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Full-Text Articles in Mass Communication

Gender Representation And Occupational Portrayals In Primetime Television, Brittany Smith Aug 2016

Gender Representation And Occupational Portrayals In Primetime Television, Brittany Smith

Theses and Dissertations

This study examined gender representation and occupational portrayals on primetime television, in order to determine if gender-role stereotypes are still present throughout programming, and what progress, if any, has been made in comparison to previous studies. A content analysis was done on primetime programming airing during the fall of 2013 on ABC, CBS, NBC, Fox, and the CW, and analyzed gender, major and minor character, genre, occupation, and marital status. The findings of this study reveal that women are still underrepresented on-screen, as well as in prestigious occupations, especially when compared to their real world representation. This study also examined ...


Understanding How The Southeastern Conference Football Teams Use Twitter Through A Content Analysis, Kristin Elise Pearson May 2016

Understanding How The Southeastern Conference Football Teams Use Twitter Through A Content Analysis, Kristin Elise Pearson

Theses and Dissertations

The influence of Social media on intercollegiate athletic departments has been prominent in the past few years. With tight budgets, the departments are forced to find different means of marketing and promoting their brand – through embracing Social media platforms. Research on Social media and intercollegiate athletics is limited; therefore, it is necessary to research how the departments are utilizing Social media. With the agenda setting theory as a foundation, this study explores how the 14 SEC football teams are utilizing Twitter. A total of 3,176 tweets were collected from two constructed weeks. Overall, the findings show that the information ...


Framing Responsibility For Bullying: An Ethnographic Content Analysis, Kayla Knight May 2015

Framing Responsibility For Bullying: An Ethnographic Content Analysis, Kayla Knight

Theses and Dissertations

The purpose of the current study is to explore ways in which American print news media frame responsibility for adolescent and teen bullying. More specifically, how media portray responsibility for the underlying causes and consequences of bullying, as well as for responding to bullying, are examined. Drawing from media studies and the construction of Social problems literature, the study is guided by two broad research questions, 1) How do American news media frame responsibility for bullying? and 2) What news sources, or "claims-makers," are selected as authorities on bullying in news media articles? Articles published between 2009 and 2013 are ...


The Perception Of Athletes In Local And Neutral Media Markets, Gregory Stine Aug 2012

The Perception Of Athletes In Local And Neutral Media Markets, Gregory Stine

Theses and Dissertations

This study examined the perception of professional athletes in local and neutral media markets. The purpose of the study was to determine how people in Philadelphia and people in Arkansas feel toward the Philadelphia Eagles' Nnamdi Asomugha. It was expected that the study's participants in Philadelphia would feel more positively toward Asomugha and would be more aware of his off-the-field contributions. Additionally, it was expected that there would be a positive relationship between team identification level and both positive feelings toward Asomugha and awareness of his efforts away from the field. Finally, it was anticipated that participants near Philadelphia ...


Objectivity And Balance In Conflict Reporting: Imperatives For The Media Amid The Tensions In The South China Sea Dispute, Huong Thu Thi Vu Aug 2012

Objectivity And Balance In Conflict Reporting: Imperatives For The Media Amid The Tensions In The South China Sea Dispute, Huong Thu Thi Vu

Theses and Dissertations

This cross-cultural study explores practice of journalists during June and July of 2011, the most recent peak period of the multi-national conflict in South China Sea. It examines factors that influence journalists and news media outlets when reporting a conflict in which their country is a party, using the theory of news framing process and war journalism.


Too Big Not To Fail: United States Corporate Media And The 2008 Financial Crisis, Justin Lars Bergh May 2012

Too Big Not To Fail: United States Corporate Media And The 2008 Financial Crisis, Justin Lars Bergh

Theses and Dissertations

This thesis investigates United States newspaper coverage of the 2008 financial crisis, with a particular focus on the debate that took place in press coverage surrounding the proposed 700 billion dollar Troubled Asset Relief Program (TARP). Specifically, this study aims to understand how, when faced with a crisis that threatened hegemony, the state and economic elites, working in and through media, were able to effectively convince the subordinate classes to consent to state intervention aimed at perpetuating a financial system that has historically profited from the relative financial insecurity of the subordinate classes. In order to understand media's role ...