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Theses/Dissertations

2013

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Full-Text Articles in Mass Communication

Celebrity Endorsements In Print And Twitter: Comparing Brand Name Memorability And Credibility, Lauren Palmieri Dec 2013

Celebrity Endorsements In Print And Twitter: Comparing Brand Name Memorability And Credibility, Lauren Palmieri

Theses

The present study investigated the differences in brand name memorability and credibility of celebrity-endorsed advertisements presented in print and in Twitter. An experiment was conducted between two groups of participants. One group received treatments for print and the other for Twitter. Participants reviewed five advertisements, one of which contained a celebrity, then responded to 11 credibility belief statements and were tested on their memorability of the celebrity-endorsed ad. Significant differences were found in favor of remembering, buying and trusting a brand/product in celebrity-endorsed print ads. Significant differences were also found in the memorability of a celebrity-endorsed ad. The print ...


All The Web's A Stage: The Dramaturgy Of Young Adult Social Media Use, Jaime R. Riccio Dec 2013

All The Web's A Stage: The Dramaturgy Of Young Adult Social Media Use, Jaime R. Riccio

Theses - ALL

This study presents an in-depth, qualitative examination of dramaturgy in young adult interactions on the social networking sites, Facebook and Twitter. The dramaturgical perspective introduced by Erving Goffman in the study of sociology and symbolic interactionism is applied to a new media setting, wherein the interpersonal interactions of users are influenced by a mass media context. The author ventures into the field of dramaturgy as part of a broader sphere of hyperdramatic acculturation that millennials are growing up in, with constant access to one another through social media and the prevalence of dramatic and attention-seeking behaviors in entertainment media. A ...


Framing Of Business In China: East Vs. West, Xueyi Li Dec 2013

Framing Of Business In China: East Vs. West, Xueyi Li

Electronic Theses and Dissertations

China is one of the largest and most promising markets for new global business ventures. This exploratory research investigates the current news-related themes regarding business in China by comparing news originating from eastern countries to western countries. This study applied agenda-setting and framing theoretical frameworks. A mixed-method approach of both qualitative and quantitative content analyses was used to generate key themes and their related concepts. The results indicate some thematic similarities as well as differences in agenda and news framing between eastern and western news samples. This exploratory study contributes to agenda-setting and framing literature as well as by creating ...


Understanding Wisconsin Legislators' Use Of Social Media, Christian T. Moran Dec 2013

Understanding Wisconsin Legislators' Use Of Social Media, Christian T. Moran

Theses and Dissertations

This thesis used quantitative and qualitative methods to examine the use of social media by legislative offices of the Wisconsin State Assembly. A survey of legislators and their staff documented the extent to which each office uses Facebook or Twitter. In addition, multivariate analysis of the survey data provided an understanding of which kinds of legislators are more likely to use Facebook or Twitter. There were three important findings. First, most Wisconsin legislators whose offices use Facebook or Twitter do not seem to be doing so to reach the news media. Second, overall, the characteristics of a Wisconsin legislator are ...


Giving To Be Seen: The Influence Of Facebook Charitable Advertisements On Conspicuous Donation Behavior, Lei Jia Dec 2013

Giving To Be Seen: The Influence Of Facebook Charitable Advertisements On Conspicuous Donation Behavior, Lei Jia

Theses and Dissertations

The arduous financial environments that nonprofit organizations face today motivate nonprofits to continuously search and leverage new communication platforms such as social media to approach a wider individual donor base. This thesis examines whether a Facebook charitable appeal promoting a donation via Facebook Gifts may attract

Facebook users to give for conspicuousness (a public display of a donation behavior). Findings of this thesis revealed a gender difference in responses to the Facebook charitable appeal due to the gender difference in self-construals such that men were more likely to give via Facebook Gifts when the ad promoting the donation via Facebook ...


In What Ways Can Social Media Impact Communication And Improve How Businesses Are Marketed In Heidelberg German?, Madeline Marie Gregory Dec 2013

In What Ways Can Social Media Impact Communication And Improve How Businesses Are Marketed In Heidelberg German?, Madeline Marie Gregory

Theses & Dissertations

Social media is impacting society at an extremely fast pace. With so many social media platforms available to individuals, social media is becoming a necessary method of communication. Facebook, Twitter, Linkedln, Pinterest, and many other international sites are being used to to communicate with others and share information. Since this method has become highly used, local businesses and corporate companies are now needing to implement a social media marketing strategy to reach their target audience and interact with customers. The international statistical data gathered in Heidelberg Germany expresses this necessity of social media implementation due to the high volume of ...


