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Theses and Dissertations

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Full-Text Articles in Mass Communication

Political Speech On Twitter: A Sentiment Analysis Of Tweets And News Coverage Of Local Gun Policy, Mohamed Lemine M'Bareck May 2019

Political Speech On Twitter: A Sentiment Analysis Of Tweets And News Coverage Of Local Gun Policy, Mohamed Lemine M'Bareck

Theses and Dissertations

While the gun debate has been one of America’s most politically contentious issues, Twitter has become, in recent years a popular venue for politicians to carry out the debate. The present thesis is aimed at better understanding of political speech on Twitter, as well as the ways in which political frames and sentiment on Twitter differ from those of news media coverage regarding gun policy in the state of Arkansas.

The study uses framing theory, which assumes that both news media and individuals use frames to construct perceptions and narratives about issues. Adopting an automated content analysis as a ...


Painting The Leaky Pipeline Pink: Girl Branded Media And The Promotion Of Stem, Juniper Patel May 2019

Painting The Leaky Pipeline Pink: Girl Branded Media And The Promotion Of Stem, Juniper Patel

Theses and Dissertations

This thesis provides a critical feminist analysis of girl branded media depictions of girls in STEM. Through close textual analysis of three case studies—Disney Fairies films, Barbie: Dreamhouse Adventures, and My Little Pony: Equestria Girls media—I found that such STEM promotion tends to emphasize traditional gender roles and neoliberal market values. Disney Fairies films promote traditional gender roles via portrayals of play STEM, white hegemony, and western beauty standards. Additionally, these films promote the neoliberal ideal of industrialization as consequence free. Dreamhouse Adventures depicts STEM in relation to traditional gender norms such as caretaking, heteronormativity, and girl culture ...


Socially Constructing Marijuana Policy And Target Populations In The News Media, Jonathan Taylor Langner May 2019

Socially Constructing Marijuana Policy And Target Populations In The News Media, Jonathan Taylor Langner

Theses and Dissertations

This research focuses on different aspects of the co-construction African Americans and marijuana in the news. First, the historical background of modern drug laws, including marijuana prohibition, and how this was dependent on racialized fears in the wake of the abolition of slavery. Next, the prevalence and variety of marijuana constructions in a national newspaper, with careful attention paid to associations with racial identifiers. Finally, how African American athletes and marijuana are co-constructed in an exemplary article.

Chapter 2 describes how racial fears relate to the social construction of disadvantaged population in the media. We first describe the current situation ...


Effectiveness Of A Brand’S Paid, Owned, And Earned Media In A Social Media Environment, Anan Wan Apr 2019

Effectiveness Of A Brand’S Paid, Owned, And Earned Media In A Social Media Environment, Anan Wan

Theses and Dissertations

This dissertation explored how a brand’s paid, owned, and earned media (POEM) influence and engage its audience in the social media environment where consumer engagement is stressed. This dissertation used an online experiment (N = 250) to explore the effectiveness of applying earned media within an advertising context, The findings indicated that positive earned media was more effective on people’s consumer engagement intention and download intention than paid media, but it did not work on perceived credibility of the post or product attitude. Positive earned media was found to be less credible than owned media. Among all the five ...


“Philosophical Treatises On Life And Death”:Newspaper Coverage Of A Controversial Brain Death Case, Khadija Ejaz Apr 2019

“Philosophical Treatises On Life And Death”:Newspaper Coverage Of A Controversial Brain Death Case, Khadija Ejaz

Theses and Dissertations

The central concern of this multi-method research project was to investigate newspaper coverage of the controversial brain death case of Jahi McMath. This represents the first study of sense-making of the case in the news media, positioning it at the intersection of science communication and critical qualitative inquiry. First, framing theory was used to guide a textual analysis of 81 newspaper articles from high-circulation newspapers in California. This revealed four frames that first created uncertainty about brain death, thereby permitting two competing frames of Jahi being alive and also being dead to co-exist before merging into a frame that further ...


