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Theses/Dissertations

University of Central Florida

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Full-Text Articles in Mass Communication

Bending The Binary: Effects Of Nonbinary Gender Media Representations On Disposition Formation And Media Enjoyment, Diana Higley May 2019

Bending The Binary: Effects Of Nonbinary Gender Media Representations On Disposition Formation And Media Enjoyment, Diana Higley

Electronic Theses and Dissertations

Today, the issue of gender plays a larger role in our social discussions than in the past. Over the last decade, new and groundbreaking television shows and movies that showcase gender nonconforming characters and plots that challenge traditional gender roles have become more common. The aim of the present study was to examine the potential effects of gender-neutral representations in media programming and particularly whether different representations of gender might influence audience attitudes toward characters and overall enjoyment of the media. Affective Disposition Theory and Moral Foundations Theory were used as a framework for understanding people's perceptions of gender-neutral ...


The Unacceptable Rise: An Investigation Of School Shootings In The United States, Tracy Gulliford Jan 2019

The Unacceptable Rise: An Investigation Of School Shootings In The United States, Tracy Gulliford

Electronic Theses and Dissertations

This research study examined teachers' understanding of risk factors and characteristics of potential perpetrators of school shootings, as well as the steps to take when they are identified in students. Participants completed a survey that contained Likert-type scale items regarding self efficacy and open-ended questions regarding school violence experiences. A mixed methods analysis revealed three primary conclusions. First, teachers have high levels of self-efficacy regarding the importance of and ability to deal effectively with troubled students. This conclusion suggests that teachers do internalize the relevance of this issue to them. Second, this study revealed a gap in terms of the ...


The Resonance And Residue Of The First African American Newspaper: How Freedom's Journal Created Space In The Early 19th Century, Valerie Kasper Jan 2018

The Resonance And Residue Of The First African American Newspaper: How Freedom's Journal Created Space In The Early 19th Century, Valerie Kasper

Electronic Theses and Dissertations

The first African American newspaper, Freedom's Journal, has a historical, rhetorical, and spatial purpose. It not only showed the impact made by African Americans in the fight for their civil rights in the early 19th century, but as an artifact it illustrated and preserved that history allowing it to be studied centuries after the newspaper ceased printing. The purpose of The Resonance and Residue of the First African American Newspaper: How Freedom's Journal Created Space in the Early 19th Century is to provide an interdisciplinary approach to historical newspapers that illustrates an alternative history in this country — a ...


A Complex Calculus: How Message Format And Processing Route Coordinate To Influence Hpv Vaccination Message Persuasiveness Among Young Adults, Laura Boutemen Jan 2018

A Complex Calculus: How Message Format And Processing Route Coordinate To Influence Hpv Vaccination Message Persuasiveness Among Young Adults, Laura Boutemen

Electronic Theses and Dissertations

Human papillomavirus (HPV) infection may lead to cancer and genital warts yet can be prevented by a safe and effective vaccine recommended for individuals up to 26 years old. HPV vaccination rates remain low among college aged adults that represent a catch-up population still eligible to receive the HPV vaccine. This present study is a theory-based investigation employing the Heuristic Systematic Model to explore the effect of message format and processing route on attitude and behavioral intention in the context of HPV vaccination. Undergraduate students aged 17-26 years old (N = 261) from various majors (e.g., STEM, social sciences, humanities ...


Usda Instructional Risk Messages For High Pathogen Avian Influenza, Jenna Jones Jan 2018

Usda Instructional Risk Messages For High Pathogen Avian Influenza, Jenna Jones

Electronic Theses and Dissertations

High Pathogen Avian Influenza (HPAI) is a highly contagious disease threatening United States poultry farms. The aim of this study is to examine the extent to which current instructional risk communication by the United States Department of Agriculture (USDA) meets the expectations of existing literature, particularly the IDEA model. This study examined two documents produced by the USDA for the ongoing threat of HPAI, the Red Book and the Defend the Flock campaign. The aim of the documents is to provide U.S. poultry farmers and the publics with knowledge and information about prevention and response to HPAI. The IDEA ...