The Formation Of Issue Publics During The Great Recession: Examining The Influences Of News Media, Geography, And Demographics, Michael D. Sears Dec 2013

The Formation Of Issue Publics During The Great Recession: Examining The Influences Of News Media, Geography, And Demographics, Michael D. Sears

Theses and Dissertations

The Troubled Asset Relief Program (TARP) was among the first legislative responses to the financial and mortgage crises of 2008 and allowed the U.S. government to alleviate distressed financial institutions of equity and assets that were straining the housing and financial markets. However, the underlying economic events that precipitated the legislative intervention, including rising foreclosure rates in specific states, had been disproportionately affecting Americans months before the bill was signed into law.

The purpose of this dissertation was to determine the parameters of the issue public that was supportive of TARP by studying how demographic and geographic disparities of ...


A Christian Mega Church Strives For Relevance: Examining Social Media And Religiosity, Kenthea Albert-Leigh Joan Fogenay Dec 2013

A Christian Mega Church Strives For Relevance: Examining Social Media And Religiosity, Kenthea Albert-Leigh Joan Fogenay

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to evaluate the relationship between Facebook and Twitter uses and gratifications and religiosity. Non-denominational Christian mega churches focus their outreach programs on a "come-as-you-are" attitude with the hopes of making people feel comfortable. The interactive technology in our daily lives also infiltrates our experience at church. The congregation now has the ability to worship through technologies endorsed by leadership (Watson & Scalen, 2008; Bogomilova, 2004; Thomas, 2009). In order for churches to engage in effective communication, they must understand how people use social networking. Through survey methodology, the researcher takes an account of how people use media ...


The Perceived Level Of Enjoyment In Sports Violence: An Experiment Examining How Sports Commentary, Fanship, And Gender Affect Viewer Emotions, Sarah Vineyard Dec 2013

The Perceived Level Of Enjoyment In Sports Violence: An Experiment Examining How Sports Commentary, Fanship, And Gender Affect Viewer Emotions, Sarah Vineyard

UNLV Theses, Dissertations, Professional Papers, and Capstones

This investigation examines if the independent variables of sports commentary, fanship, and gender affect the viewer's level of perceived enjoyment while watching sports violence through televised professional football and hockey clips. Previous studies have found that these three variables contribute most to a viewer's level of perceived enjoyment. This study aimed to test to see if that was still true, while taking into account new rules regarding violence by the National Football League and the National Hockey League. This thesis addresses all variables in one study, which something past research has failed to do.

Perhaps the most significant ...


Media Bias Through Facial Expressions On Local Las Vegas Television News Programs: A Visual Content Analysis, Jessica Zimmerman Dec 2013

Media Bias Through Facial Expressions On Local Las Vegas Television News Programs: A Visual Content Analysis, Jessica Zimmerman

UNLV Theses, Dissertations, Professional Papers, and Capstones

Trust in news media has been considered an important base for social order and cohesion in society and is a crucial variable for evaluating news media. Media credibility has been questioned by the audience for some time and the audience's trust in the media has been slowly diminishing over the years. When a news broadcaster communicates a story on local television news, it is possible for his own opinions to leak through nonverbal communication, specifically facial expressions. This thesis explores the six local Las Vegas television news stations' anchors and reporters to visually analyze whether facial characteristics reveal media ...


A Study On The Depiction Of Drug Usage, Alcohol Consumption And Cigarette Smoking In Movies And Its Perceived Effect On A Young Audience. A Comparative Study Of American And Indian Cinema And Their Respective Audiences., Zain Farook Merchant Nov 2013

A Study On The Depiction Of Drug Usage, Alcohol Consumption And Cigarette Smoking In Movies And Its Perceived Effect On A Young Audience. A Comparative Study Of American And Indian Cinema And Their Respective Audiences., Zain Farook Merchant

Graduate Theses and Dissertations

This study analyzes the depiction of drug usage, cigarette smoking and alcohol consumption in

movies in terms of character stereotyping and typecasting. Because movies are focused on making money they are being used as marketing tools by alcohol and cigarette conglomerates (Grube, 2004). The study also explores youth perception of such content and tries to determine the behavioral implications or influence of such content on young children. The goal of this research is to analyze the social cognitive influence of movies on the youth and the effects of censorship in movies today. The research compares this effect in the two ...