The Games Behind The Scenes: Newspaper Framing Of Female African American Olympic Athletes, Martin Reece Funderburk Apr 2019

The Games Behind The Scenes: Newspaper Framing Of Female African American Olympic Athletes, Martin Reece Funderburk

Theses and Dissertations

Competing in and representing their country in the Olympic games is considered one of the greatest achievements for an athlete. From heroes such as Michael Jordan and the “Dream Team,” to Michael Phelps setting world record after record in the pool, Olympians are remembered as legends to those watching at home. How their amazing achievements at these Olympic games have been framed by the media though is another story. Newspapers have facilitated a platform for a qualitative content analysis on the framing of three female African American Olympic gold medalists that showed statistical significance in terms of the amount of ...


“Because He Is Different”: Shifts In Discourse And The Increasing Presence Of Autism In Fictional Television, Sierra Wolff Dec 2018

“Because He Is Different”: Shifts In Discourse And The Increasing Presence Of Autism In Fictional Television, Sierra Wolff

Theses and Dissertations

Characters with an autism spectrum disorder are not new to media, television in particular. What has recently changed is the willingness to put a label on a character who is on the spectrum. This thesis looks at 21 characters in television from 2007 to 2017 who are labeled or are generally perceived to be autistic. I categorize these character representations by genre and find that representations of autism vary according to the characteristics of each genre. I also focus in more depth two series, ABC’s The Good Doctor and Netflix’s Atypical, which both premiered in 2017 with lead ...


How S. C. Daily Newspapers Framed The Removal Of The Confederate Flag From The State House Grounds In 2015 Through Letters To The Editor And Editorials, Thomas Craig Anderson Oct 2018

How S. C. Daily Newspapers Framed The Removal Of The Confederate Flag From The State House Grounds In 2015 Through Letters To The Editor And Editorials, Thomas Craig Anderson

Theses and Dissertations

The removal of the Confederate flag from the State House grounds in Columbia, South Carolina during the summer of 2015 was an action that had been discussed previously in the state since the flag went up over the State House in 1961. While the state legislature acted swiftly to have the flag removed after Gov. Nikki Haley’s announcement on June 22, the two and a half weeks between her announcement and removal on July 10 was filled with opinions from citizens all across the state and in areas of the United States where Confederate monuments and memorials still have ...


The Value Of Internships In Radio Broadcasting, Anthony Mandella Aug 2018

The Value Of Internships In Radio Broadcasting, Anthony Mandella

Theses and Dissertations

The objective of this thesis was to investigate a generally understudied area in media professions – radio broadcasting internships. A survey, which included both close-ended and open-ended questions, was used to measure how internships were valued in radio broadcasting. The survey was distributed to radio station employees and select interns at a six-station conglomerate in the midwestern United States. Results showed that participants generally believed their internship experiences were more valuable than their classroom education. Additionally, participants developed unique skills at their internships which they claimed were not provided by their education. Participants also believed interns should receive financial compensation for ...


Drama, Low Wages, Fugitives, And Eviction: A Qualitative Analysis Of The American Underclass As Presented In Books And Trash Tv, Derrick Johns Jr. Aug 2018

Drama, Low Wages, Fugitives, And Eviction: A Qualitative Analysis Of The American Underclass As Presented In Books And Trash Tv, Derrick Johns Jr.

Theses and Dissertations

Maury is a trash-talk television show that has presented American viewers with depictions of deceit, denials of paternity and portrayals of poverty since 1991. This thesis aims to qualitatively analyze Maury’s trashy televised depictions of the American underclass, and understand the differences between depictions of the American underclass based on immersive investigation and the way that Maury depicts the American underclass on a daytime trash-televised format.