Style Speaks: Clothing Judgments, Gender Stereotypes, And Expectancy Violations Of Professional Women, Jamie Lower Jan 2018

Style Speaks: Clothing Judgments, Gender Stereotypes, And Expectancy Violations Of Professional Women, Jamie Lower

Electronic Theses and Dissertations

Clothing is a powerful nonverbal communicative tool and form of self-expression that provides others with clues about our personality, mood, education, culture, financial status, and social ranking, amongst numerous other impression cues. Research shows that physical appearance plays a prominent role in the formation of initial judgments and is significant in shaping a person's overall impression on others (Richmond, McCroskey, & Payne, 1991). The present study sought to quantitatively explore the effect that different styles of dress have on initial judgments formed about women in workplace settings. Using expectancy violation theory, the study investigates workplace gender bias and whether or ...


Recruiting Followers For The Caliphate: A Narrative Analysis Of Four Jihadist Magazines, Andrea Madrazo Jan 2018

Recruiting Followers For The Caliphate: A Narrative Analysis Of Four Jihadist Magazines, Andrea Madrazo

Electronic Theses and Dissertations

This study identifies and compares the methods of recruitment used by three prime jihadist organizations through their online magazines. The successful recruitment efforts and growth as a threat by the Islamic State of Iraq and Shām (ISIS), Al-Qaeda, and Al-Shabaab are attributed, in part, to the widespread popularity and accessibility of Dabiq and Rumiyah (published by ISIS), Inspire (published by Al-Qaeda), and Gaidi Mtaani (published by Al-Shabaab). In order to best examine the techniques of persuasion and propaganda to recruit new followers, the theoretical approach of compliance-gaining theory and methodological approach of a narrative analysis are applied. The author analyzed ...


The Evolution Of Shared Responsibility And Instructional Risk Communication In Brazil's Campaign Against The Zika Virus, Rodrigo Soares Jan 2018

The Evolution Of Shared Responsibility And Instructional Risk Communication In Brazil's Campaign Against The Zika Virus, Rodrigo Soares

Electronic Theses and Dissertations

This study provides an evaluation of instructional risk communication practices in Brazil's response to the Zika virus during the 2016/2017 campaign. The communication was instructionally focused, explaining the way the disease is transmitted, what to do if the person is infected, and characteristics of the mosquito. The authorities also tried to convince the publics that, because the mosquito breeds in everyone's houses and apartments, everyone could be part of the solution. The social, economic and cultural characteristics of the country, the population's low levels of health literacy, and a long-lasting government credibility problem in the country ...


Coming To A Full Stop: An Investigation Of Menstrual Period Stigmas In College Students, Mary Jane O'Toole Jan 2018

Coming To A Full Stop: An Investigation Of Menstrual Period Stigmas In College Students, Mary Jane O'Toole

Electronic Theses and Dissertations

The focus of this study was to understand perceptions college students have regarding menstruation and if viewing a normalized media message may influence these perceptions. A treatment group of participants was randomly assigned to view an episode of the hit family sitcom Blackish that focused on menstruation and then answer survey questions. A control group of participants only answered the survey questions. A mixed methods analysis revealed three primary conclusions. First, these results contradict existing research in that the college students surveyed generally do not hold negative perceptions that may stigmatize menstruation. Second, the treatment that viewed the normalized media ...


Organizational Legitimacy As Co-Created Value, Christina Maria Olsen Jan 2018

Organizational Legitimacy As Co-Created Value, Christina Maria Olsen

Electronic Theses and Dissertations

The purpose of this study is to explore how co-creational processes contribute to organizational legitimacy as a valuable outcome for organizations. 13 semi-structured in-depth interviews were conducted with digital communication professionals from a variety of organizations in the United States to better understand the use of social media platforms and perceptions of value from engaging with stakeholders in co-creation. Results showed that organizations engaged in co-creation of brand meaning via different methods such as referrals and feedback and that organizations reached different kinds of outcomes via these co-creational processes. These include being a resource for stakeholders, gaining brand advocates, reaching ...


Holding Off On The Fun Stuff: Academic Media Multitasking And Binge Watching Among College Students, Kelly Merrill Jr. Jan 2018

Holding Off On The Fun Stuff: Academic Media Multitasking And Binge Watching Among College Students, Kelly Merrill Jr.

Electronic Theses and Dissertations

College students are often faced with the temptation of engaging in academic media multitasking and binge watching or completing their academic coursework in a timely and effective manner. A quantitative survey (N = 651) explored trait individual differences in self-control and academic delay of gratification and situational individual differences in enjoyment, reward, procrastination, regret, and guilt as predictors of academic media multitasking frequency, binge watching frequency, and binge watching duration. Stepwise regressions reveal that self-control is not a predictor of these media behaviors, while age and greater enjoyment were the only predictors of academic media multitasking and gender and greater enjoyment ...


