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Full-Text Articles in Mass Communication

Elections Matter: The Politics Of Prosecuting Deceptive Advertising In Wisconsin, Courtney Vander Veen Mich Dec 2016

Elections Matter: The Politics Of Prosecuting Deceptive Advertising In Wisconsin, Courtney Vander Veen Mich

Theses and Dissertations

This study examines the causal relationship between ideology and regulation. Specifically,

this study looks at the relationship between Wisconsin elected officials and their political party in relation to the level of enforcement of the Wisconsin deceptive advertising statute. The study analyzed 79 Wisconsin cases prosecuted for deceptive advertising from 2003 through 2014. The 79 cases occurred over the span of three different governor and attorney general four-year periods.These cases were analyzed for outcomes and the number of cases prosecuted during each of the three four-year periods present in Wisconsin. Fifty-six of the 79 cases were analyzed further for the ...


Farm Aid: A Case Study Of A Charity Rock Organization, Andrew Palen Dec 2016

Farm Aid: A Case Study Of A Charity Rock Organization, Andrew Palen

Theses and Dissertations

This study examines the impact that the non-profit organization Farm Aid has had on the farming industry, policy, and the concert realm known as charity rock. This study also examines how the organization has maintained its longevity. By conducting an evaluation on Farm Aid and its history, the organization’s messaging and means to communicate, a detailed analysis of the past media coverage on Farm Aid from 1985-2010, and a phone interview with Executive Director Carolyn Mugar, I have determined that Farm Aid’s impact is complex and not clear. Farm Aid, while very active in the political sphere, including ...


Gay Liberation Is One Thing, But Nobody Likes A Dyke: Emerging Frames In Queer Radio, Ryan Charles Sugden Dec 2016

Gay Liberation Is One Thing, But Nobody Likes A Dyke: Emerging Frames In Queer Radio, Ryan Charles Sugden

Theses and Dissertations

This thesis examines how a social movement uses the media to progress in society. I conduct a framing analysis on the queer community’s use of radio during two time periods: 1970s queer radio program Gay Perspective and a 2015-2016 program, Queery. I examine the show through three emerging frames: Cultured, Diversity, and Assimilation. The thesis studies how segments of the LGBTQIA+ community framed the discussion of gay rights in the 1970s and how those frames have (and haven’t) changed in 2016. Gay Perspective focused much of its energy on trying to demonstrate the need for rights and attempts ...


A Content Analysis Of Advertising On Children’S Television Networks, Demarius Davis Dec 2016

A Content Analysis Of Advertising On Children’S Television Networks, Demarius Davis

Theses and Dissertations

This content analysis study on licensed characters in advertising collected data in summer 2015 from three children’s cable networks: Cartoon Network, Disney Channel and Nickelodeon. Using Social cognitive theory and based on past research (Barcus, 1975; Atkin, 1976; Calcott & Lee, 1994; Stitt & Kunkel, 2008; LoDolce et al., 2013; Castonguay et al., 2013), the study examined whether the use of licensed characters and emotional appeals varied in advertising for healthy or unhealthy foods, mass media genre and the character’s gender. The study found licensed characters are more likely to be used to promote unhealthy foods, originate from movies and reinforce gender stereotypes.


The Feminist Voice In Mainstream News Discourse, Rachel Kinnard Aug 2016

The Feminist Voice In Mainstream News Discourse, Rachel Kinnard

Theses and Dissertations

This thesis analyzes the work of six self-identified feminist women who wrote opinion pieces for mainstream news and cultures sites in 2014. The internet and the widening public sphere has opened up new spaces for feminist writing that has allowed this writing to be published and read on a large and easily accessible platform. This group of women is an example of a broader generational development born out of third wave feminism, postfeminism, and the rise of online platforms for political commentary. By introducing traditionally private matters into the public sphere, their columns challenge dominant cultural discourse about political issues ...


Sound And Vision: Marketing Recorded Music In The Age Of Radio, Daniel Martin Murphy Aug 2016

Sound And Vision: Marketing Recorded Music In The Age Of Radio, Daniel Martin Murphy

Theses and Dissertations

In the early 1930s, the popularity of radio and the economic austerity of the Great Depression threatened to make the phonograph record obsolete. However, by the time the United States entered World War II in 1941, records were returning to popularity. This return coincided with the first instances of the appearance of unique cover artwork on record albums. This thesis explores the cultural and industrial factors that converged in the late 1930s to make album artwork viable in ways that it would not have been earlier. This thesis also investigates how RCA Victor and Columbia, two record companies that had ...


