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Full-Text Articles in Mass Communication

Slipping Into Darkness: An Ideological Critique Of Racial Inequality Coverage In Milwaukee Newspapers, 2010-2014, Enrique Brown Apr 2015

Slipping Into Darkness: An Ideological Critique Of Racial Inequality Coverage In Milwaukee Newspapers, 2010-2014, Enrique Brown

Master's Theses (2009 -)

This ideological critique assessed mainstream and African American newspaper coverage on racial inequalities such as racial segregation and infant mortality in Milwaukee, Wisconsin, from 2010 through 2014. Employing Cultural Studies, Critical Race Theory, and Class Theory, this textual research analyzed the texts of 405 reports, columns, and editorials from The Milwaukee Journal Sentinel, Milwaukee's mainstream paper of record, and The Milwaukee Courier, the city's premier African American newspaper. The study discovered important convergences in the Courier and Journal Sentinel's portrayal of racial inequalities as indicators of a racially diseased city and nation. However, the research also revealed ...


Selling "Kawaii" In Advertising: Testing Cross-Cultural Perceptions Of Kawaii Appeals, Tao Deng Jul 2014

Selling "Kawaii" In Advertising: Testing Cross-Cultural Perceptions Of Kawaii Appeals, Tao Deng

Master's Theses (2009 -)

"Kawaii" (cute) culture has become a major global consumer culture. Advertisers in Asia have adopted kawaii appeals to attract attention and promote product images. From a cultural value perspective, this literature review proposes that culture not only affects ad content and appeal, but also influences consumer attitude and ad effects. While kawaii appeals are culturally specified, the effects of those appeals across distinct cultures might be systemically predictable. Today, the concept of kawaii and its effects still remains vague to Western academia. This thesis provides a deeper understanding of kawaii examining the rich origin of kawaii culture in Japan and ...


Manna From The Glossy Pulpit: Food Advertising In Women's Magazines, Kira-Lynn Reeves Oct 2012

Manna From The Glossy Pulpit: Food Advertising In Women's Magazines, Kira-Lynn Reeves

Master's Theses (2009 -)

Women’s magazines reach millions of readers each month, and have been the subject of many academic inquires from media effects studies to feminist analyses. While many studies have investigated female readers’ experience with these texts, or examined the advertising content of women’s magazines, little research to date has focused on food advertising. This liberal feminist critique explores the experience of reading the 2011 issues of the three popular women’s magazines, Glamour, SELF, and Family Circle. Using Stern’s (1996) textual analysis method for advertisements, this study examines how food advertisements in women’s magazines encourage women to ...


Reclaiming "Victim" Through Untold Stories: An Analysis Of The Personal Stories Of Women Who Have Survived Violence, Ashley K. Collette Jul 2012

Reclaiming "Victim" Through Untold Stories: An Analysis Of The Personal Stories Of Women Who Have Survived Violence, Ashley K. Collette

Master's Theses (2009 -)

Around the world one in every three women has been the victim of gender-based violence (Amnesty International USA, 2012). Be it sexual, physical, or psychological, violence against women is an epidemic that needs to end. Past research in the field of Communication has mainly focused on news media coverage of violent crimes. The accounts portrayed in news media were largely edited and focused on a hegemonic version of the experiences (Benedict, 1992; Meyers, 1997; Carll, 2003; Dowler, 2006). These news accounts generally ignore the lived experiences of the female victims, which leaves them feeling isolated in their victimization. Victims’ stories ...


Visual Resistance: How To Challenge Brand Messages Visually, Daria S. Kempka Jul 2012

Visual Resistance: How To Challenge Brand Messages Visually, Daria S. Kempka

Master's Theses (2009 -)

No abstract provided.


A Narrative Analysis Of Climate Change Coverage In The New York Times, 1988-2008: Social Responsibility And Weight-Of-Evidence Reporting, Valerie Marie Valentine Apr 2010

A Narrative Analysis Of Climate Change Coverage In The New York Times, 1988-2008: Social Responsibility And Weight-Of-Evidence Reporting, Valerie Marie Valentine

Master's Theses (2009 -)

Drawing on narrative analysis, this study uncovers the metanarrative that served to structure the coverage of global warming as it appeared in The New York Times over a 20-year period. This analysis indicates that The New York Times used weight-of-evidence reporting over time to underpin the architecture of the metastory, in contrast to traditional objective reporting. Weight-of-evidence reporting is recommended as a method of incorporating the majority voice of science by de-emphasizing what is considered untrue, rather than giving it the same merit, while also documenting growing evidence. This finding is situated within the context of journalism ethics. The study ...