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Series

Independent Study Project (ISP) Collection

2009

Sociology of Culture

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Full-Text Articles in Mass Communication

Globalization’S Impact On Identity Through Billboard Advertisements, Sarah Hogan Apr 2009

Globalization’S Impact On Identity Through Billboard Advertisements, Sarah Hogan

Independent Study Project (ISP) Collection

When one walks down the main streets of Tunis it is clear that the faces represented in billboards do not match the faces of those walking along the streets. Why is this? Are the ads representative of the layering of civilizations that Tunisia has undergone? Are the ads from another source, such as the French, and just implementing their system on top of Tunisians expecting it to be successful? Moreover, what are the implications of these advertisements on the Tunisian identity? W.E.B. DuBois discusses the phenomenon of a “double consciousness” that has developed in African-Americans due to the ...