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Full-Text Articles in Mass Communication

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of ...


Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr Nov 2010

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world ...


Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr Oct 2010

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned ...


History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr Sep 2010

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.


Our March Toward Intolerance, Michael I. Niman Ph.D. Aug 2010

Our March Toward Intolerance, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.


We're Marching Toward Intolerance, Michael I. Niman Ph.D. Aug 2010

We're Marching Toward Intolerance, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.


Bp's Dumb Investors Demand Their Dividends, Michael I. Niman Ph.D. Jun 2010

Bp's Dumb Investors Demand Their Dividends, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.


It's Enouch To Make You Die Laughing, Michael I. Niman Ph.D. Mar 2010

It's Enouch To Make You Die Laughing, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.


The Politics Of Snow, Michael I. Niman Ph.D. Feb 2010

The Politics Of Snow, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

‘Snowpocalypse’ isn’t an act of god; it’s a combination of anti-tax southerners and a changing climate, says Michael I. Niman


You Can’T Be Nonviolent Without Violence: The Rainbow Family’S Nonkilling Nomadic Utopia And Its Survival Of Persistent State Violence, Michael I. Niman Ph.D. Dec 2009

You Can’T Be Nonviolent Without Violence: The Rainbow Family’S Nonkilling Nomadic Utopia And Its Survival Of Persistent State Violence, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

Since 1972, the Rainbow Family of Living Light, a nonhierarchical nomadic community, has been holding large temporary gatherings in remote forests around the world to pray for world peace and to create a model of a functioning utopian society. Wherever and whenever they gather, the temporary Rainbow city remains essentially unchanged, modeling what anarchist theorist Hakim Bey calls the Temporary Autonomous Zone (TAZ). Revolutions, Bey writes, seek permanent change and, in doing so, lead to violence and martyrdom. Revolutionaries aim to hold territory. The TAZ, by contrast, does not directly engage the state, but instead “liberates an area (of land ...


The Political Tsunami: Not All Death And Destruction Is Natural, Michael I. Niman Ph.D. Dec 2009

The Political Tsunami: Not All Death And Destruction Is Natural, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

Unlike many disasters that befall the Third and Fourth Worlds, the 2004 Tsunami was both large and unique enough to dominate the western press. The stories in the mainstream media, however, were rather simplistic, sticking to a feel good script of nations uniting to offer aid to the tidal wave’s unfortunate victims. Meanwhile, without much media attention, the Indonesian government used the cover of the Tsunami and the ensuing relief efforts, to intensify its war against rebels in its break-away Ache province – which suffered from the brunt of the Tsunami. Also ignored by the western mass media, was the ...


The War On Twitter, Michael I. Niman Ph.D. Oct 2009

The War On Twitter, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

Michael I. Niman tells how the Feds busted a Twitter tweeter and impounded Curious George and Buffy videos in a terror probe.


Cash For Clunkers?, Michael I. Niman Ph.D. Jul 2009

Cash For Clunkers?, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

Landfilling old gas-guzzlers for new gas-guzzlers isn’t green – it’s a subsidy for the motor industry, argues Michael I. Niman


Reboot America: Lessons From Post-Consumerist Cuba, Michael I. Niman Ph.D. Mar 2009

Reboot America: Lessons From Post-Consumerist Cuba, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.


Archetypal Energies, The Emergence Of Obama As A Practical Idealist, And Global Transformation, Carroy U. Ferguson Feb 2009

Archetypal Energies, The Emergence Of Obama As A Practical Idealist, And Global Transformation, Carroy U. Ferguson

Carroy U "Cuf" Ferguson, Ph.D.

During this time of change, AHP and kindred spirits on the edge have important roles to play. We are the keepers and nurturers of a transformative and evolutionary Vision for Consciousness and a more humane world. At issue is what I will call the “psychic politics” for global transformation, nurtured by practical idealism and the Archetypal Energies. In other writings, I have described Archetypal Energies as Higher Vibrational Energies, operating deep within our individual and collective psyches, which have their own transcendent value, purpose, quality, and “voice”, unique to the individual. We experience them as “creative urges” to move us ...