A Place To Stand: Community Media Centers, James Joseph Knightwright Jun 2018

A Place To Stand: Community Media Centers, James Joseph Knightwright

Theses and Dissertations

With the experience of 30+ years in community media, I envision providing a resource for scholars as well as community media practitioners and stakeholders. I am investigating the processes of training at community media centers (CMC) to determine potential impacts and effects. Functioning as a participant observer, I will prepare a documentary film focusing on the practices and processes utilized by CMCs to serve their communities.

Concentrating on Columbia Access Television (CAT TV), Columbia, Missouri and the Sun Prairie Media Center (SPMC), Sun Prairie, Wisconsin, I plan to visit each location to interview station staff, volunteers, and community members. These ...


Where’S The Fair Use? Participatory Culture, Creativity, And Copyright On Youtube, Joseph Daniel Barden May 2018

Where’S The Fair Use? Participatory Culture, Creativity, And Copyright On Youtube, Joseph Daniel Barden

Theses and Dissertations

This thesis examines how citizens used YouTube to air concerns about copyright law and its influence on content creation. It studies the “Where’s the Fair Use?” (#WTFU) movement that was formed in February 2016 and used YouTube videos to oppose the site’s copyright systems. Using textual and discourse analysis, this thesis examines seven different videos and their respective comment sections. It analyzes how video is used to express dissent, it analyzes the movement’s discourse about fair use, and it examines how YouTube’s copyright systems influence participation. Among the findings, this thesis argues that videos are framed ...


Communication Technology, Capabilities And Livelihoods: The Role Of Mobile Money In Facilitating Financial Inclusion And Development In Rural Kenya, David Kiplagat Tuwei May 2018

Communication Technology, Capabilities And Livelihoods: The Role Of Mobile Money In Facilitating Financial Inclusion And Development In Rural Kenya, David Kiplagat Tuwei

Theses and Dissertations

In urban and rural Kenya, mobile money, the use of the mobile telephone for banking has become a part of everyday life. People use mobile money to accomplish a variety of functions such as transfer money, save, and pay bills, among other uses. At the national level, the government considers mobile money important for individual and national development. Safaricom’s M-Pesa, the most popular mobile money application has received praise for enabling people in the rural areas to access financial services. This research examines the role of mobile money in the everyday lives of people in rural Kenya, especially ordinary ...


Applause, Laughter, Chants, And Cheers: An Analysis Of The Rhetorical Skill Of The “Great Communicator”, Reagan Gresham Dye May 2018

Applause, Laughter, Chants, And Cheers: An Analysis Of The Rhetorical Skill Of The “Great Communicator”, Reagan Gresham Dye

Theses and Dissertations

This study takes a content analytic approach to analyze the use of rhetorical devices in televised Republican National Convention (RNC) addresses by former U.S. President Ronald Reagan. By measuring rhetorical strategies and their relationship with the type, strength, synchrony, and duration of audience responses during the 1976, 1980, 1984, and 1992 RNCs, this study finds that Reagan had the ability to control speech factors to his advantage to promote positive audience response. This study finds that Reagan was adept at utilizing humor, external attacks, and advocating for his policy agenda in a way that elicited positive audience responses such ...


A Focus On The Us Narrative: Does The New York Times Portrayal Of Women Living With Hiv And Aids In Southern Africa Perpetuate Hiv/Aids Stigma?, Boitshepo Monte Balozwi May 2018

A Focus On The Us Narrative: Does The New York Times Portrayal Of Women Living With Hiv And Aids In Southern Africa Perpetuate Hiv/Aids Stigma?, Boitshepo Monte Balozwi

Theses and Dissertations

The aim of the study was to determine the dominant and recurring frames influencing the narrative and media portrayal of women living with HIV and AIDS in Southern Africa, a region characterized by a low socio-economic status and the highest HIV and AIDS infection rates globally. The study analyzed 238 stories published in The New York Times from 1985 to 2017. Findings of the study show that news reports frequently associate sex workers and pregnant women to coverage on HIV and AIDS therefore stigmatizing them as vectors of the disease. The newspaper stories provided adequate socioeconomic context resulting in African ...


