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Full-Text Articles in Mass Communication

The Frontier Guardian: A Study Of Conflicting Loyalties, 1849-1852, Jean Marie Nederhiser Jan 1986

The Frontier Guardian: A Study Of Conflicting Loyalties, 1849-1852, Jean Marie Nederhiser

Retrospective Theses and Dissertations

No abstract provided.


The Effects Of Alcohol Advertising On Youth Attitudes Toward Drinking And Driving: A Preliminary Study , David Glenn Miller Jan 1986

The Effects Of Alcohol Advertising On Youth Attitudes Toward Drinking And Driving: A Preliminary Study , David Glenn Miller

Retrospective Theses and Dissertations

Drinking and driving has received more careful research than other alcohol related problems. One thing this research tells us is that alcohol advertising appears to contribute to certain forms of problem drinking (Atkin et al., 1983). Another is that there is a moderately positive correlation between the amount of day to day exposure to beer, wine, and liquor ads and both excessive alcohol consumption and drinking in hazardous contexts such as automobile driving (Atkin et al., 1983).


What's On Tv? A Demonstration Of The Utility Of Contextualism And Content Analysis In Mass Media Research, Craig P. Gaumer Jan 1986

What's On Tv? A Demonstration Of The Utility Of Contextualism And Content Analysis In Mass Media Research, Craig P. Gaumer

Masters Theses

The purpose of this thesis has been to develop, test and utilize a reliable method to quantify the prevalence of pro- and anti-social behavior on children's television as assessed from a contextualist perspective. Many previous studies in the area of television have arbitrarily assigned either pro- or anti-social labels to television programs without the benefit of analyzing the content of these programs

The few studies that have attempted to analyze the pro- and anti-social content of children's television have used only physical parameters to define pro- or anti-social behavior. Through the development of a reliable method of analyzing ...