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University of Nebraska - Lincoln

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Full-Text Articles in Mass Communication

Journalism Practice In A Country Facing Division Threats : Newspaper Framing Of Secession Agitations In Nigeria, Somtochukwu Victor Okeke, Ogechi Eucharia Okwumba, Greg H. Ezeah, Gever Verlumun Celestine Sep 2019

Journalism Practice In A Country Facing Division Threats : Newspaper Framing Of Secession Agitations In Nigeria, Somtochukwu Victor Okeke, Ogechi Eucharia Okwumba, Greg H. Ezeah, Gever Verlumun Celestine

Library Philosophy and Practice (e-journal)

Violent agitations for the secession of South-East from Nigeria is one of the conflict situations that has continued to persist, even after the civil war. The conflict is shredded in political and ethic alignments, thus threatening to drive the country into a second civil war. This study examined media framing of secession agitations pioneered by Indigenous People of Biafra. In doing so, a total of four newspapers- The Vanguard, The Punch, The Guardian and This Day- were content analysed while the study duration was June 1st 2015 to June 1st 2018. Both descriptive and inferential statistics were used ...


Broadcasting Law 32/2002: A Case Of The Indonesian Government’S Indecisiveness Towards The Implementation Of Radio Network, Kartika Singarimbun, Siti Karlinah, Yuliandre Darwis, Dadang Rahmat Hidayat Jul 2019

Broadcasting Law 32/2002: A Case Of The Indonesian Government’S Indecisiveness Towards The Implementation Of Radio Network, Kartika Singarimbun, Siti Karlinah, Yuliandre Darwis, Dadang Rahmat Hidayat

Library Philosophy and Practice (e-journal)

Even though the growth of radio networks in Indonesia has only reached number 15, these networks have branches in all major cities by transferring the ownership of local radios. Radio network is regulated but only in terms of quantity and share of ownership. Broadcast licenses are issued only for limited areas, but with the development of technology, broadcast coverage area becomes unlimited. The 2002 Indonesian Broadcasting Law No.32 manages the amount of local content percentage, and regulatory process and actions for violating local content regulations are difficult to do. The duality of regulatory authority between the Ministry of Communication ...


Journalistic Ethics And The Right-Wing Media, Jason Mccoy Apr 2019

Journalistic Ethics And The Right-Wing Media, Jason Mccoy

Professional Projects from the College of Journalism and Mass Communications

This paper will examine the development of modern media ethics and will show that this set of guidelines can and perhaps should be revised and improved to match the challenges of an economic and political system that has taken advantage of guidelines such as “objective reporting” by creating too many false equivalencies. This paper will end by providing a few reforms that can create a better media environment and keep the public better informed. As it was important for journalism to improve from partisan media to objective reporting in the past, it is important today that journalism improves its practices ...


Bat Meets Girl: Adapting The Dark Knight’S Love Life To The Big Screen, Brandon Bosch Apr 2019

Bat Meets Girl: Adapting The Dark Knight’S Love Life To The Big Screen, Brandon Bosch

Sociology Department, Faculty Publications

It is no secret that Hollywood loves a good romance. What is perhaps sometimes overlooked however is how important romance and female characters are to male-dominated action films. Esma Kartal argues women and romance are deliberately placed into action films to create “romantic relief” and attract female viewers for greater crossover appeal.1 In addition to romance, Yvonne Tasker observes how women in action films serve as a witness for “the hero’s suffering” and humanity in action films.2 Finally, a classic use of women and romance in action films is that of the damsel-indistress, which continues to this ...


Trendjacking: A Social Justice Analysis, Rachel Finnegan Mar 2019

Trendjacking: A Social Justice Analysis, Rachel Finnegan

Honors Theses, University of Nebraska-Lincoln

The purpose of this paper is to look at the intersection of trendjacking and social justice within five specific advertisements targeted at an American audience from well-known brands. A variety of success in utilizing this intersection is presented and explained through an analysis of the advertisement, people highlighted, the brand’s financial giving and history, social media response, etc. The five brands examined are Pepsi, Dove, Nike, Airbnb, and Levi’s.

To successfully utilize social justice trendjacking, brands must be genuine and specific with their message, be prepared to explain their reasoning for their decisions, have the advertisements checked by ...


