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Full-Text Articles in Mass Communication

The Benefits Of Utilizing Earned Media For Emerging Pop Music Artists: A Case Study In Music Publicity, Brianna Bell May 2019

The Benefits Of Utilizing Earned Media For Emerging Pop Music Artists: A Case Study In Music Publicity, Brianna Bell

Seton Hall University Dissertations and Theses (ETDs)

Publicists play a significant role in achieving the short-term and long-term career goals of emerging pop music artists. Therefore, this study researches earned media within the pop music industry through a case study that analyzes the publicity strategies used by the teams of three successful pop music artists. This study finds that publicity is a cost-effective solution to the problems of declining music sales and the need to stand out in a saturated industry, and it provides seven best practices that are supported by industry professionals for publicists to use when creating campaigns that generate awareness and establish reputation.


Emotional Tweeters: What Causes Individuals To React During A Crisis? A Mixed-Methodological Analysis Examining Crisis Response Tweets To The 2018 Stoneman Douglas High School Shooting, Gabriel John Fiore Iii May 2018

Emotional Tweeters: What Causes Individuals To React During A Crisis? A Mixed-Methodological Analysis Examining Crisis Response Tweets To The 2018 Stoneman Douglas High School Shooting, Gabriel John Fiore Iii

Seton Hall University Dissertations and Theses (ETDs)

All entities and individuals can use, design or generate content appealing to emotions to maximize message saturation, audience reach, and engagement on Twitter during a crisis. The purpose of this study was to identify which specific emotion(s) yielded the highest engagement during the 2018 Stoneman Douglas High School Shooting. Specifically, tweets conveying the emotional appeals of fear, anger, empathy, and advocacy were measured in terms of average likes, retweets, replies, and overall engagement using a content analysis and the constant comparative method. Results revealed which emotional appeal(s) yield the most likes, retweets, replies, and overall engagement with tweets.


Comparison Of Catholic Broadcasting In The Republic Of Korea And The United States: Pyeonghwa Broadcasting Corporation (Pbc) And Eternal Word Television Network (Ewtn), Kisung Yoon Jan 2007

Comparison Of Catholic Broadcasting In The Republic Of Korea And The United States: Pyeonghwa Broadcasting Corporation (Pbc) And Eternal Word Television Network (Ewtn), Kisung Yoon

Seton Hall University Dissertations and Theses (ETDs)

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A Content Analysis Of Anderson Cooper 360º'S Coverage Of Hurricane Katrina: Politically Slanted Or Objective Reporting On A National Crisis, Vanessa L. Morogiello Jan 2007

A Content Analysis Of Anderson Cooper 360º'S Coverage Of Hurricane Katrina: Politically Slanted Or Objective Reporting On A National Crisis, Vanessa L. Morogiello

Seton Hall University Dissertations and Theses (ETDs)

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Neo-Populism And Political Mass Communication In Latin America: Press Freedom, Media Access, And Democracy, Nagidmy Marquez Acosta Apr 2006

Neo-Populism And Political Mass Communication In Latin America: Press Freedom, Media Access, And Democracy, Nagidmy Marquez Acosta

Seton Hall University Dissertations and Theses (ETDs)

This paper studies the relationship between neo-populism and political mass communication in Latin America. Through a quantitative assessment, this research aims to examine the role that media politics plays in strengthening democracy and neo­-populism in eighteen Latin American countries. In particular, the author examines two key elements of the political mass communication concept: press freedom and media access. Can neo-populism be understood without an assessment of media politics? Do political pressure and control of media content, combined with widespread access to different channels of mass communication strengthen neo-populism in Latin American? The author concludes that while Latin American countries ...


The Bias Of The National News Media: How Broadcast Journalism Influences Public Opinion, Stephanie Christel Hanner Jan 2003

The Bias Of The National News Media: How Broadcast Journalism Influences Public Opinion, Stephanie Christel Hanner

Seton Hall University Dissertations and Theses (ETDs)

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Crisis Communication: A Case Study Perspective, Cheryl M. Derites Jan 2001

Crisis Communication: A Case Study Perspective, Cheryl M. Derites

Seton Hall University Dissertations and Theses (ETDs)

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