Anchoring The News With Comedy: Considering The Role Of Critique In News Through An Analysis Of "The Daily Show With Jon Stewart", Tabitha Louise Simenc Nov 2013

Anchoring The News With Comedy: Considering The Role Of Critique In News Through An Analysis Of "The Daily Show With Jon Stewart", Tabitha Louise Simenc

Boise State University Theses and Dissertations

This study examines the role of critique in news and its necessity in a media landscape focused on journalistic ideals of objectivity. Using The Daily Show with Jon Stewart as a case study, this research first, examines the way in which the program fulfills the normative tasks of the media and can be considered news. Second, it considers how the program, and others like it, operate outside the realm of traditional news media and are, consequently, not subject to expectations of objectivity, potentially allowing for greater critique of powerful political, economic and media entities. Finally, the role of news in ...


"Game Over" For The Climate: The Keystone Xl Pipeline On Tv News, Elisabeth Wilder Sep 2013

"Game Over" For The Climate: The Keystone Xl Pipeline On Tv News, Elisabeth Wilder

Dissertations and Theses

The overwhelming consensus of the world's climate scientists is that we must rapidly reduce our greenhouse emissions if we are to avoid catastrophic and irreversible climate change. Yet the proposed Keystone XL pipeline, which would carry tar sands oil that emits three to four times the carbon emissions of conventional gasoline across the U.S., is supported by a solid majority of Americans. This level of support for a project a proposal that would dramatically increase greenhouse gas emissions, pollute sensitive lands and water sources, and threaten the health and safety of communities along the way begs the question ...


Perceived Cultural Proximity And Perceived News Source Credibility In Puerto Rico, Camila Espina Aug 2013

Perceived Cultural Proximity And Perceived News Source Credibility In Puerto Rico, Camila Espina

Media Studies - Theses

This study examines the relationship between interaction with the United States, perceived cultural proximity between Puerto Rican and American culture, and perceived source credibility of American news media. Existing literature on media credibility, cultural proximity, and acculturation was used to design an online survey. The sample of this study consists of three hundred and seventy two Puerto Ricans that resided in Puerto Rico at the time of data collection (N=372).

Data analysis procedures involved paired samples t-test as well as Pearson's Correlation Coefficient. The current study yielded three key findings. The first finding demonstrates that respondents perceive American ...


Newspaper Coverage Of Christianity In South Korea, 1996-2005, Taisik Hwang Aug 2013

Newspaper Coverage Of Christianity In South Korea, 1996-2005, Taisik Hwang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Drawing upon framing theory, this study content analyzes a sample of 2,614 news articles dealing with religions published in Chosun Ilbo from 1996 to 2005. Of this sample, it focuses on 727 news stories covering Christianity to examine how this major daily newspaper has covered this religion in terms of its tone and frames towards Protestants and megachurches. The key findings show that this religion seems to have been portrayed in a positive tone rather than in a negative tone and that Korean journalists tend to view both the Protestants and megachurches as providers of social work services. Given ...


How Lego Constructs A Cross-Promotional Franchise With Video Games, David Robert Wooten Aug 2013

How Lego Constructs A Cross-Promotional Franchise With Video Games, David Robert Wooten

Theses and Dissertations

The purpose of this project is to examine how the cross-promotional Lego video game series functions as the site of a complex relationship between a major toy manufacturer and several media conglomerates simultaneously to create this series of licensed texts. The Lego video game series is financially successful outselling traditionally produced licensed video games. The Lego series also receives critical acclaim from both gaming magazine reviews and user reviews. By conducting both an industrial and audience address study, this project displays how texts that begin as promotional products for Hollywood movies and a toy line can grow into their own ...


The Effects Of Online Advertisements And News Images On News Reception, Minchul Kim Aug 2013

The Effects Of Online Advertisements And News Images On News Reception, Minchul Kim

Theses and Dissertations

The news and advertising industries have a symbiotic relationship. News media bring audiences to advertisers, and advertisers provide the necessary funding for the survival of the news media. This inseparable relationship between the news and advertising industries continues to exist in the era of the Internet when various newly developed techniques are used to attract online newsreaders' attention. This raises the questions of whether exposure to online news and advertisements simultaneously has a negative impact on acquiring information from the news and whether the negative impact, if there is any, can be mitigated by motivating newsreaders to engage in news ...


Activating Parents’ Persuasion Knowledge In Children’S Advergames: Testing The Effects Of Advertising Disclosures And Cognitive Load, Nathaniel Joseph Evans Aug 2013

Activating Parents’ Persuasion Knowledge In Children’S Advergames: Testing The Effects Of Advertising Disclosures And Cognitive Load, Nathaniel Joseph Evans

Doctoral Dissertations

This study focused on parents of children between the ages of 7 to 11 and their ability to recognize and understand a children’s advergame as advertising. Using the theoretical framework of the Persuasion Knowledge Model (PKM), this study experimentally tested the effects of advertising disclosures and cognitive load on parents’ activation of persuasion knowledge in children’s advergames and parents’ attitudes toward children’s advergames. In addition, this study examined how parents’ individual trait differences in persuasion knowledge and mediation of their children’s Internet use potentially influenced their persuasion knowledge in children’s advergames as well as their ...