In Media Res, Christopher Andrew Sisk Jan 2018

In Media Res, Christopher Andrew Sisk

Theses and Dissertations

We are inundated by a constant feed of media that responds and adapts in real time to the impulses of our psyches and the dimensions of our devices. Beneath the surface, this stream of information is directed by hidden, automated controls and steered by political agendas. The transmission of information has evolved into a spiral of entropy, and the boundaries between author, content, platform, and receiver have blurred. This reductive space of responsive media is a catalyst for immense political and cultural change, causing us to question our notions of authority, truth, and reality.


Consuming Digital Debris In The Plasticene, Stephen R. Parks Jan 2018

Consuming Digital Debris In The Plasticene, Stephen R. Parks

Theses and Dissertations

Claims of customization and control by socio-technical industries are altering the role of consumer and producer. These narratives are often misleading attempts to engage consumers with new forms of technology. By addressing capitalist intent, material, and the reproduction limits of 3-D printed objects’, I observe the aspirational promise of becoming a producer of my own belongings through new networks of production. I am interested in gaining a better understanding of the data consumed that perpetuates hyper-consumptive tendencies for new technological apparatuses. My role as a designer focuses on the resolution of not only the surface of the object through 3-D ...


Creating An Online Social Movement In Socially Conservative Societies: A Case Study Of Manshoor Blog Using Frame Alignment Process, Noura Abdullah Al-Duaijani Jan 2018

Creating An Online Social Movement In Socially Conservative Societies: A Case Study Of Manshoor Blog Using Frame Alignment Process, Noura Abdullah Al-Duaijani

Theses and Dissertations

In the last decade, the Arab region has witnessed many political and social changes. Parts of these changes were initiated by millennials seeking social change to elevate the quality of life in their country and themselves. In one particular country, Kuwait, youth have pursued social change by advocating a freer lifestyle and regime change in government and institutions. Manshoor, an Arab language blog launched in November 2016 by two Kuwaiti liberals, Jassim Qamis and Ali Al-Nessif, stimulates an open conversation on a wide range of issues, including controversial ideas in the region such as scrutinizing some practices and beliefs of ...


Domestic Extension Of Public Diplomacy: Media Competition For Credibility, Dependency And Activation Of Publics, Yicheng Zhu Jan 2018

Domestic Extension Of Public Diplomacy: Media Competition For Credibility, Dependency And Activation Of Publics, Yicheng Zhu

Theses and Dissertations

This dissertation connects theories of political communication, public relations and international relations to conceptualize a new model of public diplomacy, where boundaries between distinct types of actors are drawn. It proposes an ecological model and a competition model of public diplomacy. Based on these conceptual models, it empirically supports the academic rationalization of governmental interference in foreign media effects among its domestic citizens: Using a quota sample of 560 survey respondent from mainland China, the empirical part of the dissertation illustrated: 1. Governmental control on foreign media accessibility has significant effects on perceived media credibility and thus dependency on it ...


Fatal Force: A Conversation With Journalists Who Cover Deadly, Highly-Publicized Police Shootings, Denetra Walker Jan 2018

Fatal Force: A Conversation With Journalists Who Cover Deadly, Highly-Publicized Police Shootings, Denetra Walker

Theses and Dissertations

After the emergence of the Black Lives Matter movement following the deaths of unarmed Black teens Trayvon Martin and Michael Brown, news about police shootings catapulted into the local and national spotlight through videos and messages on social media. Information about police shootings is usually reported to the public through media sources such as television, online/digital news, and social media. This study examines how television news journalists cover the issue of police shootings in the United States. Through 10 in-depth interviews with television journalists who covered highly-publicized police shootings, the author analyzes how race, journalistic norms, technology, and citizen ...


