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Theses and Dissertations

Brand

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Full-Text Articles in Mass Communication

All Kids Out Of The Pool!: Brand Identity, Television Animations, And Adult Audience Of Cartoon Network's Adult Swim, Hye Jin Lee May 2013

All Kids Out Of The Pool!: Brand Identity, Television Animations, And Adult Audience Of Cartoon Network's Adult Swim, Hye Jin Lee

Theses and Dissertations

This dissertation examines Adult Swim, Cartoon Network's late-night programming block, which has developed into one of the most popular entertainment brands for adults. Expressing and shaping adult sensibilities of the time Adult Swim has been able to become the most popular cable network for (male) adults 18 to 34 years old. Launched in 2001, Adult Swim emerged at a moment in the U.S. when technological developments were changing the television landscape and the meaning of adulthood was fervently being discussed in the media as assumptions and realities of adult life continued to be in conflict. The goal of ...


The Relationship Of Women's Magazines And Their Websites: A Comparative Analysis Of Print And Web Content, Allison Walker Ruff Aug 2012

The Relationship Of Women's Magazines And Their Websites: A Comparative Analysis Of Print And Web Content, Allison Walker Ruff

Theses and Dissertations

With the digital expansion of magazines, it is essential to determine how a magazine's online and digital content compares to its print content. The editorial strategy for print content versus Web content could make a difference in consumers' brand attachment and loyalty to a magazine. Magazines must have a dynamic online strategy that offers a different experience than printed material in order to gain new relationships and strengthen those relationships people already have with the brand. A comparative analysis of the print content versus the online website content of four separate women's publications can help determine if each ...