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Full-Text Articles in Mass Communication

Death In The Age Of Eternity: How Facebook Users Cope With Personal Loss, Eric Palmer Meyer Jan 2016

Death In The Age Of Eternity: How Facebook Users Cope With Personal Loss, Eric Palmer Meyer

Graduate Theses and Dissertations

This study explores the relatively new phenomenon of Facebook users creating memorial content in order to grieve. Using a survey with 230 undergraduate and graduate respondents, the study examines the factors that influence the creation of memorial content on Facebook. Users who post more and actively create content that is not related to mourning are more likely to create memorial content. For a majority of Facebook users, the site is a supportive and nurturing place. providing a social space for the grieving to interact with each other. Most users do not post memorial content, but those who do create memorial ...


Social Media Use During The College Transition, Kevin J. Yurasek May 2014

Social Media Use During The College Transition, Kevin J. Yurasek

Graduate Theses and Dissertations

Starting college is an exciting and pivotal time for students. During this time, the student will be faced with challenges of his or her social identity and will need to develop or modify identities based on new social situations. Previous research shows that social media play a role in identity development, but there is little information regarding the extent. Are new college students using Facebook during their transition to communicate their new identity/social group to new peers? Are they using Facebook to maintain nostalgia for previous identities/social groups? This information will be valuable to higher education professionals working ...


Polarized And Liking It: How Political Polarization Affects Active Avoidance Behavior On Facebook, Bobbi L. Newman Jan 2014

Polarized And Liking It: How Political Polarization Affects Active Avoidance Behavior On Facebook, Bobbi L. Newman

Graduate Theses and Dissertations

This research sought to determine how and if political polarization is affecting behavior on Facebook. An online survey was constructed to measure levels of polarization, offline political activity, online political activity, and active avoidance behaviors on Facebook. The survey was conducted over 4 weeks. I found that those who encounter a higher amount of political content and discussions on Facebook also reported a higher number of active avoidance behaviors over all. This group was also more likely to report unFriending someone because of something that Friend posted related to political or social issues.

Those with a higher number of reported ...


Organization Public Relationships On Social Media: The Experience Of Those Who "Like" Oreo On Facebook, Rodobaldo Miguel Gonzalez Iii Jan 2013

Organization Public Relationships On Social Media: The Experience Of Those Who "Like" Oreo On Facebook, Rodobaldo Miguel Gonzalez Iii

Graduate Theses and Dissertations

Despite a growing amount of research on social media, little research has been conducted to investigate why consumers connect with brands on Facebook. As companies continue to expand their presence to the social networking website, a gap in research on social media has formed. This study focuses on consumer's connection with a brand on Facebook. To do this, this research focuses on the connection of consumers with Oreo on the website to identify the environment created that engages those who connect with the brand online. Oreo was selected as the focus of the research due to its popularity on ...


Strategizing Relationships 2.0: An Analysis Of International Companies' Use Of Social Media, Jessica Marie Brightman Jan 2012

Strategizing Relationships 2.0: An Analysis Of International Companies' Use Of Social Media, Jessica Marie Brightman

Graduate Theses and Dissertations

Because of technological advances and the blurring of boundaries, the world is becoming a global community. Global communications have made it essential for multinational corporations to develop and maintain a consistent worldwide identity and brand image. It is no longer possible to classify people into simple and stable segments of customers; the world is evolving and so is the population. The purpose of this research is to bridge the gap between the academic and professional world of international public relations by expanding the stream of literature and incorporating a global aspect. Within the last few years, social media has seen ...


Communicating During An Organizational Crisis: Using Facebook As A Relationship Management Tool, Vjollca Hysenlika Jan 2012

Communicating During An Organizational Crisis: Using Facebook As A Relationship Management Tool, Vjollca Hysenlika

Graduate Theses and Dissertations

The purpose of this study was to determine how organizations communicate on Facebook during a crisis, from a relationship management perspective, and how their interactivity, responsiveness, and transparency affect their Fan page's relevance, importance, and appeal. In this study, the researcher conducted a controlled experiment to examine if a strategized Facebook Fan page that contained a high level of interaction, responsiveness, and transparency contributed to long-lasting relationships with fans or helped organizations recover/prevent a crisis. The researcher created eight different conditions (Facebook Fan Pages) presenting a crisis message, and recruited 200 students (25 participants per condition) from the ...


Uses And Gratifications On Social Networking Sites: Analysis Of Use And Value Of Social Networking Sites For Three Types Of Social Capital On College Students, Zhang Xu Lineberry Jan 2012

Uses And Gratifications On Social Networking Sites: Analysis Of Use And Value Of Social Networking Sites For Three Types Of Social Capital On College Students, Zhang Xu Lineberry

Graduate Theses and Dissertations

Abstract

Social networking sites (SNS), such as Facebook and LinkedIn, have recently emerged as popular media worldwide. The rapid adoption of SNS by college students in the United States raises many questions. Why do youths like SNS? How do they use them? Will these SNS activities replace or complement face-to-face relationships? To address these questions, this research provides a quantitative examination of college students' uses and gratifications of SNS, with a focus on social capital. More specifically, it examines how individuals' perceived value of social capital drives the generation of user-created content, and how gratifications obtained from SNS are different ...