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Mass Communication Commons

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Theses/Dissertations

Journalism & Mass Communication Graduate Theses & Dissertations

2016

Deficit model

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Full-Text Articles in Mass Communication

The Information Deficit Model Is Dead. Now What? Evaluating New Strategies For Communicating Anthropogenic Climate Change In The Context Of Contemporary American Politics, Economy, And Culture, Paul Mcdivitt Jan 2016

The Information Deficit Model Is Dead. Now What? Evaluating New Strategies For Communicating Anthropogenic Climate Change In The Context Of Contemporary American Politics, Economy, And Culture, Paul Mcdivitt

Journalism & Mass Communication Graduate Theses & Dissertations

Social science researchers studying the public controversy over Anthropogenic Climate Change (ACC) in the United States have convincingly argued that the “Information Deficit Model” (IDM), which assumes that the public needs more and better information, represents an insufficient strategy for communicating the science and risks of, and solutions to, ACC. Instead, these researchers propose alternative strategies, under the umbrella of what has been called the “contextual model.” These strategies attempt to incorporate social context — in the form of culturally resonant messages, frames, and other rhetorical devices — into communication with the public. Several researchers have even developed rigorous experimental methodologies to ...