Marketing Practices Of Socially Responsible And Sustainable Businesses, Brooke A. Bivins Jan 2018

Marketing Practices Of Socially Responsible And Sustainable Businesses, Brooke A. Bivins

Honors Undergraduate Theses

The topic of this research is marketing practices of socially responsible and sustainable businesses. It examines the strategies companies and brands use to represent themselves to the public through products, advertising, and philanthropy. This includes an evaluation of existing frameworks and case studies, as well as in-depth interviews. The question that this research will answer is as follows: How can new or existing companies embrace and integrate social responsibility or sustainability in a way that is authentic and contributes to a positive public reputation?

Younger generations are increasingly willing to switch to and, in some cases, pay more for products ...


A Snapchat Marketing Perspective: Examining The Personality Traits And Motives That Predict Attitudes Toward And Engagement With Non-Sponsored And Sponsored Content In Snapchat., Tiany Sousa Garnica Jan 2017

A Snapchat Marketing Perspective: Examining The Personality Traits And Motives That Predict Attitudes Toward And Engagement With Non-Sponsored And Sponsored Content In Snapchat., Tiany Sousa Garnica

Electronic Theses and Dissertations

Social networking sites (SNS) have revolutionized the communication between consumers and brands, publishers, and marketers. These platforms have become a way for advertisers to communicate directly and engage users with content that is innovative and less intrusive. The aim of this research is to examine the personality traits and motives (based on the uses and gratifications theory) that predict attitudes toward and engagement with non-sponsored and sponsored content in Snapchat. An online survey with 606 participants showed that the main motives of using Snapchat were social information seeking, entertainment, and impression management. Multiple regression analyses were used to determine what ...


From Ashes To Ashé: Memorializing Traumatic Events Through Participatory Digital Archives, Patricia Carlton Jan 2016

From Ashes To Ashé: Memorializing Traumatic Events Through Participatory Digital Archives, Patricia Carlton

Electronic Theses and Dissertations

Traumatic, cataclysmic events, whether caused by man-made or natural forces, threaten the safety, stability, and resilience of a community or state. Additionally, massive media exposure given to documenting and providing information, place the media consumers at psychological risk. As an alternative to broadcast news reports, online memorials and disaster archives provide the public the means and central locations for witnessing catastrophic events, as well as collectively commemorating and mourning the tragic losses. According to psychological and ethnographic research, narrativizing the trauma through shared memories and artifacts of mourning produce multiple therapeutic benefits, including the likely development of cognitive awareness, empathy ...


Informational Efficiency And The Reaction To Terrorism: A Financial Perspective, Nicholas Roland Jan 2016

Informational Efficiency And The Reaction To Terrorism: A Financial Perspective, Nicholas Roland

Honors Undergraduate Theses

The purpose of this study is to measure the message terror organizations hope to convey using the financial markets as a proxy of measurement to determine patterns within the marketplace and the effects on the terrorists’ ability to deliver a desired message due to the increased use of digital devices and access to instantaneous news, seen over the past decade. Using death count, geographic location, and event type, this study identified 109 attacks between 1985 and 2015 to be analyzed against 5 market indices and 5 securities. Measuring the effects within a 10-day sample window from the time of the ...


The Darkside Of Stereotypes: The Effects Of Crime In The Media On Racial Identity And Emotions, Shantel Campbell Jan 2015

The Darkside Of Stereotypes: The Effects Of Crime In The Media On Racial Identity And Emotions, Shantel Campbell

Electronic Theses and Dissertations

This study investigated how the image of Black criminality in the media affects the racial identity and emotions of Blacks. It also examined how the image of White criminality affects the racial identity and emotions of Whites as a point of comparison. These effects were studied through the lens of self-categorization theory and inter-group emotions theory. SCT posits that a person*s biases are a result of how relevant their social identity is to their self-concept. IET posits that the emotions a person feels are derived from the social group they belong to. This study analyzed 369 responses from participants ...


Layers Of Identity & Privilege In Legislation: A Critical Discourse Analysis Of Senate Bill 744, Jessica Hewkin Jan 2015

Layers Of Identity & Privilege In Legislation: A Critical Discourse Analysis Of Senate Bill 744, Jessica Hewkin

Electronic Theses and Dissertations

This research examines Senate Bill 744 (S.744) from the 113th Congress of the United States, and its findings will be used as a model to reveal problems in similar legislation. Senate Bill 744 was proposed by the 113th Congress in an attempt to accomplish bi-partisan immigration reform. The bill was viewed (and still is) as a comprehensive compromise, in that neither Democrats nor Republicans were completely satisfied with its result. The outcome was that the legislators who were involved in S.744*s creation were satisfied that something on the topic of immigration reform had been accomplished (the bill ...


