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Graduate Theses and Dissertations

2007

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Full-Text Articles in Mass Communication

Government Public Relations: A Quantitative Assessment Of Government Public Relations Practitioner Roles And Public Relations Model Usage, Joelle Wiley Castelli Apr 2007

Government Public Relations: A Quantitative Assessment Of Government Public Relations Practitioner Roles And Public Relations Model Usage, Joelle Wiley Castelli

Graduate Theses and Dissertations

This study attempts to identify how public relations are practiced in local governments. Traditional literature has stated that the public information model of public relations is the model of public relations practiced in local governments. This study also attempts to determine which roles are most common for lead communicators in municipal organizations governments. Based on Internet survey research methods, research findings indicated that while most practitioners stated they practiced a two-way communications model, they had the most expertise in the public information and press agentry models. The researcher also found that the role most often held by the highest ranking ...