Fandom In Politics: Scale Development And Validation, Won-Ki Moon Jan 2018

Fandom In Politics: Scale Development And Validation, Won-Ki Moon

Theses and Dissertations

Despite the importance of fandom in politics to understanding individuals’ political behaviors, reliable scales measuring political fandom are lacking. To fill this gap, the present study constructs and validates a new scale for political fandom. First, by reforming existed questions and making new questions, the author derived 42 questions belonging to seven dimensions as an initial item pool based on conceptualization. Second, to refine and develop the scale, the researcher conducted exploratory factor analysis and confirmatory factor analysis. According to the result of the studies, the final factor model of political fandom retained 25 questions and seven dimensions. In addition ...


Breaking The Silence: Extending Theory To Address The Underutilization Of Mental Health Services Among Chinese Immigrants In The United States, Jo-Yun Queenie Li Jan 2018

Breaking The Silence: Extending Theory To Address The Underutilization Of Mental Health Services Among Chinese Immigrants In The United States, Jo-Yun Queenie Li

Theses and Dissertations

Mental health services underutilization has been a prevalent issue in Chinese immigrant community in the United States. Using a nation wide survey of 445 Chinese immigrants in November 2017, this study investigates the effects of cognitive barriers (i.e., acculturation levels) and affective obstacles (i.e., mental illness stigma) on Chinese immigrants’ perceptual, attitudinal, and behavioral responses toward mental health services, by combining situational theory of problem solving and the theory of planned behavior. This study also examines the effects of mainstream and ethnic media use on acculturation and perceived stigma. Findings provide empirical support for the combined model, showing ...


Media, Influence, And Agriculture: Understanding The Clashing Communication About Iowa’S Water Quality Crisis, Joanna Marie Thrift Krajewski Aug 2017

Media, Influence, And Agriculture: Understanding The Clashing Communication About Iowa’S Water Quality Crisis, Joanna Marie Thrift Krajewski

Theses and Dissertations

In Iowa, the state with the largest percent of its land used for agriculture (90 percent) in the nation, compromised water quality is a chief concern among experts. The primary problem is related to the negative environmental impacts caused by nutrient runoff from fields. Although several innovative land-management practices have demonstrated nutrient reduction potential and other soil health related benefits, the practices are not widely utilized on Iowa farm fields. Thus, water quality is at the center of a contentious debate in the state and many farmers are receiving contradictory advice depending on the source of the information.

Media and ...


Educational Engagement: College Radio, Digital Media, And Organizational Change, Kyle Joseph Miller Aug 2017

Educational Engagement: College Radio, Digital Media, And Organizational Change, Kyle Joseph Miller

Theses and Dissertations

The media are experiencing a digital revolution. Substantial research has been conducted on digital technologies as they change television, print, and commercial radio. However, very little is known about the current digital adaptation in college radio. From increased online consumption, to podcasts and social media, college radio is also embracing digital technologies.

Educational engagement is important in college radio. Alternative and academic structures are being significantly influenced today through digital transformation. The college radio system has faced a number of funding and administrative tensions between stations and their universities. As these tensions continue to affect the growth and development of ...


"But She's Snow White, She Wouldn't Hurt Anybody": A Critical Analysis Of Gender And Power In Once Upon A Time, Mackenzie Mahler Jun 2017

"But She's Snow White, She Wouldn't Hurt Anybody": A Critical Analysis Of Gender And Power In Once Upon A Time, Mackenzie Mahler

Theses and Dissertations

This thesis examines gender performance and its relation to power in the television series Once Upon a Time (OUAT). On the surface, OUAT is a television show that constantly challenges the culturally-ingrained gender norms often found in fairy tales, as it creates new storylines for traditional fairy tales. This warrants a deeper examination of the series to understand if and how it is subverting these typical gender norms. To fully understand how gender operates in OUAT, I examined how gender affects and is affected by hegemony in the show and how this relates to our cultural understanding of gender and ...


