Open Access. Powered by Scholars. Published by Universities.®

Mass Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

Theses/Dissertations

Graphic Communications

Institution
Keyword
Publication Year
Publication

Articles 1 - 20 of 20

Full-Text Articles in Mass Communication

Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright May 2020

Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright

Chancellor’s Honors Program Projects

No abstract provided.


Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster Jun 2019

Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster

Journalism

The following study acknowledges the numerous jobs available in cybersecurity and searches for ways to use public relations efforts to engage high school students towards a career in cybersecurity. While the field of cybersecurity is growing and the amount of jobs are increasing, there is currently not enough people pursuing a career in cybersecurity. This lack of professionals is dangerous because there are simply not enough professionals that are seeking to progress the field, and there’s not enough people to fight the increasing number of cyberattacks. The main goal for this project was to discover public relations tactics that ...


Building An Athletics Brand Through Integrated Marketing Communication: A White Paper Of Best Practices, Brad Deprez Jan 2019

Building An Athletics Brand Through Integrated Marketing Communication: A White Paper Of Best Practices, Brad Deprez

Creative Components

No abstract provided.


In Media Res, Christopher Andrew Sisk Jan 2018

In Media Res, Christopher Andrew Sisk

Theses and Dissertations

We are inundated by a constant feed of media that responds and adapts in real time to the impulses of our psyches and the dimensions of our devices. Beneath the surface, this stream of information is directed by hidden, automated controls and steered by political agendas. The transmission of information has evolved into a spiral of entropy, and the boundaries between author, content, platform, and receiver have blurred. This reductive space of responsive media is a catalyst for immense political and cultural change, causing us to question our notions of authority, truth, and reality.


How Visual Communication Strategies, Brand Familiarity, And Personal Relevance Influence Instagram Users’ Responses To Brand Content, Lijie Zhou Aug 2017

How Visual Communication Strategies, Brand Familiarity, And Personal Relevance Influence Instagram Users’ Responses To Brand Content, Lijie Zhou

Dissertations

This study comprehensively investigated the effects of visual themes, visual perspective, personal relevance, and brand familiarity on brand constructions (attitude-toward-brand, brand love, brand respect, and three dimensions of brand image) on Instagram. The study consists of two parts. In Study 1, the main and interaction effects of visual design elements on individuals’ visual attentions, brand recognition, and attitude toward brands were examined by using a 4 (visual theme: customer-centric, employee-centric, product-centric, and non-branded) × 2 (view perspective: first-person view vs. third-person view) between-subject eye-tracking test. In Study 2, a 4 (visual theme: customer-centric, employee-centric, non-brand, and product-centric) ×2 (brand familiarity: familiar ...


The Big Short, Elizabeth Armon Mar 2016

The Big Short, Elizabeth Armon

Communication Studies

The Big Short (McKay, 2015), adapted from the non-fiction novel The Big Short: Inside the Doomsday Machine by Michael Lewis (2010), follows three separate but parallel stories leading up to the United States housing crisis of 2008. On a macro-level, the film brilliantly depicted the creation, and the ultimate burst, of the credit and housing market bubble. However, on a micro-level the audience is given an opportunity to realize and empathize with the internal struggle that many of the main characters faced as they grappled with the fact that their financial gain from shorting the market came with the caveat ...


Translating Transformative Human Rights Education Through Visual Languages & Informal Spaces, Jazzmin Chizu Gota Dec 2015

Translating Transformative Human Rights Education Through Visual Languages & Informal Spaces, Jazzmin Chizu Gota

Master's Projects and Capstones

This project examines methods, theories, and practices of translating human rights education through multiple vernaculars. Developed as a workshop in sociocultural syntax deconstruction and an educational human rights education website focused on the domestic population of the US, the project focuses on localizing human rights concepts to the public vernacular of the country. Human rights education (HRE) and media and information literacy (MIL) are expanded and redefined as social literacy, or the ability to navigate and decode the present, complex realities that both HRE and MIL were developed to address. Reframing media and visual arts as an archive of past ...


