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University of Connecticut

Media effects

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Children's Perceptions Of Male And Female Athletes As Presented In Sports Illustrated For Kids, Brittany Perotti May 2009

Children's Perceptions Of Male And Female Athletes As Presented In Sports Illustrated For Kids, Brittany Perotti

Honors Scholar Theses

Despite gains made by Title IX in the past 36 years, including increased female participation in high school and collegiate sport, there is evidence that gender equity in sport is not fully achieved. Researchers target the media because they tend to shape social values and disseminate information to the masses (Kane, 1978, in Fink & Kensicki, 2002). As sports become more pervasive, framing theory has become particularly relevant. The purpose of this study is to build on the Hardin et al.

(2002) study by examining the relationship among media sports coverage, gender equity in sport and the perceptions young sports fans ...