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Full-Text Articles in Mass Communication

Fake News And Editing: Marketing Techniques Used To Spin Controversies In Video Mediums, Alexandra Brand Jul 2018

Fake News And Editing: Marketing Techniques Used To Spin Controversies In Video Mediums, Alexandra Brand

Honors College Theses

This thesis explores the topic of fake news in today's digital landscape by analyzing how young adults (18-2) form and change prior opinions based on the media they consume. I measured this by showing respondents one of two bias montages in response to Google's Project Owl initiative. Project Owl is Google's controversial attempt to regulate false or abusive news by launching new feedback forms in addition to altering their algorithm in a way the company has not yet disclosed to the public (Sullivan). Each self-edited montage is two minutes in length and together they cover two radically ...


Exploring Identities In Online Music Fandoms: How Identities Formed In Online Fan Communities Affect Real Life Identities, Aimee Ratka Jul 2018

Exploring Identities In Online Music Fandoms: How Identities Formed In Online Fan Communities Affect Real Life Identities, Aimee Ratka

Honors College Theses

This thesis set out to explore the identities formed by members of online fandom communities, and to determine the ways in which those identities affect their real life, offline identities. This qualitative study encountered elements related to stereo types of young women who are fans of mainstream pop music, and provided insight on their experiences through interviews with five long time boy band online fandom members. This study asked if fans prefer to keep their fandom identities internal or let them reflect outward, how one's online identity affects or translates to their real life identity, and what experiences in ...


21st Century Propaganda: The Age Of Twitter, Holly Thayer Jul 2018

21st Century Propaganda: The Age Of Twitter, Holly Thayer

Honors College Theses

Twitter is a new platform in which politics and social engagement has found a home. Due to this a new medium to propagate a message has emerged that is unlike traditional platforms of propaganda. I hypothesize that traditional tactics of analyzing propaganda are no longer sufficient. I conducted an 8 week study cataloguing tweets that contained either the hashtag #falseflag or #hoax that were based on current topics in the United States. In total I retrieved 128 tweets. I first analyzed these tweets through the seven traditional tactics of propaganda and found that they were only present in 51% of ...


Harvesting The Twittersphere: Qualitative Research Methods Using Twitter, Anthony La Rosa May 2013

Harvesting The Twittersphere: Qualitative Research Methods Using Twitter, Anthony La Rosa

Honors College Theses

Harvesting the Twittersphere explores the current state of research, by comparing quantitative to qualitative and analyzing the current market. In a consumer driven market, it seems that most businesses are neglecting to perfomr qualitative research. It could be because of the falling cost and increasing convenience of quantitative research methods provided by cloud systems such as: Salesforce.com, IBM, SAP, and Mckinsey. Another reason may be that there is no efficient or inexpensive way to conduct qualitative research on a digital platform. While certain companies try to conduct qualitative studies online by using chat rooms, discussion boards or Facebook prompts ...


The Recession And Its Effect On The Romance Genre, Jessica Divisconte Dec 2009

The Recession And Its Effect On The Romance Genre, Jessica Divisconte

Master of Science in Publishing

This thesis delves into the reasons for the continued success of the romance genre in the midst of difficult economic times. It shows that this genre is growing in sales and popularity by looking at the success of romance novels and how publishing companies are adapting to new publishing technology.


The Proposed Google Book Settlement: The Why And How, Tara Hart Dec 2009

The Proposed Google Book Settlement: The Why And How, Tara Hart

Master of Science in Publishing

This paper serves to examine the proposed Google Book Settlement by looking at Google, their wholesale scanning project, and the lawsuits brought against Google by authors and publishers. It also looks at current copyright law and the concept of fair use in regards to Google's scanning project and the proposed settlement. The reader will gain an understanding of the terms and conditions surrounding the proposed Google settlement and will see that there are still several areas that still need to be addressed.


