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Full-Text Articles in Mass Communication

Assessing A Media Discernment Course For Freshmen At Illiana Christian High School: A Case Study, William Boerman-Cornell Dec 2003

Assessing A Media Discernment Course For Freshmen At Illiana Christian High School: A Case Study, William Boerman-Cornell

Master of Education Program Theses

This case study examines the effectiveness of a team-taught mass-media freshman level course on discernment of media messages, and decision-making. By means of pre- and post- course surveys of students and faculty, this study examines students' decisions about consuming mass media and how after taking the course, their media selection process became more complex, deliberate, and organized. It also examines faculty response to the course in terms of how it appears to affect the students and how it affects faculty teaching and learning.


U.S. Regional Newspapers' Coverage On China's Entry Into The Wto--A Regional Economy Approach, Ying Kong Jan 2003

U.S. Regional Newspapers' Coverage On China's Entry Into The Wto--A Regional Economy Approach, Ying Kong

LSU Master's Theses

The purpose of this study is to examine whether a region's economy has an impact on regional coverage of China's WTO entry. It is predicted that regional newspapers vary in reporting this issue because of variation in the regional economic structure. The findings of the study support this prediction. A content analysis of 282 news articles in the U.S. regional newspapers finds that the regional economy can be a predictor of regional newspaper's coverage. For North Carolina, Illinois and California, significant differences exist in the regional coverage of China's WTO accession in terms of reference ...


How Should Sports Organizations Handle A Crisis?: A Focus On Collegiate Institutions, Jamie Mabile Delatte Jan 2003

How Should Sports Organizations Handle A Crisis?: A Focus On Collegiate Institutions, Jamie Mabile Delatte

LSU Master's Theses

The sports industry is big business just like any other big business. Sports organizations face various crises just as corporate America does. A survey of 345 professional and college level sports organizations revealed that 70% of them experienced a crisis in 1997, while the Los Angeles Times reported that 220 college athletes were the focus of criminal charges in 1995. "Sports crises are clearly more frequent today than ever before," said Kathleen Hessert. Mike Paul agrees with that trend based on his research, attributing the trend to poor life choices away from the sport. What is a crisis? A crisis ...


Mountaintop Removal: An Assessment Of The Propaganda Model Of The News Media, Tonya Lynn Adkins Jan 2003

Mountaintop Removal: An Assessment Of The Propaganda Model Of The News Media, Tonya Lynn Adkins

Theses, Dissertations and Capstones

This research used the method of content analysis to examine how the issue of mountaintop removal mining was presented in four print media sources: the Logan Banner, the Charleston Gazette, the Herald Dispatch, and Graffiti. The propaganda model put forth in Manufacturing Consent: The Political Economy of the Mass Media, by Edward Herman and Noam Chomsky, was used as the model upon which the research was based.

The purpose of the research was to determine whether or not the coal industry exerts a form of censorship over print media sources in West Virginia. It also sought to determine if there ...


Ethics In Public Relations: Gauging Ethical Decision-Making Patterns Of Public Relations Practitioners, Paul Stuart Lieber Jan 2003

Ethics In Public Relations: Gauging Ethical Decision-Making Patterns Of Public Relations Practitioners, Paul Stuart Lieber

LSU Master's Theses

This study employed the Defining Issues Test (DIT) and a quantitative version of the five-factor TARES Test to gather data on the ethical decision-making patterns of public relations practitioners. The former is an instrument based on Kohlberg’s (1969) moral development theory, the latter self-enforced, ethical consideration statements derived from the research of Baker and Martinson (2001). Results show that levels of moral development in public relations differ based on job segment, and that age, education, gender and rank significantly affect levels of ethical consideration. The TARES test, it was discovered, is better suited for a three-factor configuration based on ...


United States Diplomacy In The Age Of The Internet, Allison S. Greene Jan 2003

United States Diplomacy In The Age Of The Internet, Allison S. Greene

Graduate Program in International Studies Theses & Dissertations

The dynamics of international relations are constantly changing, and the origin of an extraordinary amount of that change can be traced to what has been coined the ‘Information Revolution.’ It is a revolution as profound and as significant as Gutenberg's invention of moveable metal type, and may result in social and political consequences of comparable magnitude. One of the most significant and far-reaching implications of this phenomenon is the emergence of the Internet. Since its inception, there have been many claims and assertions about existing and potential repercussions of the Internet within the diplomatic realm.

The purpose of this ...


Media Ownership And Objectivity, Xinkun Wang Jan 2003

Media Ownership And Objectivity, Xinkun Wang

LSU Master's Theses

The purpose of this study is to examine whether the different type of ownership will affect the degree of objectivity of newspaper coverage of 2000 presidential election. It is predicted by Shoemaker’s news content theory that publicly-owned newspaper is more objective than privately-owned newspaper. The findings of this study support this theory. A content analysis of 238 news stories and eight editorials from publicly-owned the Boston Globe and privately-owned the Boston Herald showed that not only does the ownership affect the objectivity of the coverage of these two newspapers on 2000 presidential election, the endorsements also affect the degree ...