Gender Representation And Occupational Portrayals In Primetime Television, Brittany Smith Aug 2016

Gender Representation And Occupational Portrayals In Primetime Television, Brittany Smith

Theses and Dissertations

This study examined gender representation and occupational portrayals on primetime television, in order to determine if gender-role stereotypes are still present throughout programming, and what progress, if any, has been made in comparison to previous studies. A content analysis was done on primetime programming airing during the fall of 2013 on ABC, CBS, NBC, Fox, and the CW, and analyzed gender, major and minor character, genre, occupation, and marital status. The findings of this study reveal that women are still underrepresented on-screen, as well as in prestigious occupations, especially when compared to their real world representation. This study also examined ...


Growing Food Equity: A Participant Observation Exploring The Role Of Communication In A Nonprofit Organization’S Work To Improve Food Access In Urban Areas, Samantha Jane Kaufman Aug 2016

Growing Food Equity: A Participant Observation Exploring The Role Of Communication In A Nonprofit Organization’S Work To Improve Food Access In Urban Areas, Samantha Jane Kaufman

Theses and Dissertations

This thesis explores the concept of food equity and a nonprofit organization in Milwaukee, Victory Garden Initiative, that is working towards food equity by increasing food access in the city. The work explores issues of inadequate food access, urban development, and other nonprofit organizations working towards food equity. Through participant observation and interviews with VGI, the researcher found that a small nonprofit organization like Victory Garden Initiative is still bound by time, financial, and staffing constraints. In order for nonprofit organizations to market and run effective programming, they need to be efficient with limited resources, take advantage of any research ...


A Dual-Process Approach To Stigma Reduction Using Online, User-Generated Narratives In Social Media Messages, Stephanie Anne Miles Jul 2016

A Dual-Process Approach To Stigma Reduction Using Online, User-Generated Narratives In Social Media Messages, Stephanie Anne Miles

Theses and Dissertations

Mental illness is a widespread public health concern. Stigma is a known barrier to recovery, and individuals often avoid seeking treatment because of it. The purpose of my research was to understand how individuals process peer-created, mental illness messages on social media, and to what extent these messages reduce stigma. I conducted two experiments based on the Elaboration Likelihood Model (ELM) to examine attitudes related to negative beliefs about mental illness and preferred social distance from mentally ill individuals.

Argument quality and amount of elaboration influenced empathetic responses to a message. Empathy was directly associated with a decrease in stigmatized ...


Love And Marriage And Local Tv News: An Analysis Of News Coverage Of Same-Sex Marriage During Elections Since Legalization In Iowa, Shawn Paul Harmsen Jul 2016

Love And Marriage And Local Tv News: An Analysis Of News Coverage Of Same-Sex Marriage During Elections Since Legalization In Iowa, Shawn Paul Harmsen

Theses and Dissertations

This research looks at how local television news framed the efforts in Iowa in 2010 and 2012 to unseat Iowa Supreme Court Justices whose 2009 ruling in the case Varnum v. Brien made Iowa the third state in the nation to legalize same-sex marriage. By looking at relevant news packages and interviewing journalists, news directors, and spokespersons, I traced the way the traditionally ignored judicial retention votes became a top political story, and how particular frames entered the news. I found that despite a well-meaning intention to cover the story in a professionally acceptable fashion, these same news values and ...


Measuring Strategic Communications, Jeffrey A. Ranta Jun 2016

Measuring Strategic Communications, Jeffrey A. Ranta

Theses and Dissertations

The convergence and integration of communication disciplines is a daunting challenge for educators. Traditional distinctions of advertising, public relations, and integrated communication are becoming blurred by the growth of social media and other new media channels. The advent of strategic communications is a newer iteration of this coalescence of technology, analytics, and practice.

Silos of branding, issues management, media relations, image management, research, and many other communications (applied and specialty) as well as skills and traits are being combined in favor of a more comprehensive, strategic communications approach. The multi-platform, multi-disciplinary communicator is becoming the expected product of undergraduate programs ...