How Millennials Engage In Social Media Activism: A Uses And Gratifications Approach, Sasha Dookhoo Jan 2015

How Millennials Engage In Social Media Activism: A Uses And Gratifications Approach, Sasha Dookhoo

Electronic Theses and Dissertations

Millennials are the world's digital natives and its largest generation. A general perception of this generation is that they lack engagement in social-political issues. This study explores how Millennials are engaging in social media activism and whether online activism is driving offline activism behaviors. A quantitative survey of 306 participants was conducted to learn more about the gratifications Millennials obtain through social media and whether associations exist between their online and offline activism behaviors. The results showed that Millennials engage in online activism behaviors to a greater extent than offline activism behaviors. Millennials primarily gratify intrinsic needs for interaction ...


Twitter Implementation Within Megachurches: An Examination Of The Social Media's Effectiveness, Andrea Thompson Jan 2014

Twitter Implementation Within Megachurches: An Examination Of The Social Media's Effectiveness, Andrea Thompson

Electronic Theses and Dissertations

This study identified what Twitter followers were discussing in reference to the top five megachurches in size. The methods utilized within this study involved an examination of all tweets hashtagging the top five megachurches over a sixteen day timeframe. The first research question was answered by categorizing tweets into predetermined content categories. This study also addressed the second research question by determining if Twitter implementation was beneficial in executing the missions of the top five megachurches. This question was answered by analyzing tweets using a five point Likert scale measuring how reflective each tweet was to the mission statement of ...


(Tele)Presence In Mediated Worship: The Influence Of Antecedent Traits And The Effect On Memory, Enjoyment And Behavior, Brian Klebig Jan 2014

(Tele)Presence In Mediated Worship: The Influence Of Antecedent Traits And The Effect On Memory, Enjoyment And Behavior, Brian Klebig

Electronic Theses and Dissertations

This study examines the phenomena of (tele)presence in the distinct mediated environment of an online Christian worship service. A quantitative field experiment involving 48 participants who had just viewed a religious Internet broadcast was undertaken. Individual differences in personality and religiosity are examined in tandem with (tele)presence as predictors of a number of outcome variables, including memory, enjoyment of the online worship service and behavioral intention to be more active with the church. The results showed no significant relationship between religiosity and the experience of (tele)presence, but that users who experienced greater (tele)presence enjoyed the service ...


Blogging Love After Loss: How Widows Use Facework When Revealing Their New Relationships Online, Sunshine Baker Jan 2014

Blogging Love After Loss: How Widows Use Facework When Revealing Their New Relationships Online, Sunshine Baker

Electronic Theses and Dissertations

Expressions of identity are increasingly occurring in online communication as a variety of social media have emerged. People establish and manage identities online, and experience challenges when changing their online image. Widows experience this challenge in a dramatic fashion, especially when they begin to date and reveal new relationships online. The purpose of this study was to examine the expressions of facework in the online writings of widows regarding their new romantic relationships. This illuminated the ways in which one population, young widow bloggers, deals with the challenge of online identity management. A systematic thematic analysis was conducted to describe ...


An Investigation Of Boaters' Attitudes Toward And Usage Of Targeted Mobile Apps, Kamra Bowerman Jan 2013

An Investigation Of Boaters' Attitudes Toward And Usage Of Targeted Mobile Apps, Kamra Bowerman

Electronic Theses and Dissertations

The purpose of this study was to understand boaters’ adoption and usage of smartphones and mobile apps as well as to obtain their opinion on potential features of a targeted mobile app being developed as part of a broader interdisciplinary Florida Sea Grant outreach project. Data were gathered from an online survey of a sample of 164 boaters from the surrounding Central Florida area. In contrast with previous empirical mobile app studies, many respondents reported using mobile apps for information-seeking versus escape gratifications. Further more than half of the respondents’ age sixty-five and over indicated using smartphones and mobile apps ...