Truth And Lies, Michael I. Niman Ph.D. Jan 2009

Truth And Lies, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

It’s not a political ideology or position. Truth is the truth. It’s honesty and accuracy, says Michael I. Niman


Why They Want To Kill The Motor Industry, Michael I. Niman Ph.D. Dec 2008

Why They Want To Kill The Motor Industry, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

Mikael I. Niman tells why the Republicans will sacrifice the US auto industry in their bid to kill off the labor unions


International Terrorism:Role ,Responsibility And Operation Of Media Channles, Ratnesh Dwivedi Mr Nov 2008

International Terrorism:Role ,Responsibility And Operation Of Media Channles, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

"Terrorism" is a term that cannot be given a stable defintion. Or rather, it can, but to do so forstalls any attempt to examine the major feature of its relation to television in the contemporary world. As the central public arena for organising ways of picturing and talking about social and political life, TV plays a pivotal role in the contest between competing defintions, accounts and explanations of terrorism. Which term is used in any particular context is inextricably tied to judgemements about the legitimacy of the action in question and of the political system against which it is directed ...


The Era Of Greed Is Over, Michael I. Niman Ph.D. Nov 2008

The Era Of Greed Is Over, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

Why has socialism got such a bad rap in the US? Just check who controls the flow of information, writes Michael I. Niman


Weirdos Riot, Media Gets It Wrong, Michael I. Niman Ph.D. Jul 2008

Weirdos Riot, Media Gets It Wrong, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

Michael I. Niman is concerned by media treatment of a hippie riot that never happened


Food Fight: From Haiti To Laos, People Are Starving – But They Refuse To Do It Quietly, Michael I. Niman Ph.D. May 2008

Food Fight: From Haiti To Laos, People Are Starving – But They Refuse To Do It Quietly, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.


Finishing In The Money (An Early Look At The 2008 Presidential Election), Michael I. Niman Ph.D. Jan 2008

Finishing In The Money (An Early Look At The 2008 Presidential Election), Michael I. Niman Ph.D.

Michael I Niman Ph.D.

An early look at the 2008 presidential election "horse race."


Zeitgeist Shift: Too Little Too Late, Michael I. Niman Ph.D. Nov 2007

Zeitgeist Shift: Too Little Too Late, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.


The Voices Of Transformational Archetypal Energies: The Psychic Energy Behind Ahp's Mission, Carroy U. Ferguson Dr. Feb 2007

The Voices Of Transformational Archetypal Energies: The Psychic Energy Behind Ahp's Mission, Carroy U. Ferguson Dr.

Carroy U "Cuf" Ferguson, Ph.D.

I want to use this opportunity to expand on my previous message, which I called “Path of the Bridger,” a path nurtured by what I have called Archetypal Energies. Again, these are Higher Vibrational Energies with their own transcendent value, purpose, quality, and “voice” unique to the individual that operate deep within our psyches, at both individual and collective levels. And, we tend to experience them as “creative urges” to move us toward our highest good or optimal realities. My purpose in offering this perspective is simply to suggest to AHP members, and other kindred spirits, that there has been ...


Racism And New York’S Anti-Indian Casino Movement, Michael I. Niman Ph.D. Dec 2006

Racism And New York’S Anti-Indian Casino Movement, Michael I. Niman Ph.D.

Michael I Niman Ph.D.

No abstract provided.


Levels Of Consciousness, Archetypal Energies, And Earth Lessons: An Emerging Worldview, Carroy U. Ferguson Sep 2005

Levels Of Consciousness, Archetypal Energies, And Earth Lessons: An Emerging Worldview, Carroy U. Ferguson

Carroy U "Cuf" Ferguson, Ph.D.

Worldviews emerge from our individual and collective Levels of Consciousness at given points in time and space and from what we come to “believe” is possible or not. In my own experience, my research on Consciousness, and my study of various cultures, societies, and Consciousness literature, I have identified at least seven Levels of Consciousness, twenty-five Archetypal Energies, and various Earth Lessons, which we seem to commonly experience as human beings, in our own unique personal, societal, and global life spaces.