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Mass Communication Commons

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Theses/Dissertations

California State University, San Bernardino

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Articles 1 - 9 of 9

Full-Text Articles in Mass Communication

Authentically Disney, Distinctly Chinese: A Case Study Of Glocalization Through Shanghai Disneyland’S Brand Narrative, Chelsea Michelle Galvez Jun 2018

Authentically Disney, Distinctly Chinese: A Case Study Of Glocalization Through Shanghai Disneyland’S Brand Narrative, Chelsea Michelle Galvez

Electronic Theses, Projects, and Dissertations

In 2016, the Walt Disney Company launched Shanghai Disneyland--the company’s first theme park in mainland China. Entering mainland China poses significant political and cultural challenges for American companies. To address these challenges, Disney pursued a “glocalization” strategy -- it accounted for local norms and values in launching Shanghai Disneyland. This paper examines how Shanghai Disneyland constructed its brand narrative to negotiate tensions in this glocalization process. A semiotic analysis of two Shanghai Disneyland commercials illustrates the ways in which Disney tapped into culturally meaningful themes of harmonic balance and collective identity to produce the park’s brand narrative--“China’s ...


United States Media Portrayals Of The Developing World: A Semiotic Analysis Of The One Campaign's Internet Web Site, Lindsey Marie Haussamen Jan 2008

United States Media Portrayals Of The Developing World: A Semiotic Analysis Of The One Campaign's Internet Web Site, Lindsey Marie Haussamen

Theses Digitization Project

The goal of this research was to examine how the One organization's web site either supports or rejects established literature that concludes that U.S. media contains negative representations of the developing world.


Images And Lyrics: Representations Of African American Women In Blues Lyrics Written By Black Women, Danette Marie Pugh-Patton Jan 2007

Images And Lyrics: Representations Of African American Women In Blues Lyrics Written By Black Women, Danette Marie Pugh-Patton

Theses Digitization Project

The purpose of this thesis is to examine to what extent representations of double jeopardy and the stereotypical images of African American females: Mammy, Matriarch, Sapphire, and Strong Black Woman emerge in the blues lyrics of Alberta Hunter, Gertrude "Ma" Rainy, Memphis Minnie, and Victoria Spivey, using the theoretical framework of Black feminist rhetorical critique. The findings in this research entail several meanings regarding the lives of African American women during the 1920s and 1930s. Representations of racism, sexism, and classism also appear in the theme of relationships with various subthemes. The focus of this study is to explore the ...


A Metaphoric Cluster Analysis Of The Rhetoric Of Digital Technology, Michael Eugene Marse, Nicholas Negroponte Jan 2005

A Metaphoric Cluster Analysis Of The Rhetoric Of Digital Technology, Michael Eugene Marse, Nicholas Negroponte

Theses Digitization Project

This thesis seeks to identify and explain some technology in order to more fully understand modern communication. This study makes use of metaphoric cluster analysis to examine the technological rhetoric of Nicholas Negroponte.


Media Literacy In Public Schools, Robert Timothy Chapman Jan 2002

Media Literacy In Public Schools, Robert Timothy Chapman

Theses Digitization Project

This study investigates media literacy curricula in upper-income and lower-income public schools. Twelve principals participated in a telephone survey by answering fifteen questions about their schools and districts.


Analyzing The Amount And Type Of Information That Is Presented In Thai Television Commercials, Oranee Supthawechaikul Jan 2002

Analyzing The Amount And Type Of Information That Is Presented In Thai Television Commercials, Oranee Supthawechaikul

Theses Digitization Project

The globalization of the market place is arguably the most important challenge facing companies. Globilization affects consumer behavior and attitudes in many ways, in that they transcend national borders. Thus, a major challenge facing the international marketer is to identify global market segments and reach them with products, marketing programs, and advertising messages that meet the common needs of the consumers.


A Study Of Chinese Adult Immigrants' Television Viewing Motivations, Mu-Li Yang Jan 1995

A Study Of Chinese Adult Immigrants' Television Viewing Motivations, Mu-Li Yang

Theses Digitization Project

No abstract provided.


Television And Education: Channel One In Context, Mary B. Nemnich Jan 1995

Television And Education: Channel One In Context, Mary B. Nemnich

Theses Digitization Project

No abstract provided.


Ethos And Electronics: A Rhetorical Study Of Televised Presidential Debates, Gail Houston Cramer Jan 1995

Ethos And Electronics: A Rhetorical Study Of Televised Presidential Debates, Gail Houston Cramer

Theses Digitization Project

No abstract provided.