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Mass Communication Commons

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Articles 1 - 6 of 6

Full-Text Articles in Mass Communication

Educational Engagement: College Radio, Digital Media, And Organizational Change, Kyle Joseph Miller Aug 2017

Educational Engagement: College Radio, Digital Media, And Organizational Change, Kyle Joseph Miller

Theses and Dissertations

The media are experiencing a digital revolution. Substantial research has been conducted on digital technologies as they change television, print, and commercial radio. However, very little is known about the current digital adaptation in college radio. From increased online consumption, to podcasts and social media, college radio is also embracing digital technologies.

Educational engagement is important in college radio. Alternative and academic structures are being significantly influenced today through digital transformation. The college radio system has faced a number of funding and administrative tensions between stations and their universities. As these tensions continue to affect the growth and development of ...


Modern Family And Family Guy: Representation And Relevancy Among Twitter Fans, James Carviou May 2017

Modern Family And Family Guy: Representation And Relevancy Among Twitter Fans, James Carviou

Theses and Dissertations

From a critical perspective, this study interrogates issues of representation and relevance among Twitter fans. Sitcoms are a satirical reflection of everyday life. Studying audience response on Twitter can offer insight into the connection between a television show as a text and its responding fans. There has been a variation in engagement when it comes to television viewership. Some viewers are no longer passively watching their favorite shows. They are engaged on social media offering comments and questioning what they see and hear. This comes at a time when television has evolved with a renaissance of programming and technology, but ...


Authentic Relationship Management To Heighten Control Mutuality In Social Media, Diana Catherine Sisson Jan 2015

Authentic Relationship Management To Heighten Control Mutuality In Social Media, Diana Catherine Sisson

Theses and Dissertations

Drawing on literature from public relations, marketing, interpersonal communication, and organizational communication, this dissertation focused on the effects of authenticity on relationship management outcomes in nonprofit organizations’ social media efforts. There is significant need for relationship management rooted in authenticity with the rise in inauthentic communication online. This dissertation aims to contribute to relationship management theory by highlighting the role of control mutuality in analyses of authenticity in organization-public relationships in social media for nonprofit organizations like local animal welfare organizations. This dissertation proposes that control mutuality is an ethical outcome of authentic relationship management. This dissertation also proposes that ...


Social Media In The Church, Derick Ray Mckinney Dec 2014

Social Media In The Church, Derick Ray Mckinney

Theses and Dissertations

This thesis project examines the effectiveness of social media in the church. Sites like Facebook, Twitter, Instagram, and YouTube have the potential to shape the way the world communicates. Many churches have even begun utilizing social media in their ministry efforts. They publicize, pray, encourage, and promote events, all using social media. This paper argues that Bible believing churches can effectively use social media to communicate to their members by announcing upcoming events, sharing audience specific information, and knowing the best time to post on these sites. This project shows a social media strategy implemented into New Heights Church in ...


Marketing Post-Feminism Through Social Media: Fan Identification And Fashion On Pretty Little Liars, Anna Donatelle Aug 2014

Marketing Post-Feminism Through Social Media: Fan Identification And Fashion On Pretty Little Liars, Anna Donatelle

Theses and Dissertations

Television shows targeted to a young, female audience often depict post-feminist themes such as self-sexualization, self-branding, consumerism, female empowerment through the body, and the "good" girl. This thesis focuses on the ABC Family hit series Pretty Little Liars as an example of the ways in which television shows promote these post-feminist ideologies. I argue that as the network has branded itself as the place for millennial programming; it has used digital platforms to make Pretty Little Liars a one-stop-shop for young women to learn about beauty and femininity. Relatedly, this project analyzes the ways in which young women construct their ...


Understanding Wisconsin Legislators' Use Of Social Media, Christian T. Moran Dec 2013

Understanding Wisconsin Legislators' Use Of Social Media, Christian T. Moran

Theses and Dissertations

This thesis used quantitative and qualitative methods to examine the use of social media by legislative offices of the Wisconsin State Assembly. A survey of legislators and their staff documented the extent to which each office uses Facebook or Twitter. In addition, multivariate analysis of the survey data provided an understanding of which kinds of legislators are more likely to use Facebook or Twitter. There were three important findings. First, most Wisconsin legislators whose offices use Facebook or Twitter do not seem to be doing so to reach the news media. Second, overall, the characteristics of a Wisconsin legislator are ...