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University of Pennsylvania

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Articles 1 - 16 of 16

Full-Text Articles in Mass Communication

Not Simply The Best: The Grammy Awards, Race, And America, John Vilanova Jan 2019

Not Simply The Best: The Grammy Awards, Race, And America, John Vilanova

Publicly Accessible Penn Dissertations

This dissertation critically analyzes the global music industry’s premiere event, the GRAMMY Awards. It takes the mainstream music industry as its object of study, illustrating the ways in which a cultural-industrial apparatus contains within its foundations the myths, symbols, assumptions, and biases of the world in which it operates. The music industry has remained an amorphous object in media industry studies work, and when it has been critically theorized, it has been done so inchoately. Through archival research in the trade press; interviews with journalists, industry workers, and stakeholders; and conceptual theorizing, this project historicizes the discursive and material ...


When Similarity Strikes Back: The Positive And Negative Role Of Character-Audience Similarity In Anti-Smoking Campaigns, Minji Kim Jan 2016

When Similarity Strikes Back: The Positive And Negative Role Of Character-Audience Similarity In Anti-Smoking Campaigns, Minji Kim

Publicly Accessible Penn Dissertations

As media technology evolves quickly, tailored and targeted communication has emerged as an important strategy in persuasion. One of the most widely used and easiest tactics of tailoring is using an exemplar or persuader character similar to the target audience. However, the effect of character-audience similarity may significantly differ depending on other message features such as how the similar character is shown to behave within the message. This dissertation examines the positive and negative effects of the similarity between the audience and the exemplar character in anti-smoking public service announcements (PSAs), based on demographics and smoking status. Would character-audience similarity ...


Harnessing Hollywood Hype: Film Marketing Meets The Challenges And Opportunities Of The 21st Century, Katherine Felsburg Wong Jan 2015

Harnessing Hollywood Hype: Film Marketing Meets The Challenges And Opportunities Of The 21st Century, Katherine Felsburg Wong

Publicly Accessible Penn Dissertations

Marketing is a vital commercial activity and source of competitive advantage within the Hollywood film industry, serving to create, circulate and translate symbolic meaning around a film and its ancillary products, construct and target key audience segments, guide audience expectations and viewing choices, and mitigate financial risk. Marketers thus play an increasingly central role in all stages of the filmmaking process. To examine the often overlooked structures and practices of Hollywood’s marketing arm, this study adopts a media industry studies approach, employing interviews, fieldwork, and textual analysis to explore the social, technological, organizational, economic, and spatial forces that shape ...


Attractability And Virality: The Role Of Message Features And Social Influence In Health News Diffusion, Hyun Suk Kim Jan 2014

Attractability And Virality: The Role Of Message Features And Social Influence In Health News Diffusion, Hyun Suk Kim

Publicly Accessible Penn Dissertations

What makes health news articles attractable and viral? Why do some articles diffuse widely by prompting audience selections (attractability) and subsequent social retransmissions (virality), while others do not? Identifying what drives social epidemics of health news coverage is crucial to our understanding of its impact on the public, especially in the emerging media environment where news consumption has become increasingly selective and social. This dissertation examines how message features and social influence affect the volume and persistence of attractability and virality within the context of the online diffusion of New York Times (NYT) health news articles. The dissertation analyzes (1 ...


Ayllu On The Airwaves: Rap, Reform, & Redemption On Aymara National Radio, Karl Frederic Swinehart Jan 2012

Ayllu On The Airwaves: Rap, Reform, & Redemption On Aymara National Radio, Karl Frederic Swinehart

Publicly Accessible Penn Dissertations

Of the indigenous languages of the Americas, Aymara counts among the few with more than one million speakers; yet, in the country with its greatest number of speakers, Bolivia, concerns of language shift to Spanish are widespread, making it the focus of varied political, linguistic, educational, and cultural interventions. This dissertation provides a comparative linguistic ethnographic account of three media platforms in Bolivia from which models of Aymara language emanate-a Jesuit radio station, a hip-hop collective, and the radio station of the Aymara Education Council--to address the following questions: In what ways do these centers of institutional authority advance or ...


