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Full-Text Articles in Mass Communication

Make History Accessible: The Case For Youtube, Rohit Kandala May 2019

Make History Accessible: The Case For Youtube, Rohit Kandala

Honors Scholar Theses

Public interest in history is alarmingly low, and this thesis aims to help reverse that trend by recommending the adoption of YouTube as history’s community tool. The majority of this thesis assesses YouTube’s merits as a suitable platform for enthusiasts and professionals alike to share their interests and thereby grow the public’s interest in history. This paper also includes other authors' sentiments on digital history and incorporates it into the argument.


Advertising In Online Social Networks: A Comprehensive Overview, Silvia Stockman Dec 2010

Advertising In Online Social Networks: A Comprehensive Overview, Silvia Stockman

Honors Scholar Theses

This paper examines characteristics of online social networking sites and their implications on advertising. The application of well known interpersonal and mass communication theories to the field allows for an in-depth look at behavioral cues and responses. The interactivity inherent in sites like Facebook, MySpace, YouTube, and in other forums encourages advertisers to tap into engaging their consumers. Types of targeting and the success of word of mouth referrals are examined, as are many of the common stumbling blocks. To better understand the potential versus the problems, we conclude with an analysis of return on investment.


From Books To The Web: A Comparative Analysis Of Holocaust Denial In The Internet Age, Elise Nickerson May 2010

From Books To The Web: A Comparative Analysis Of Holocaust Denial In The Internet Age, Elise Nickerson

Honors Scholar Theses

An analysis of print Holocaust denial literature as it compares to internet Holocaust denial, with a focus on how the transition from print literature to the internet has affected Holocaust denial.


The Right To Die Debate: The Demonization Of Dr. Kevorkian And The Creation Of A Moral Panic Surrounding Physician-Assisted Suicide In The United States, Dana White May 2009

The Right To Die Debate: The Demonization Of Dr. Kevorkian And The Creation Of A Moral Panic Surrounding Physician-Assisted Suicide In The United States, Dana White

Honors Scholar Theses

The Right to Die Debate is a recent but highly controversial moral matter. In particular, physician-assisted suicide (PAS) is an issue that has been evaded by the medical community for years. As of 1990, most states had never encountered the issue before and therefore did not have any laws in place to prohibit PAS (Strate et. al, 2005). Dr. Jack Kevorkian, a retired pathologist from Royal Oak Michigan was the first to publicly address PAS. He brought the issue into the limelight through a bizarre and crude series of assisted deaths that had a lasting impact on not only the ...


The Sweet Script: A Critical Analysis Of American Sportswriting, Jonathan Schreiber May 2009

The Sweet Script: A Critical Analysis Of American Sportswriting, Jonathan Schreiber

Honors Scholar Theses

This thesis analyzes the sportswriting genre as a form of personal essay. It explores the art over time through writers Red Smith, A.J. Liebling, Roger Angell, George Plimpton, Bart Giamatti, Frank Deford, and Rick Reilly, as well as anthologized writers from 2008 and blogs.


Children's Perceptions Of Male And Female Athletes As Presented In Sports Illustrated For Kids, Brittany Perotti May 2009

Children's Perceptions Of Male And Female Athletes As Presented In Sports Illustrated For Kids, Brittany Perotti

Honors Scholar Theses

Despite gains made by Title IX in the past 36 years, including increased female participation in high school and collegiate sport, there is evidence that gender equity in sport is not fully achieved. Researchers target the media because they tend to shape social values and disseminate information to the masses (Kane, 1978, in Fink & Kensicki, 2002). As sports become more pervasive, framing theory has become particularly relevant. The purpose of this study is to build on the Hardin et al.

(2002) study by examining the relationship among media sports coverage, gender equity in sport and the perceptions young sports fans ...


Cumulating Evidence About The Social Animal: Meta-Analysis In Social-Personality Psychology, Blair T. Johnson Dr., Marcella H. Boynton Dr. Jan 2008

Cumulating Evidence About The Social Animal: Meta-Analysis In Social-Personality Psychology, Blair T. Johnson Dr., Marcella H. Boynton Dr.

CHIP Documents

Like most scientific fields, social-personality psychology has experienced an

explosion of research related to such central topics as aggression, attraction, gender,

group processes, motivation, personality, and persuasion, to name a few. The

proliferation of research can be a monster unless it is tamed with the scientific

review strategy of meta-analysis, literally analyses of past analyses that produce

a quantitative and empirical history of research on a particular phenomenon. The

purpose of this article is to outline the basic process and statistics of meta-analysis,

as they pertain to social-personality psychology. Meta-analysis involves: (i) defining

the problem under review; (ii) gathering qualified ...