Behind The Scenes: Uncovering The Structures And Manipulations Of Tabloid Talk Show Workers, Guests And Audiences, Kelly Thompson Losch Deshotel Jan 2003

Behind The Scenes: Uncovering The Structures And Manipulations Of Tabloid Talk Show Workers, Guests And Audiences, Kelly Thompson Losch Deshotel

LSU Master's Theses

How talk show workers, guests and audiences behave behind-the-scenes is largely a mystery to the public. This research focuses on the behind-the-scenes workings of a daytime syndicated talk show to better understand the motivations of talk show guests and how talk show workers manipulate guests and audiences. While researchers have conducted studies of talk show guests using formal interviews and questionnaires, no researchers have posed as covert observers to study talk shows. The researcher conducted participant observation to study the behaviors of those involved with the on and offstage talk show structure. The researcher interned for the show without revealing ...


Print Media Impact On State Legislative Policy Agendas, Abby Kral Jan 2003

Print Media Impact On State Legislative Policy Agendas, Abby Kral

LSU Master's Theses

Using a survey of Louisiana’s State Legislature, this study examined the role media have in developing state legislators’ policy agendas by exploring the function of news media in the public policy process. The study also tested whether there was a correlation between media use, years of legislative service, and education level. This thesis was also able to establish a correlation between media use and gender, with results suggesting that female state legislators rely on newspapers more than their male counterparts. The results suggest that legislators do seek out issues in newspapers that affect the communities and constituents they serve ...


A Convergence Of Modes: Present Status Of Online News Sites A Content Analysis Of 100 Online Newspaper Web Sites, Renee Chantal Duplessis Jan 2003

A Convergence Of Modes: Present Status Of Online News Sites A Content Analysis Of 100 Online Newspaper Web Sites, Renee Chantal Duplessis

LSU Master's Theses

This study examines the current status of online news sites in terms of their level of convergence, and how they are affected by different organizational factors such as organizational influence, cross media partnerships and circulation size. A content analysis of the top 100 circulated newspaper dailies in the United States was conducted to provide understanding as to the current status of these online newspaper sites. A number of categories were examined including newspaper circulation size, updatedness, cross media partnership/ ownership, and level of convergence. Results showed that the majority of the Internet newspaper sites examined shared a media partnership on ...


Stereotyping Of Women In Television Advertisement, Vaishali Shrikhande Jan 2003

Stereotyping Of Women In Television Advertisement, Vaishali Shrikhande

LSU Master's Theses

This study examined the portrayal of women in television commercials and documented the stereotypes associated with women in today’s television commercials. Content analysis was chosen as a method of inquiry for this study. Two hundred and twenty six advertisements were recorded from the three chosen networks, ABC, CBS and NBC. No local advertisements or public service announcements were included in the sample. Each advertisement was initially coded for the central figure, whether the central figure was a male or a female. In addition, each central figure in the advertisement was coded for the following categories: 1) age; 2) product ...


A Diffusion Of Innovations Approach To Investigate The Brand Name Change Of A Higher Education Institution, Jacqueline Eiswirth Tisdell Jan 2003

A Diffusion Of Innovations Approach To Investigate The Brand Name Change Of A Higher Education Institution, Jacqueline Eiswirth Tisdell

LSU Master's Theses

Understanding the communication concepts behind promoting a brand name is essential to the successful adoption of that innovation. This research links diffusion of innovations theory, branding, and public relations by exploring the name change of a higher education institution. Extensive work has been done in the areas of branding and diffusion of innovations theory. However, this study links the two. The adoption of the University of Louisiana at Lafayette new name by its alumni was studied by analyzing the public relations campaign post-name change and by gathering background information on previous diffusion of innovations research and the importance of brand ...


Reporting The Movement In Black And White: The Emmett Till Lynching And The Montgomery Bus Boycott, John Craig Flournoy Jan 2003

Reporting The Movement In Black And White: The Emmett Till Lynching And The Montgomery Bus Boycott, John Craig Flournoy

LSU Doctoral Dissertations

This dissertation examines media coverage of two events in the Civil Rights Movement-the lynching of Emmett Till in 1955 and the Montgomery bus boycott in 1955-56. The study focuses on three publications aimed primarily at white audiences (Life, Look and the New York Times) and two aimed primarily at black audiences (the Birmingham World and Jet). The dissertation seeks to answer several questions. How did mainstream news organizations cover black Americans in the decades prior to the 1950s? In reporting on the Till murder case and the Montgomery bus boycott, did coverage by mainstream news organizations change? If so, in ...


The Bias Of The National News Media: How Broadcast Journalism Influences Public Opinion, Stephanie Christel Hanner Jan 2003

The Bias Of The National News Media: How Broadcast Journalism Influences Public Opinion, Stephanie Christel Hanner

Seton Hall University Dissertations and Theses (ETDs)

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