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Articles 1 - 3 of 3

Full-Text Articles in Mass Communication

Painting The Leaky Pipeline Pink: Girl Branded Media And The Promotion Of Stem, Juniper Patel May 2019

Painting The Leaky Pipeline Pink: Girl Branded Media And The Promotion Of Stem, Juniper Patel

Theses and Dissertations

This thesis provides a critical feminist analysis of girl branded media depictions of girls in STEM. Through close textual analysis of three case studies—Disney Fairies films, Barbie: Dreamhouse Adventures, and My Little Pony: Equestria Girls media—I found that such STEM promotion tends to emphasize traditional gender roles and neoliberal market values. Disney Fairies films promote traditional gender roles via portrayals of play STEM, white hegemony, and western beauty standards. Additionally, these films promote the neoliberal ideal of industrialization as consequence free. Dreamhouse Adventures depicts STEM in relation to traditional gender norms such as caretaking, heteronormativity, and girl culture ...


Socially Constructing Marijuana Policy And Target Populations In The News Media, Jonathan Taylor Langner May 2019

Socially Constructing Marijuana Policy And Target Populations In The News Media, Jonathan Taylor Langner

Theses and Dissertations

This research focuses on different aspects of the co-construction African Americans and marijuana in the news. First, the historical background of modern drug laws, including marijuana prohibition, and how this was dependent on racialized fears in the wake of the abolition of slavery. Next, the prevalence and variety of marijuana constructions in a national newspaper, with careful attention paid to associations with racial identifiers. Finally, how African American athletes and marijuana are co-constructed in an exemplary article.

Chapter 2 describes how racial fears relate to the social construction of disadvantaged population in the media. We first describe the current situation ...


Gender Representation And Occupational Portrayals In Primetime Television, Brittany Smith Aug 2016

Gender Representation And Occupational Portrayals In Primetime Television, Brittany Smith

Theses and Dissertations

This study examined gender representation and occupational portrayals on primetime television, in order to determine if gender-role stereotypes are still present throughout programming, and what progress, if any, has been made in comparison to previous studies. A content analysis was done on primetime programming airing during the fall of 2013 on ABC, CBS, NBC, Fox, and the CW, and analyzed gender, major and minor character, genre, occupation, and marital status. The findings of this study reveal that women are still underrepresented on-screen, as well as in prestigious occupations, especially when compared to their real world representation. This study also examined ...