Staying Alive: The Challenges Facing University Presses In The Dawn Of The Digital Age, Whitney Simmons Dec 2009

Staying Alive: The Challenges Facing University Presses In The Dawn Of The Digital Age, Whitney Simmons

Master of Science in Publishing

This master's thesis examines the pressures being placed upon university press publishers in the United States. These pressures, which include economic trouble, decrease university support, and new developments in technology, are compelling presses to explore the field of digital publishing to both help relieve the financial burden on the press and keep with the scholarship needs of the university's scholars and students. The ability of a press to transition to digital operations will depend on their ability to communicate with their university and to also collaborate with other university presses to create a shared digital infrastructure.


Corporate Influence: How The Media Merger Trend Changed The Book Publishing Industry And The Distribution Of Information, Michelle Kratz Dec 2009

Corporate Influence: How The Media Merger Trend Changed The Book Publishing Industry And The Distribution Of Information, Michelle Kratz

Master of Science in Publishing

Due to an unprecedented amount of mergers and acquisitions of companies within the media industry, the publishing business has changed dramatically throughout the last thirty years. Media companies of all types and sizes were merged into a limited amount of extremely large, diverse corporations, which held ownership over numerous media outlets (including television, film, newspapers, magazines, and book publishers).


Magazine Advertising Sales, Bridget Hill Jul 2009

Magazine Advertising Sales, Bridget Hill

Master of Science in Publishing

In my thesis I will discuss magazine advertising sales and how technology and the current economic situation are affecting them, and what this means for the state of magazines. I will also look at strategies magazines are using to continue earning revenue. I will analyze various magazines strategies, and determine which ones are successful and which ones are not. Another topic I will discuss is how different magazines are responding to the above mentioned and why certain magazines are struggling more than others.


The Way A Literary Agency Deals With Foreign Rights, Justine Tedjasukmana Jun 2009

The Way A Literary Agency Deals With Foreign Rights, Justine Tedjasukmana

Master of Science in Publishing

Literary agents have found that foreign rights sales are profitable and can amount to a significant increase in their bottom lines. This is especially true with an agency that has a reputation for selling foreign and translation rights and has connections with industry people around the globe. This thesis examines how an agency can start selling foreign rights, how to negotiate a good deal and how an agency makes sure the authors and the agency receive the profits promised to them, and how the trends in selling foreign rights have shifted over time.


The Modern Literary Agency, Emilie Jackson May 2009

The Modern Literary Agency, Emilie Jackson

Master of Science in Publishing

A look at the evolution, current state and future of literary agencies


Diversifying Book Production For The Long Tail Age, John Mcwilliams May 2009

Diversifying Book Production For The Long Tail Age, John Mcwilliams

Master of Science in Publishing

The modes of delivery for the book publishing industry are splintering. While brick-and-mortar bookstore sales still comprise the greatest share of sales nationwide, new lines of distribution are coming online quickly: Internet book sales in the past ten years have skyrocketed. Electronic book sales are also growing quickly: Amazon now has 130,000 titles available electronically, and 12 percent of those represent e-book sales. Jason Epstein’s Espresso Book Machine is already making appearances in venues around the country.
This diversification of distribution, coupled with the Internet’s capability of identifying products of special interest for readers, constitutes what Chris ...


In Defense Of Romantic Fiction, Ann Margolis May 2009

In Defense Of Romantic Fiction, Ann Margolis

Master of Science in Publishing

The focus of this defense is the publishing industry's and literary critics' treatment of the Romance genre, despite the monumental sales figures they bring in each year. Although the Romance is considered the black sheep of the industry, its revenues bring in the financial support that provides publishers the ability to pursue what is considered more worthy endeavors. The paper delves into the history of the genre, along with its themes, marketing plans, sales, and the community of Romance readers.


Selling To The Experts: Marketing Professional And Scholarly Books, Annrei M. Athy Jul 2008

Selling To The Experts: Marketing Professional And Scholarly Books, Annrei M. Athy

Master of Science in Publishing

As a result of two internships in academic and professional publishing, I noticed differences between the way those books were marketed and how trade books are marketed and sold. The differences ultimately come down to the audience that the books are targeted toward.