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Full-Text Articles in Mass Communication

"Be A Sturdy Oak:" The Art Of Manliness And Rebranding Masculinity In 21st Century America, Leslie J. Peckham May 2015

"Be A Sturdy Oak:" The Art Of Manliness And Rebranding Masculinity In 21st Century America, Leslie J. Peckham

Theses and Dissertations

This thesis presents the ways the blog, The Art of Manliness, negotiates a rebranding of masculinity through nostalgia-based marketing initiatives and individualistic language and perspectives. This blog, dedicated to the self-improvement of the modern man, relies on “intentionality” and makes room for both traditional forms of masculine consumption and progressive masculine domesticity. The thesis begins by illustrating the ways marketing initiatives have had a hand in creating masculinity and the ways society has adopted or rejected these representations. It goes on to discuss how a contemporary blog on masculinity, The Art of Manliness, has incorporated some of these marketing techniques ...


When Breast Cancer Is All About The Boobs: Postfeminist Culture's Influence On Breast Cancer Awareness Campaigning, Robin Frances Turnblom Aug 2014

When Breast Cancer Is All About The Boobs: Postfeminist Culture's Influence On Breast Cancer Awareness Campaigning, Robin Frances Turnblom

Theses and Dissertations

This project analyzes the relationship between breast cancer culture and postfeminist culture, looking at materials from both American and international breast cancer activist groups. Postfeminist culture has an influence on breast cancer culture in several ways, through a neoliberal focus on consumption as a form of activism, continual self-monitoring for beauty and health, a "girling" of women, and the sexual subjectification of women. This project focuses on four main breast cancer activism groups and includes a textual analysis of the groups' awareness and education materials. Included in the textual analysis are responses from popular press and blog sites, which have ...


Growing Up Latinita: Latina Girls, Online 'Zine Production, And Identity Formation, Marilda Janet Oviedo May 2013

Growing Up Latinita: Latina Girls, Online 'Zine Production, And Identity Formation, Marilda Janet Oviedo

Theses and Dissertations

The purpose of this dissertation was to examine the ways in which the media products of the non-profit organization Latinitas revealed ideologies and discourses about identity. The organization purports to empower Latina youth via media education. The media products include two online magazines that feature content for and by the members of the organization. The media products also include a Web site where members of the organization can post and update individual blogs and videos. While not the focus of this dissertation, it is important to note that the organization also hosts various after-school programs and workshops that teach its ...