A Communication Model Of The Impact Of Presidential Candidate Character Traits On Vote Preference, Bruce W. Hardy Dec 2010

A Communication Model Of The Impact Of Presidential Candidate Character Traits On Vote Preference, Bruce W. Hardy

Publicly Accessible Penn Dissertations

This dissertation presents a communication model of the impact of candidate character traits on vote preference and outlines how the communication environment surrounding US presidential elections influences the selection of salient candidate character traits, how these traits are framed by mediated communication, and reports their influence on vote preference which is dependent on voters’ level of news media use. A conceptualization of traits and the theoretical basis for how and why they may play a role in vote preference is presented and suggests traits provide an easily accessible heuristic allowing citizens to make predictions for future behavior of a candidate ...


Pathways To Eliciting Aid: The Effects Of Visual Representations Of Human Suffering On Empathy And Help For People In Need, Xiaoxia Cao Aug 2010

Pathways To Eliciting Aid: The Effects Of Visual Representations Of Human Suffering On Empathy And Help For People In Need, Xiaoxia Cao

Publicly Accessible Penn Dissertations

This dissertation investigates how the media representation of a victim of a chronic problem can induce empathy and help for the victim group and whether taking the perspective of the victim is necessary for experiencing empathy for him or her. Three characteristics of media messages examined here are the overt emotional expressions, geographic proximity and sensory proximity (manifested via a picture of a victim’s suffering experience and facial close-ups used to frame the victim) of a victim. Two experiments were conducted to test the effects of these characteristics on the audience’s empathic concern, perspective taking, attitudes toward the ...


Pathways To Eliciting Aid: The Effects Of Visual Representations Of Human Suffering On Empathy And Help For People In Need, Xiaoxia Cao Jul 2010

Pathways To Eliciting Aid: The Effects Of Visual Representations Of Human Suffering On Empathy And Help For People In Need, Xiaoxia Cao

Dissertations (ASC)

This dissertation investigates how the media representation of a victim of a chronic problem can induce empathy and help for the victim group and whether taking the perspective of the victim is necessary for experiencing empathy for him or her. Three characteristics of media messages examined here are the overt emotional expressions, geographic proximity and sensory proximity (manifested via a picture of a victim’s suffering experience and facial close-ups used to frame the victim) of a victim. Two experiments were conducted to test the effects of these characteristics on the audience’s empathic concern, perspective taking, attitudes toward the ...


Global Pop / Vigilante: Reflexivity, Value, And The Production Of Reality In Indonesia, Aaron M. Shapiro Aug 2009

Global Pop / Vigilante: Reflexivity, Value, And The Production Of Reality In Indonesia, Aaron M. Shapiro

Publicly Accessible Penn Dissertations

Reality television lays claim to 'the real' with a reflexive aesthetic. With increasing confusion between the act of mediation (production process) and the object of that mediation (product), reality television appears to lay bare its foundations, the televisual claim to the real, so as to democratize the relationship between production power and reception power. By studying the production of reality television ethnographically, one can witness how the reflexivity that, as a convention, aesthetically indexes reality can extend beyond the parameters of the media itself and into the lives of its producers. This thesis looks at the reflexive media practices of ...


Political Orientations And The Influences Of Cohort Membership And Time: Patterns Of Change In Tolerance, Confidence, And The Strength Of Party Affiliation, Chien Joanna Lei-Lee Jan 1996

Political Orientations And The Influences Of Cohort Membership And Time: Patterns Of Change In Tolerance, Confidence, And The Strength Of Party Affiliation, Chien Joanna Lei-Lee

Dissertations (ASC)

Seeking to better understand inter-generational continuity of political orientations, this study investigates the relationships among three archetypes of political orientations (tolerance of nonconformists, confidence in people running institutions and the strength of party affiliation) and enduring versus contemporaneous forces. Birth cohort membership and education are selected to represent the former and the time of survey and media use the latter.

Three fundamentals of the present study differ from most prior research in this tradition: First, instead of focusing on different effect models, this study seeks to establish a conceptual structure among outcome variables. Second, the inter-generational continuity is assumed to ...


How Brand Names Brand Societies: A Comparative Study Of Brand Names Registered In Selected English-Speaking Countries 1870-1980, Charles Augustus Mcclure Jan 1995

How Brand Names Brand Societies: A Comparative Study Of Brand Names Registered In Selected English-Speaking Countries 1870-1980, Charles Augustus Mcclure

Dissertations (ASC)

Objectives were to investigate the registered brand name system in selected English-speaking countries, to determine attributes of brand names ("brands") and whether brand attributes characterize their source countries. Officials in Australia, Canada, India, Ireland, Kenya, the United Kingdom, and the United States provided data routinely recorded in registering brand names--identified by random numbers preselected by this author. Each brand, whether only verbal, or only design, or mixed verbal/design, was coded for several dozen characteristics: general, morphological, goods-related, and meaning-related, including, for each, official numbers and dates, registering or renewing entity, goods so branded, and any goods-related meaning. Included, if ...


