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Full-Text Articles in Mass Communication

Framing China's National Image Through Film: Chinese Political Films In The 1980s And The 2000s, Ruiqi Lin Jan 2016

Framing China's National Image Through Film: Chinese Political Films In The 1980s And The 2000s, Ruiqi Lin

Graduate Theses and Dissertations

This research examines how Chinese political films frame national image at the present time (2000s) and compares that portrayal with an earlier time period (1980s). Attempting to build a bridge between framing theory and film studies, and also trying to provide an comprehensive measurement of national image, this research expands the concept of national image to include political and cultural aspects: the former involves key dimensions such as major political figures and state capacity, while the latter contains traditional cultural representations, national culture portrayals, and patriotism appeal. Through a qualitative content analysis of two films, The Founding of A Republic ...


On The Convergence Of Cinema And Theme Parks: Developing A Predictable Model For Creative Design, Ryan Luke Terry Sep 2015

On The Convergence Of Cinema And Theme Parks: Developing A Predictable Model For Creative Design, Ryan Luke Terry

Graduate Theses and Dissertations

The goal of this research study is to develop a model of information that will enable media conglomerates and other companies, with theme park investments, to make informed and effective decisions based on scholarly and empirical evidences. In order to do this, the following research study uses historic, scholarly, journalistic, and focus group evidences to consolidate the information necessary to create a model to support concepts and designs. The paper begins with establishing why it is important for media conglomerates, with theme park investments, to integrate cinema into the park’s design. Then it looks back through the history of ...


Portrayals Of Gay Characters In Chinese Movies: A Longitudinal Look, Xuan Zhang Jan 2014

Portrayals Of Gay Characters In Chinese Movies: A Longitudinal Look, Xuan Zhang

Graduate Theses and Dissertations

ABSTRACT

Homosexuals were considered criminals and abnormal in China, and the majority of Chinese homosexuals still hide in the shadows, especially in the mainland. However, demands of cultural pluralism and human rights are beginning to show a sign of tolerance to the minority group, especially among the younger generation. As a powerful form of mass media, motion pictures can create images of certain people, affecting the audience's evaluation of a specific group or situation. This study examines the portrayals of gay characters in Chinese films over a sixteen-year period, focusing on the characters' visibility (explicit or implicit), representation (positive ...


The Impact Of Movie Reviews Vs. Word Of Mouth On Post-Viewing Evaluations Of Films, Scott Schrage Jan 2012

The Impact Of Movie Reviews Vs. Word Of Mouth On Post-Viewing Evaluations Of Films, Scott Schrage

Graduate Theses and Dissertations

Moviegoers regularly encounter movie reviews and word of mouth (WOM) prior to seeing a film. This thesis examined (1) whether reviews and WOM influence moviegoers' post-viewing opinions of a film and (2) whether this information's influence is moderated by moviegoing frequency. Using a between-subjects factorial design, the study gave participants positive or negative information about a film that they were led to believe came from either professional movie reviews or students at their university. Participants then watched the film and gave their opinions of its quality. The study found that, regardless of valence or source, this information did not ...


The Hero Soldier: Portrayals Of Soldiers In War Films, Gavin Davie Jan 2011

The Hero Soldier: Portrayals Of Soldiers In War Films, Gavin Davie

Graduate Theses and Dissertations

The mythos of the hero has existed within the stories of humanity for as long as we can remember. Within the last hundred years film has become one of the dominant storytelling media of our culture and numerous films, especially war films, about heroes and their inspirational actions have been made. This study focuses on war films and the hero soldiers and their actions portrayed in those films. It uses a narrative analysis of five war films to accomplish this. The findings suggest that the hero soldier has become more human and fallible over time and that heroes are a ...