Visual And Linguistic Influences On Public Perceptions Of Swine Confinement, Arthur Leal Aug 2013

Visual And Linguistic Influences On Public Perceptions Of Swine Confinement, Arthur Leal

Theses and Dissertations

This study was designed to analyze the visual and linguistic characteristics of online (YouTube) videos and electronic newspapers, identifying relationships with positive, negative, and neutral attitudes toward swine confinement.

This study followed a content analysis design. Two coders, trained to an acceptable level of agreement (κ = .68), examined online videos and electronic newspapers, assessing linguistic and visual images used in relation to attitudes toward swine confinement. A series of search terms deemed suitable for this study's objectives were employed in multiple search engines, and 48 articles and 157 videos were coded for content.

Results from this study showed that ...


Trayvon Martin And Election 2012 Social Media Messaging: An Analysis Of Framing, Rhetoric, And Media Types In Online Messages By Civil Rights Organizations, Riva Renee Brown Aug 2013

Trayvon Martin And Election 2012 Social Media Messaging: An Analysis Of Framing, Rhetoric, And Media Types In Online Messages By Civil Rights Organizations, Riva Renee Brown

Dissertations

This content analysis study explored framing, rhetoric, and media types used by the National Association for the Advancement of Colored People, National Urban League, National Action Network, and ColorOfChange.org in website and social media messages posted during the Trayvon Martin case and Election 2012. It also examined the mainstream print news media coverage these civil rights organizations generated.

On February 26, 2012, George Zimmerman, a 28 year old White and Hispanic male, fatally shot Martin, a 17 year old Black male, in Florida. After authorities did not charge Zimmerman with the teenager’s murder, these organizations drafted petitions and ...


Public Relations Models And Dialogic Communication In The Twitterverse: An Analysis Of How Colleges And Universities Are Engaging Their Publics Through Twitter, Jason Antwuan Beverly Aug 2013

Public Relations Models And Dialogic Communication In The Twitterverse: An Analysis Of How Colleges And Universities Are Engaging Their Publics Through Twitter, Jason Antwuan Beverly

Dissertations

Colleges and universities throughout this world are realizing the importance of engaging in and building mutually-beneficial relationships with their key publics through social media. The introduction of the microblogging tool known as Twitter extends the use of social media in higher education, beyond the classroom, and into the realm of public relations where it can be just as effective. Now, colleges and universities are capitalizing off of its potential as a public relations tool. Twitter allows colleges and universities to better connect with their technology-consumed publics trough dialogic and interactive two-way communication. This study examines how 155 colleges and universities ...


Sound Reason: Radiolab And The Micropolitics Of Podcasting, Justin M. Eckstein Aug 2013

Sound Reason: Radiolab And The Micropolitics Of Podcasting, Justin M. Eckstein

Electronic Theses and Dissertations

Over the past 10 years, the practice of podcasting has migrated from the margins of technological conferences to a central role in popular culture. Podcasting is an Internet-based broadcast medium that relies on Real Simple Syndication (RSS) feeds--a peer subscription service--to automatically retrieve and upload content to a portable MP3 player. In light of its growth and popularity, I ask, "what is the podcast's political potential?" In this project, I argue that the podcast has the potential to serve as an instrument of liberal and neurological reasoning. My project will pursue this line of inquiry by asking three research ...


Ecological Psychology And Media Consumption Among Young Adults: A New Framework, Alice Diana Cade Ferguson Aug 2013

Ecological Psychology And Media Consumption Among Young Adults: A New Framework, Alice Diana Cade Ferguson

Dissertations

The Pew Research Center (2010, March 1) identified three crucial “new metrics of news” (p. 2) that help to explain the appeal of new, interactive media forms among young adult news consumers. These metrics of Portability, Personalizability and Participation (Pew, 2010) highlight the rapid transformations in technology and user interests that have helped create a new manifestation of what McLuhan called an “age of anxiety” (1967/2001, pp. 8-9) in mass media industries and in mass communication education and scholarship. The purpose of this research is to investigate this very shift in how news is delivered and consumed, with particular ...