Changing To A Different Shade Of Blue: Jetblue And The Blueprint For Successful Crisis Communication, Catherine Renner Jan 2013

Changing To A Different Shade Of Blue: Jetblue And The Blueprint For Successful Crisis Communication, Catherine Renner

Electronic Theses and Dissertations

On February 14, 2007, JetBlue Airways experienced a major blow to their well-respected reputation when ten planes were delayed with passengers stranded on board for up to eight hours each. Through intense coverage and negative reporting from the media, JetBlue launched a multi-pronged crisis communication response strategy to repair the damage. Using Situational Crisis Communications Theory (SCCT) as a framework, the research in this study demonstrated the importance of crisis communications planning, corporate apologia, corporate impression management, and image restoration within an organization. A discourse analysis was utilized to identify the types of messages delivered by the media, the crisis ...


Meme World Syndrome: A Critical Discourse Analysis Of The First World Problems And Third World Success Internet Memes, Robert Chandler Jan 2013

Meme World Syndrome: A Critical Discourse Analysis Of The First World Problems And Third World Success Internet Memes, Robert Chandler

Electronic Theses and Dissertations

This thesis applies the theory and method of Critical Discourse Analysis (CDA) to examine the ideological components of the First World Problems (FWP) and Third World Success (TWS) Internet memes. Drawing on analytical concepts from CDA and related perspectives, such as multimodal discourse analysis and social semiotics, the paper analyzes the visual and textual elements of a sample of the FWP and TWS memes. The paper argues that the text and images featured in the memes are ideologically salient and discursively construct oppositional binaries between “us” and “them” in terms of wealth disparity.


Framing, Public Relations, And Scientology: An Analysis Of News Coverage And A Controversial Organization, Kristy Mcallister Jan 2013

Framing, Public Relations, And Scientology: An Analysis Of News Coverage And A Controversial Organization, Kristy Mcallister

Electronic Theses and Dissertations

This study investigated the most common frames used in news coverage of the Church of Scientology from 2009 to 2013. Using textual analysis, with framing and public relations theories as lenses, this study examined recent news coverage – both print and television – to identify frames used, and the potential public relations crises the Church is currently facing due to this media exposure. Analysis showed three major frames used during coverage, along with their corresponding sub-frames, which highlight certain aspects of the frame: Culture of Abuse (Imprisonment, Controlling, Family Disconnection, Exploitation of Children, Violence, and Financial Abuse), The Information Paradox (Conflicting Information ...


The Priming Effects Of Media Frames In Regard To News Images And Stereotypes Held By Hispanic Audiences, Meredith Morris Jan 2013

The Priming Effects Of Media Frames In Regard To News Images And Stereotypes Held By Hispanic Audiences, Meredith Morris

Electronic Theses and Dissertations

This study applies priming, framing, and exemplification theories to examine the ways in which photos published with a news story influenced readers’ judgments about the ethnicities of the people receiving emergency hunger services. Of particular interest were the perceptions of Caucasian respondents about minorities, and Hispanic perceptions about African Americans and other Hispanics. A sample of 506 college students was randomly assigned to read one of three versions of an online news article about emergency hunger services in Central Florida. One version included two photographs of African American adults receiving food at a food bank. The second version included two ...


When Social Allergies Flare Up In Close Relationships: A Relational Turbulence Model Explanation, Naomi Hochstadt Jan 2013

When Social Allergies Flare Up In Close Relationships: A Relational Turbulence Model Explanation, Naomi Hochstadt

Electronic Theses and Dissertations

Romantic relationships commonly endure rough patches. The relational turbulence model and the social allergy phenomenon may account for such rough transitions. A social allergy is an idiosyncratic social behavior that involuntarily stirs up irritation in an individual, either with or without the intention of the transgressor. As the behavior is repeated, tolerance for the bothersome allergen dwindles. This paper investigates the connections between relational turbulence and social allergies. The relational turbulence model describes individuals’ severe reactions to various turning points in an interpersonal relationship, and combines the effects of increased intimacy, relational uncertainty, and partner interference. Based on the turbulence ...


Johnson & Johnson's Recall Debacle, Lashonda Louallen Eaddy Jan 2012

Johnson & Johnson's Recall Debacle, Lashonda Louallen Eaddy

Electronic Theses and Dissertations

Johnson & Johnson (J&J) has been viewed as a role model by many organizations for its successful handling of a 1982 crisis involving cyanide-laced Tylenol capsules that resulted in seven deaths. The public relations community applauded J&J for a swift response and for promptly implementing actions to prevent a similar crisis from occurring in the future. However more recently, J&J has become a poster child for poor crisis communications amidst a flood of recalls that started in November 2009. The present study used concepts from Coombs’ (2004) Situational Crisis Communication Theory (SCCT) and media framing research to develop ...