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Mass Communication Commons

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Theses and Dissertations

Gender, Race, Sexuality, and Ethnicity in Communication

Communication and the arts

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Full-Text Articles in Mass Communication

Gender Representation And Occupational Portrayals In Primetime Television, Brittany Smith Aug 2016

Gender Representation And Occupational Portrayals In Primetime Television, Brittany Smith

Theses and Dissertations

This study examined gender representation and occupational portrayals on primetime television, in order to determine if gender-role stereotypes are still present throughout programming, and what progress, if any, has been made in comparison to previous studies. A content analysis was done on primetime programming airing during the fall of 2013 on ABC, CBS, NBC, Fox, and the CW, and analyzed gender, major and minor character, genre, occupation, and marital status. The findings of this study reveal that women are still underrepresented on-screen, as well as in prestigious occupations, especially when compared to their real world representation. This study also examined ...