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Theses/Dissertations

Journalism & Mass Communication Graduate Theses & Dissertations

Chick-fil-A

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Buycotting Chick-Fil-A: A Tale Of Religion, Politics And Consumption, Victoria Leigh Hannon Jan 2013

Buycotting Chick-Fil-A: A Tale Of Religion, Politics And Consumption, Victoria Leigh Hannon

Journalism & Mass Communication Graduate Theses & Dissertations

In the summer of 2012, the Chick-fil-A controversy took over the media. At its center was an article featuring Dan Cathy, COO of Chick-fil-A and accusations of homophobia. This controversy broadened to include activist on both sides and incorporate a wide range of activist tools. Through a case study of this controversy, a few items are made obvious. The most prominent is that boycotting is no longer likely to be a successful mode of activism. Rather buycotting, using purchasing power to reward companies, is likely to become the dominate mode of activism moving forward. More broadly, in this thesis I ...