positively toward Asomugha and would be more aware of his off-the-field contributions. Additionally, it was expected that there would be a positive relationship between team identification level and both positive feelings toward Asomugha and awareness of his efforts away from the field. Finally, it was anticipated that participants near Philadelphia ...


Objectivity And Balance In Conflict Reporting: Imperatives For The Media Amid The Tensions In The South China Sea Dispute, Huong Thu Thi Vu Aug 2012

Objectivity And Balance In Conflict Reporting: Imperatives For The Media Amid The Tensions In The South China Sea Dispute, Huong Thu Thi Vu

Theses and Dissertations

This cross-cultural study explores practice of journalists during June and July of 2011, the most recent peak period of the multi-national conflict in South China Sea. It examines factors that influence journalists and news media outlets when reporting a conflict in which their country is a party, using the theory of news framing process and war journalism.


Too Big Not To Fail: United States Corporate Media And The 2008 Financial Crisis, Justin Lars Bergh May 2012

Too Big Not To Fail: United States Corporate Media And The 2008 Financial Crisis, Justin Lars Bergh

Theses and Dissertations

This thesis investigates United States newspaper coverage of the 2008 financial crisis, with a particular focus on the debate that took place in press coverage surrounding the proposed 700 billion dollar Troubled Asset Relief Program (TARP). Specifically, this study aims to understand how, when faced with a crisis that threatened hegemony, the state and economic elites, working in and through media, were able to effectively convince the subordinate classes to consent to state intervention aimed at perpetuating a financial system that has historically profited from the relative financial insecurity of the subordinate classes. In order to understand media's role ...


Chinese International Students' Cross-Cultural Adaptation And Online Communication, Chen Wei Wu May 2012

Chinese International Students' Cross-Cultural Adaptation And Online Communication, Chen Wei Wu

Theses and Dissertations

This study explored Chinese international students' computer mediated communication with both Americans and Chinese during their studying in the U.S. based on a Cross-Cultural Adaptation theory. The specific purpose of this study was to test five theorems of the theory with a sample of Chinese international students and to explore how Chinese international students' intercultural transformation, adaptive personality, host communication competence, and their interpersonal and mass communication with both host and ethnic groups associate together.


More Than Memories? Schema Transference From Media Characters To Real People, Hilary Ray Dec 2011

More Than Memories? Schema Transference From Media Characters To Real People, Hilary Ray

Theses and Dissertations

This study focused on whether personality traits and evaluations of television personalities are used to make inferences about new Social interaction partners. It tested the hypothesis that priming schemas of television personalities will bias inferences made about a stranger. The results were mixed. Participants in the experimental condition made more biased inferences about a stranger than did participants in the control condition. This transference was not influenced by participants' parasociability, and methodological limitations prevented conclusive study of the influence of affective evaluations in this effect. Future studies should attempt to increase methodological control and introduce a diverse set of measures ...


The Oddity As Commodity: Television And The Modern Day Freak Show, Robin Marie Cecala May 2011

The Oddity As Commodity: Television And The Modern Day Freak Show, Robin Marie Cecala

Dissertations

A new genre of documentary and reality program has appeared on cable television in recent years. Suddenly, little people, conjoined twins, the morbidly obese, Treeman and Mermaid Girl are the new stars of cable. This latest genre features people with medical conditions once exhibited in the turn of the century freak shows.

The goal of this dissertation is to argue that documentary programming on cable is becoming a modern version of the P.T. Barnum-style freak shows. The analysis uses both qualitative and quantitative methods to examine representations of race, culture and disability. The dissertation also discusses the history of ...


"Reading" The Apprentice: Commerce, Culture, And The Manufacturing Of Reality, Sharon Simpson Terrell May 2011

"Reading" The Apprentice: Commerce, Culture, And The Manufacturing Of Reality, Sharon Simpson Terrell

Dissertations

This study examines the six original seasons of the reality television series The Apprentice as a postmodern, cultural artifact. Grounded in Burke’s (1967) “literature as equipment for living,” and Brummett’s (1984) consideration that televised content constitutes literature, the theory of “televised discourse as equipment for living” provided the guide to examine the series. Hall’s (1980) “reading against the grain” oppositional reading technique was utilized to interrogate both the manifest and latent content. The content of the series may indeed provide the audience with a guide to ideological beliefs of both commerce and culture, thereby creating a manufactured ...


The Experiences Of Mississippi Weekly Newspaper Editors As They Explore And Consider Producing Internet Editions, Cassandra Denise Johnson Dec 2010

The Experiences Of Mississippi Weekly Newspaper Editors As They Explore And Consider Producing Internet Editions, Cassandra Denise Johnson

Dissertations

This dissertation focused on the challenges Mississippi weekly newspaper editors faced when deciding to have an online edition and the issues these editors encountered when they adopted a Web newspaper. The study expounded on four areas—the operational changes weekly newspapers have had to make to produce Web editions, the different type of newsroom staff that are needed to create both editions, the content that is going in the online edition, and the financial pressures that editors work through to keep the newspapers profitable. The study was modeled after similar studies from three organizations—the Pew Research Center, the Bivings ...


It’S ‘A Good Thing’: The Commodification Of Femininity, Affluence, And Whiteness In The Martha Stewart Phenomenon, Melissa A Click Feb 2009

It’S ‘A Good Thing’: The Commodification Of Femininity, Affluence, And Whiteness In The Martha Stewart Phenomenon, Melissa A Click

Doctoral Dissertations 1896 - February 2014

This study examines the ideologies of gender, race, and class present in Martha Stewart's unprecedented popularity, beginning with the publication of Stewart's first magazine in 1990 and ending in September 2004, after Stewart's conviction for her involvement in the ImClone scandal. My approach is built on the intersection of American mass communication research, British cultural studies, and feminist theory, and utilizes Hall's Encoding/Decoding model to examine how social, cultural and political discourses circulate in and through a mediated text and how those meanings are interpreted by those who receive them. Drawing from textual and ideological ...