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Independent Study Project (ISP) Collection

Public Health

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Full-Text Articles in Mass Communication

“Edutainment”: The Role Of Mass Media In The Development Of An Effective Hiv/Aids Youth Awareness Campaign In Viet Nam, Carmin Smoot Oct 2009

“Edutainment”: The Role Of Mass Media In The Development Of An Effective Hiv/Aids Youth Awareness Campaign In Viet Nam, Carmin Smoot

Independent Study Project (ISP) Collection

Since the first reported case of HIV in Ho Chi Minh City, Vietnam, in the year 1990, more than 300,000 people have contracted the disease. The Socialist Republic of Vietnam has made considerable progress since that time in disseminating information on HIV/AIDS to the public, utilizing various forms of media. Yet in the rudimentary stages of this national effort, a “social evils” campaign was launched by the government; an emphasis was placed on informing the public as to why individuals contract HIV/AIDS, and which negative individual behaviors, or “social evils,” influence the proliferation of the disease. As ...


Individual Responsibility Concerning Hiv Transmission Among Msm: A Comparative Study Of The Effectiveness Of Ngo Intervention Policies And Their Practical Applications Within The United Kingdom, Australia, And The Netherlands, Martha Kienbaum Oct 2006

Individual Responsibility Concerning Hiv Transmission Among Msm: A Comparative Study Of The Effectiveness Of Ngo Intervention Policies And Their Practical Applications Within The United Kingdom, Australia, And The Netherlands, Martha Kienbaum

Independent Study Project (ISP) Collection

This study investigates the complexities involved in utilizing the terms of individual responsibility for the construction of HIV prevention campaigns that target men who have sex with men. Four health workers in the Netherlands were interviewed about their personal opinions regarding HIV intervention, and these interviews were analyzed qualitatively for their points of comparison and contrast. Then, campaign materials from organizations in the United Kingdom and Australia were analyzed for their use of the language of responsibility, their portrayal of MSM, their balance between promoting disclosure and communication, their focus on individual groups within the MSM community, and their overall ...