How Can An Outdoor Company’S Public Relations Campaign Be Taken From The Local To National Level?, Devon Swanson Jun 2014

How Can An Outdoor Company’S Public Relations Campaign Be Taken From The Local To National Level?, Devon Swanson

Journalism

The following study researches the most effective way for the outdoor startup company, Summit Outdoor Supply (S.O.S.), to take an already established local public relations campaign to the national level. This study will investigate what factors have helped other campaigns succeed for outdoor companies and what changes should be made to see S.O.S. reach that success. My goal for this project is to educate outdoor companies on how to use the most effective communication channels to reach their target audiences. The data, to support these recommendations, will come from my own experience working with a startup ...


Not Dead At All, Martin Becerra May 2014

Not Dead At All, Martin Becerra

Electronic Theses and Dissertations

Not Dead At All is a nontraditional thesis, a creative product, the result of a combination of media production and social research. This paper is an attempt to explain the creative and production process behind the creation of an original media content, using the social research as a tool to increase the likeability of our characters and therefore increase the show’s chances of success.


Media Portrayal Of Individuals In The Lower Class And Its Effects On Attributions Of Educational Hardships, Krista A. Burke Mar 2014

Media Portrayal Of Individuals In The Lower Class And Its Effects On Attributions Of Educational Hardships, Krista A. Burke

Communication Studies

This study investigated how media portrayals of individuals in the lower class affect people’s beliefs about educational hardships in lower socioeconomic areas. Specifically, this study looked at the attributions of these hardships to determine if media consumption had an effect on the internality of attributions. It was hypothesized that increased media consumption would be related to an increased tendency toward internal attributions. It was hypothesized that increased media consumption would lead to lower support for policy changes regarding education. A survey was distributed to assess media consumption habits and attitudes toward educational hardships in the lower class. Correlation results ...


Aesthetically Designed Maps: Development And Perception, Catherine Wang Mar 2014

Aesthetically Designed Maps: Development And Perception, Catherine Wang

Graphic Communication

This research explored the creative element of subway map creation in light of its effectiveness. Printed subway maps, used often for metropolitan cities and areas, are limited in physical dimension and scale, carrying minimal information. The New York, San Francisco Bay Area, Tokyo, Paris, London and Moscow subway maps highlight similar design and abstraction that fulfill the basic necessary elements for subway patrons. Over the years since the first metro map for each city was created, maps have become more simplified by removing physical land features and reference points to make way for expanding and new subway lines, stations, and ...


Visualization, Viewer And Emotion: An Empirical Study Of Cognition And Affective Responses To Infographics Used For Crisis Communication, Sean M. Stewart Jan 2014

Visualization, Viewer And Emotion: An Empirical Study Of Cognition And Affective Responses To Infographics Used For Crisis Communication, Sean M. Stewart

Theses and Dissertations

A 3 (crisis response strategy) x 3 (medium) factorial design experiment was conducted to determine if information graphics conveyed through online news sources may be more beneficial for organizational reputations during some crisis situations than the use of news videos and text-based news stories. Variables examined include cognitive and affective appraisal, third-person effect, behavioral response and crisis response strategy.

Recent research in organizational crisis communications has pointed to the fact that more information is needed regarding how individuals react cognitively and affectively to crisis communications. Current crisis communications literature is also sparse concerning the behavioral aspects of crisis message reception ...


Military & Media: A Close Contexual Analysis Of Moveon.Org's Controversial Attack Ad Of General David Petraeus, Joseph Jordan Vignolo Aug 2013

Military & Media: A Close Contexual Analysis Of Moveon.Org's Controversial Attack Ad Of General David Petraeus, Joseph Jordan Vignolo

Communication Studies

No abstract provided.


Multimedia Use In Small News Organizations, Robyn K. Keriazes Apr 2013

Multimedia Use In Small News Organizations, Robyn K. Keriazes

Honors Theses and Capstones

No abstract provided.