Homeless And Hopeless: Resignation In News Media Constructions Of Homelessness As A Social Problem, Bernadette R. Mcnulty Jan 1992

Homeless And Hopeless: Resignation In News Media Constructions Of Homelessness As A Social Problem, Bernadette R. Mcnulty

Dissertations (ASC)

This dissertation examined news constructions of homelessness as a social problem to identify how news stories communicate notions of what constitutes homelessness; how many and what types of people are homeless; and who can, should or must do something about this social problem. The study entailed a narrative analysis of 92 news magazine articles and 111 CBS news broadcasts about homelessness. The dissertation included a frequency analysis of homeless-related citations appearing in Reader's Guide to Periodical Literature, Television News Index and Abstracts and the Social Science Index from 1976 to 1990.

News stories present no explicit definition of homelessness ...


"Covering The Body": The Kennedy Assassination And The Establishment Of Journalistic Authority, Barbie Zelizer Jan 1990

"Covering The Body": The Kennedy Assassination And The Establishment Of Journalistic Authority, Barbie Zelizer

Dissertations (ASC)

This study explores the narrative reconstruction by journalists of the story of John F. Kennedy's assassination. It examines how American journalists have turned their retellings of assassination coverage into stories about themselves, promoting themselves as the event's authorized spokespeople. At heart of their attempts to do so are issues of rhetorical legitimation, narrative adjustment and collective memory, all of which underscore how journalists establish themselves as an authoritative interpretive community.

The study is based on systematic examination of the narratives by which journalists have told the assassination story over the 27 years since Kennedy died. Narratives were taken ...


Of Us And Other "Things": The Content And Functions Of Talk By Adult Visitor Pairs In An Art And A History Museum, Lois Helayne Silverman Jan 1990

Of Us And Other "Things": The Content And Functions Of Talk By Adult Visitor Pairs In An Art And A History Museum, Lois Helayne Silverman

Dissertations (ASC)

Surprisingly little is known about the processes by which objects in museums come to hold meaning for visitors. Reconceptualizing the museum within a mass media framework in which visitors actively negotiate meaning through talk with their companions, this study explores four questions: 1) What are the kinds of interpretive acts that visitor pairs make in museums? 2) Are there patterns to these responses? How might they vary depending upon museum type and gender configuration of pair? 3) What are the social functions of such talk? 4)What does this suggest about the role of the museum in society?

To investigate ...


Power, Pain, And Pleasure In Pornography: A Content Analysis Of Pornographic Feature Films, 1972-1985, Stephen Robert Prince Jan 1987

Power, Pain, And Pleasure In Pornography: A Content Analysis Of Pornographic Feature Films, 1972-1985, Stephen Robert Prince

Dissertations (ASC)

Within the last decade, a view has emerged in governmental publications, the popular press, and research conducted in the fields of communications and film studies which regards pornography as being typified by material which is violent or which exhibits unequal relations of power between the sexes. This dissertation employs content analysis to investigate the portrayal of male and female characters and relationships in pornographic films. The investigation empirically operationalizes certain broadly defined concepts that are often used in conjunction with pornography, concepts of unequal power relations and of the subordination or de-humanization of characters. Specifically, certain observable components of unequal ...


Learning About Crime: Conceptions Of Crime And Law Enforcement As They Relate To Use Of Television And Other Information Sources, Susan Schwartz Mcdonald Jan 1977

Learning About Crime: Conceptions Of Crime And Law Enforcement As They Relate To Use Of Television And Other Information Sources, Susan Schwartz Mcdonald

Dissertations (ASC)

From the introduction:

The possibility that television might influence our view of the world--that is, may teach values, expectations, and even norms of behavior-- has inspired a variety of attempts to identify and measure the consequences of exposure. TV's programming emphasis in recent years on the dramatization of crime control (a subject already salient in the real world) makes crime and law enforcement an especially important area in which to look for potential effects of television. At the same time, the fact that other relevant information sources may be capable of generating the same biases and misconceptions, renders inconclusive ...