Military & Media: A Close Contexual Analysis Of Moveon.Org's Controversial Attack Ad Of General David Petraeus, Joseph Jordan Vignolo Aug 2013

Military & Media: A Close Contexual Analysis Of Moveon.Org's Controversial Attack Ad Of General David Petraeus, Joseph Jordan Vignolo

Communication Studies

No abstract provided.


Barack Obama's Identity Construction And International Media Representations During The 2008 Presidential Election: A Discursive And Comparative Framing Analysis, Godwin Etse Sikanku Jul 2013

Barack Obama's Identity Construction And International Media Representations During The 2008 Presidential Election: A Discursive And Comparative Framing Analysis, Godwin Etse Sikanku

Theses and Dissertations

This dissertation critically examined how Barack Obama discursively constructed his Africanity (African identity/descent) within the framework of the 2008 U.S. presidential election, and how a select group of six newspapers from three continents refracted or re-presented Obama's narrative in their coverage of his campaign.

Two major theoretical frameworks underpin this study: framing and Afrocentricity. Framing analysis, an approach that allows researchers to account for frame packages, identity narratives, issue definitions, and major themes, served as the major methodological tool for this investigation. To critically analyze Obama's use of Africanity, this study focused on eight relevant speeches ...


Penning The Shipper-Worthy Screenplay: Exploration Of Network Television Situational Comedy And The Crime Procedural, Kacie Henderson Jun 2013

Penning The Shipper-Worthy Screenplay: Exploration Of Network Television Situational Comedy And The Crime Procedural, Kacie Henderson

Electronic Theses and Dissertations

Network television writers often utilize ongoing romantic turmoil as a plot device to form loyal fan bases called "shippers," viewers who become deeply invested in the romantic relationships between their favorite television couples. For my thesis, I explored the shipper paradigm and the differences between network sitcoms and crime procedurals by creating one spec script The Big Bang Theory and another for Bones. I used research and my own personal experiences to analyze both series and write episodes that could fit within the established canons of both programs. Through the writing process I came to understand something very important about ...


The Reality Of Fiction: A Textual Analysis Of Verisimilitude In The Appeal, Stephanie M. Taft Jun 2013

The Reality Of Fiction: A Textual Analysis Of Verisimilitude In The Appeal, Stephanie M. Taft

Communication Studies

This project assesses the verisimilitude and plausibility of John Grisham's novel, The Appeal. While labeled as a fiction work, I argue that his book should resonate with readers and be taken seriously as it mirrors American culture. It speaks back to America's government, judicial and legal systems. I invoke statistics and a prominent law case that show why Grisham's book is not completely fictitious in any regard. The novel is highly applicable to society today, as corporate scandals and corruption seem to always surface. I also discuss how the book is relatable to the real world by ...


A Quantitative Survey: Are Twitter Advertisements Effective For College Students?, Christia J. Brockman Jun 2013

A Quantitative Survey: Are Twitter Advertisements Effective For College Students?, Christia J. Brockman

Communication Studies

Social Media websites are rapidly being overrun by advertisements, but is this blitz of advertising destroying the social media experience? Twitter, one of today’s most popular social media sites, increased its revenues from $45,000,000 in 2010 to $259 million in 2013. This exponential growth is surprising given the large portion of Twitter users who are between the ages of 18 to 25 with lower annual incomes. In analyzing whether advertising on Twitter is effective on college students, statistical results from a survey conducted among college students at California Polytechnic State University, San Luis Obispo, reveal that Tweeters ...


Trends And Implications: The Use Of Facebook In The Professional World, Elisa E. Minamide Jun 2013

Trends And Implications: The Use Of Facebook In The Professional World, Elisa E. Minamide

Graphic Communication

The recent trend of connectivity through the Internet has served as a spark for the social media era, resulting in a number of social websites such as Xanga (social blogging site),MySpace, Facebook, Twitter, LinkedIn, and many others. Facebook specifically has become an everyday norm in the lives of most young adults. With the societal shift towards a digitally orientated lifestyle, there is an increased interaction between friends, family, and non-acquaintances via social networking sites like Facebook. As a result, the manner in which users portray themselves online becomes influential for new friends viewing their pages. Similarly, professional companies are ...


The Impact Of Social Media Use On Athlete/Fan Communication During The Olympics, Maggie Pearce May 2013

The Impact Of Social Media Use On Athlete/Fan Communication During The Olympics, Maggie Pearce

Undergraduate Theses and Capstone Projects

The 2012 London Olympic Games were known as the “Social Media Olympics.” For the first time, the International Olympic Committee encouraged athletes to use social media sites. Athletes, fans, countries and news outlets all used social media to share information and opinions about the Olympics. This thesis examines whether or not athletes communicated effectively on social media sites.