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Graduate Theses and Dissertations

Behavior

Publication Year

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Full-Text Articles in Mass Communication

Household Food Waste Prevention In Malaysia: An Issue Processes Model Perspective, Syahirah Abd Razak Nov 2017

Household Food Waste Prevention In Malaysia: An Issue Processes Model Perspective, Syahirah Abd Razak

Graduate Theses and Dissertations

Food waste has been a worldwide concern for several decades but this problem is relatively new in the Malaysian context due to the increasing amount of food waste in recent years. Thus, the goal of the study is to provide the basic information of knowledge and involvement level, and their interaction in food waste prevention among households in Malaysia. This study seek to further mass communication research in the area of food waste. The Hallahan’s Issues Processes Model was used within this study in order to determine the relationship between knowledge, involvement, and food waste prevention behavior. The convenience ...


An Examination Of Motives, Experiences, And Behaviors Of Mmorpg Players, Theresa Lynn Woods May 2014

An Examination Of Motives, Experiences, And Behaviors Of Mmorpg Players, Theresa Lynn Woods

Graduate Theses and Dissertations

Massively multiplayer online role-playing games (MMORPGs) are growing in popularity and use worldwide. This study seeks to explore the motivations and experiences of MMORPG players through an extensive online survey with more than a thousand participants (n=1,422). The findings support a complex relationship between the variables, including the direct effects of motivations and flow on the time invested by players in MMORPG play, as well as the mediated effects of motivation via flow. Causal relationships are examined in addition to the significance of direct and indirect effects on frequency of play, yielding several significant results, including (1) the ...