Print To Pixel: How Can The Cultural Implications Of Mediated Images And Text Be Examined Using Creative Practice?, Patricia Adele Thomas Jan 2013

Print To Pixel: How Can The Cultural Implications Of Mediated Images And Text Be Examined Using Creative Practice?, Patricia Adele Thomas

Theses: Doctorates and Masters

Information in the twenty-first century is at our fingertips in an instant. Through the technology of the mobile phone, computer, and television, we are alerted to information of international, national, local, and personal significance. The aim of this research is to establish that creative practice can provide a cogent forum with which to interrogate the cultural implications of mediated images and text in the twenty first Century. This exegesis Print to pixel explores the interrelationship between the political and cultural values as identified in the various codes within western mainstream news media. The cultural implications of the shift from print ...


Promoting A Benefit Concert With Digital Media, Aubrea Felch Mar 2011

Promoting A Benefit Concert With Digital Media, Aubrea Felch

Graphic Communication

The introduction of digital media in mass communication and advertising had a powerful impact on the event planning industry, specifically in the promotion of benefit concerts. Not only can digital media promote an event, but it can also help event coordinators establish an image for themselves, be used as a means of benefiting those who have donated to the cause, and enhance the event itself. All digital media can be put into several different classifications: digital audio, digital video, digital photography, Internet technology, and interactive Internet applications. This study asks the question: In what ways can an event planner use ...


Pathways To Eliciting Aid: The Effects Of Visual Representations Of Human Suffering On Empathy And Help For People In Need, Xiaoxia Cao Aug 2010

Pathways To Eliciting Aid: The Effects Of Visual Representations Of Human Suffering On Empathy And Help For People In Need, Xiaoxia Cao

Publicly Accessible Penn Dissertations

This dissertation investigates how the media representation of a victim of a chronic problem can induce empathy and help for the victim group and whether taking the perspective of the victim is necessary for experiencing empathy for him or her. Three characteristics of media messages examined here are the overt emotional expressions, geographic proximity and sensory proximity (manifested via a picture of a victim’s suffering experience and facial close-ups used to frame the victim) of a victim. Two experiments were conducted to test the effects of these characteristics on the audience’s empathic concern, perspective taking, attitudes toward the ...


The Role And Effect Of Advertising On Women During World War Ii, Laura Elizabeth Francis Apr 2006

The Role And Effect Of Advertising On Women During World War Ii, Laura Elizabeth Francis

Undergraduate Theses and Capstone Projects

Advertising had an overwhelming effect on women during World War II; many women were influenced by advertising in the media to behave a certain way, buy certain products, and also support the war effort in a variety of ways. In the 1940s while many American women’s husbands, fiances, boyfriends, brothers, and sons were going off to fight in the War abroad, many women were fighting a war of their own on the home front. While men could prove they were active patriotic citizens by fighting in the military and taking government positions, female’s roles were re-written to show ...


Understanding Photographic Representation : Method And Meaning In The Interpretation Of Photographs, Gerald John Davey Jul 1992

Understanding Photographic Representation : Method And Meaning In The Interpretation Of Photographs, Gerald John Davey

Theses and Dissertations

The "linguistic turn" in early twentieth-century philosophy established that through language we not only live in a world but create it as well. Language, in this sense, incorporates the entire range of media and cultural artifacts through which we create and share meaning. In contemporary post-industrial societies, photographic images play a central role in communicating and creating the world in which we live. In part, this increasingly visually oriented culture is possible because we tend to equate what we see in photographs with what is real. Photographs, however, bring to light a vision of the world, not the world itself ...


An Analysis Of Visual Religious Symbols Appearing In The Improvement Era, Ensign, And New Era Published By The Church Of Jesus Christ Of Latter-Day Saints From 1952-1972, Carl Landus Christensen Jan 1974

An Analysis Of Visual Religious Symbols Appearing In The Improvement Era, Ensign, And New Era Published By The Church Of Jesus Christ Of Latter-Day Saints From 1952-1972, Carl Landus Christensen

Theses and Dissertations

This study analyzes the appearance of eighty visual religious symbols in the Improvement Era, Ensign, and New Era, published by the Church of Jesus Christ of Latter-day Saints from 1952-1972. The study notes their frequency and distribution as well as noting their size, the medium used to render them and the correlation of their religious meanings to the articles they illustrate.

The findings of this study indicate that visual religious symbols are used and that many of them have a high degree of correlation to the articles they illustrate.

This study gives suggestions to those artists who wish to produce ...