Modern Family And Family Guy: Representation And Relevancy Among Twitter Fans, James Carviou May 2017

Modern Family And Family Guy: Representation And Relevancy Among Twitter Fans, James Carviou

Theses and Dissertations

From a critical perspective, this study interrogates issues of representation and relevance among Twitter fans. Sitcoms are a satirical reflection of everyday life. Studying audience response on Twitter can offer insight into the connection between a television show as a text and its responding fans. There has been a variation in engagement when it comes to television viewership. Some viewers are no longer passively watching their favorite shows. They are engaged on social media offering comments and questioning what they see and hear. This comes at a time when television has evolved with a renaissance of programming and technology, but ...


The Digital Surgeon's Warning: Do Disclaimers Have A Place In Beauty And Fashion Advertising?, Jess Gabl Apr 2017

The Digital Surgeon's Warning: Do Disclaimers Have A Place In Beauty And Fashion Advertising?, Jess Gabl

Theses and Dissertations

The purpose of this study is to investigate the effects of disclaimers of photogenic manipulation, models’ body types, and the interaction between the two through the theoretical lenses of social comparison theory and priming effects. In an online experiment, this study employs a 3 (no disclaimer, presence of digital enhancement disclaimer, absence of digital enhancement disclaimer) by 2 (thin model body type and average model body type) factorial analysis to tease apart the effects of disclaimers on consumers (social comparison, self-esteem, and wishful identification) and the organizations that are compelled or choose to employ them (brand attitudes and perceptions of ...


The Byline Of Europe: An Examination Of Foreign Correspondents' Reporting From 1930 To 1941, Kerry J. Garvey Mar 2017

The Byline Of Europe: An Examination Of Foreign Correspondents' Reporting From 1930 To 1941, Kerry J. Garvey

Theses and Dissertations

This thesis focuses on two of the largest foreign correspondents’ networks the one of the Chicago Tribune and New York Times- in prewar Europe and especially in Germany, thus providing a wider perspective on the foreign correspondents’ role in news reporting and, more importantly, how their reporting appeared in the published newspaper. It provides a new, broader perspective on how foreign news reporting portrayed European events to the American public. It describes the correspondents’ role in publishing articles over three time periods- 1930 to 1933, 1933-1939, and 1939 to 1941. Reporting and consequently the published paper depended on the correspondents ...


Framing Marijuana: A Study Of How Us Newspapers Frame Marijuana Legalization Stories And Framing Effects Of Marijuana Stories, Hwalbin Kim Jan 2017

Framing Marijuana: A Study Of How Us Newspapers Frame Marijuana Legalization Stories And Framing Effects Of Marijuana Stories, Hwalbin Kim

Theses and Dissertations

The current study was initially designed to look at how the issue of marijuana legalization was presented in U.S. newspapers and how news frames could influence the audiences’ attitudes or behavioral intentions. To investigate these questions, two different types of research methods were employed: content analysis and experiment. Using framing theory as a theoretical framework, this study found that marijuana legalization has been largely described as a legislation issue or a law enforcement issue, and medical benefit and medical risk were most frequently mentioned attributes to support and oppose marijuana legalization. Findings indicated that news frame could influence the ...


The Allure Of Isis: Examining The Underlying Mechanisms That Helped The Islamic State In Iraq And Syria, Alexander Luchsinger Jan 2017

The Allure Of Isis: Examining The Underlying Mechanisms That Helped The Islamic State In Iraq And Syria, Alexander Luchsinger

Theses and Dissertations

This dissertation examines the effects of exposure to media content related to the Islamic State in Iraq and Syria (ISIS) and its effect on support for the group. Using a survey of Muslim adults living in the United States (N = 396), this study sought to understand the influence of media exposure on identification, empathy and attitudes toward ISIS, and how they relate to behavioral intention to support the group. Using social cognitive theory as a theoretical framework, these relationships were assessed using mediation analyses to measure the relationships between variables. Findings indicate that identification, empathy, and attitudes are all significant ...