Understanding How The Southeastern Conference Football Teams Use Twitter Through A Content Analysis, Kristin Elise Pearson May 2016

Understanding How The Southeastern Conference Football Teams Use Twitter Through A Content Analysis, Kristin Elise Pearson

Theses and Dissertations

The influence of Social media on intercollegiate athletic departments has been prominent in the past few years. With tight budgets, the departments are forced to find different means of marketing and promoting their brand – through embracing Social media platforms. Research on Social media and intercollegiate athletics is limited; therefore, it is necessary to research how the departments are utilizing Social media. With the agenda setting theory as a foundation, this study explores how the 14 SEC football teams are utilizing Twitter. A total of 3,176 tweets were collected from two constructed weeks. Overall, the findings show that the information ...


Talking About Health And Health-Related Issues: An Inquiry Into The Social Media Use Of Chinese Celebrity Physicians And Their Fans, Li Chen May 2016

Talking About Health And Health-Related Issues: An Inquiry Into The Social Media Use Of Chinese Celebrity Physicians And Their Fans, Li Chen

Theses and Dissertations

Since the beginning of the 21st century, the doctor-patient relationship in China has become increasingly confusing to observers. On the one hand, insiders of the medical discipline believed that the doctor-patient relationship could not even be worse. On the other hand, Chinese health care professionals appeared to be much more popular than they used to be. On the leading social media site, Weibo, many health care professionals managed to transform themselves into celebrities by producing content and interacting with ordinary social media users. These grassroots celebrity physicians have obtained tens of thousands, and even millions, of social media fans on ...


Beauty Work : A Case Study Of Digital Video Production And Postfeminist Practices On Youtube's Icon Network, Andrea M. Weare May 2016

Beauty Work : A Case Study Of Digital Video Production And Postfeminist Practices On Youtube's Icon Network, Andrea M. Weare

Theses and Dissertations

This dissertation study explored women's labor in the beauty industries of the YouTube vlogosphere, specifically beauty video production on the ICON network, the beauty and lifestyle channel of YouTube entrepreneur Michelle Phan. Via a case study of ICON's YouTube creators and their video production, this dissertation explored female digital labor by interrogating gender, ethnicity, bodies, and power to address two interconnected elements situated particularly in the YouTube vlogosphere: beauty and entrepreneurship. The study's key research questions asked: In the transnational world of digital employment, what are the material and ideological complexities of beauty YouTubers' experiences? And how ...


Shifting Signifier On The Sidelines : Memory And Boundary Work In The Construction Of Joe Paterno, David Asa Schwartz May 2016

Shifting Signifier On The Sidelines : Memory And Boundary Work In The Construction Of Joe Paterno, David Asa Schwartz

Theses and Dissertations

Using myth, media memory, and boundary work as the theoretical underpinnings, this research aims to understand how journalists manipulated meanings assigned to a single subject over a long period of time. The research explores how journalists shaped and reshaped former Penn State University football coach Joe Paterno, and how journalists imprinted evolving cultural values on Paterno. As “what matters” within a culture shifts, the journalistic narrative of authority figures and heroes shifts along with it to reflect new or emerging cultural values.

The research also examined what happens to a profession when it faces severe structural unrest. In this case ...


Toward A Situational Technology Acceptance Model: Combining The Situational Theory Of Problem Solving And Technology Acceptance Model To Promote Mobile Donations For Nonprofit Organizations, Yue Zheng Jan 2016

Toward A Situational Technology Acceptance Model: Combining The Situational Theory Of Problem Solving And Technology Acceptance Model To Promote Mobile Donations For Nonprofit Organizations, Yue Zheng

Theses and Dissertations

Using a nationwide survey of 994 respondents in February 2016, this study combines the situational theory of problem solving and technology acceptance model to refine the conceptual understandings of people’s motivations to make a mobile donation benefiting health-related nonprofit organizations. Findings provide empirical support for the combined model and an emerging situational technology acceptance model. Mobile phone users’ intentions to make a mobile donation are mostly influenced by their attitudes toward using technology and subjective norms. Practical implications are also discussed for nonprofit practitioners to better segment publics, design strategic messages, and disseminate communication campaigns to improve future fundraising.