Missing The (Turning) Point: The Erosion Of Democracy At An American University, Anthony Fucci, Theresa Catalano Feb 2019

Missing The (Turning) Point: The Erosion Of Democracy At An American University, Anthony Fucci, Theresa Catalano

Faculty Publications: Department of Teaching, Learning and Teacher Education

On August 25, 2017, student members of Turning Point USA (TPUSA), a right-wing conservative organization who advocates for smaller government and free market enterprise, recruited on the University of Nebraska–Lincoln (UNL) campus. Members of the UNL community protested nearby. Part of the protest was recorded on video and released to social media leading to harsh public criticism that accused the university of restricting free speech and being an unsafe environment for conservative students. Drawing on cognitive linguistics (e.g. metonymy, framing) and multimodal critical discourse analysis (MCDA), this paper explores how the TPUSA incident at UNL was recontextualized in ...


Social Media Flooded With Rescue Requests During Hurricane Harvey, Alison Greenhalgh Dec 2018

Social Media Flooded With Rescue Requests During Hurricane Harvey, Alison Greenhalgh

Professional Projects from the College of Journalism and Mass Communications

When Hurricane Harvey hit Houston, social media was used in a new way during a natural disaster. Emergency phone lines were jammed, and people were in desperate need of rescuing. These people turned to social media, such as Facebook, to ask for help. At the same time, civilian rescuers turned to social media to find locations of people in need of rescuing. News articles published stories about the desperate cries for help on social media; however, these articles left some questions unanswered. How exactly did social media connect rescuers and victims, and how could it be more efficient? How did ...


Transforming Library And Information Services Delivery Using Innovation Technologies, Ogar Christopher Eje Mr, Tangkat Yusuf Dushu Mr. Sep 2018

Transforming Library And Information Services Delivery Using Innovation Technologies, Ogar Christopher Eje Mr, Tangkat Yusuf Dushu Mr.

Library Philosophy and Practice (e-journal)

In todays’ world, library and information services delivery are being transformed from their manual operations to new ways using technology. The study identified the paradigm shift in libraries and information services as a direct consequence of innovation technologies. The key concepts in the study are discussed. The new technology and communication tools are employed in rendering services to the patrons through appropriate channels for access to information with cluster of technologies referred to as the internet. Information technology has brought in sweeping changes in the way libraries function. Libraries need to access, evaluate, and measure the impact of information technology ...


Developing The Next-Generation Don Draper, Valerie K. Jones Jul 2018

Developing The Next-Generation Don Draper, Valerie K. Jones

Faculty Publications, College of Journalism & Mass Communications

Technology and the proliferation of data have transformed the advertising industry. Those with digital and analytical skills are now more employable than those with “traditional” advertising skills. At the same time, colleges and universities face increasing emphasis on job placement rates. Are advertising programs providing students with the skills needed to win jobs today and become successful employees tomorrow? Today’s “next-generation Don Drapers” must be fluent not only in creativity and big ideas but also in analysis and Big Data.


Information Disorder And The Need For News Literacy Education In The Digital Era, Lauren Brown-Hulme Mar 2018

Information Disorder And The Need For News Literacy Education In The Digital Era, Lauren Brown-Hulme

Honors Theses, University of Nebraska-Lincoln

This paper serves as a comprehensive report on the need for and barriers to news literacy education in the United States. Current misinformation issues in the U.S. are introduced and the importance of news literacy among citizens of a democracy. Answers to these questions are sought: What are the current challenges regarding news literacy in the digital age and what are the implications? Further, can news literacy be taught? Based on measured practices, what are the best methods for news literacy education? Existing literature covers the topics of information disorder and news literacy, highlighting the importance of news literacy ...


Voice-Activated Change: Marketing In The Age Of Artificial Intelligence And Virtual Assistants, Valerie K. Jones Jan 2018

Voice-Activated Change: Marketing In The Age Of Artificial Intelligence And Virtual Assistants, Valerie K. Jones

Faculty Publications, College of Journalism & Mass Communications

The Internet of Things promises to make relationships with technology more personal than ever. Voice-controlled virtual or artificial intelligence assistants such as Amazon’s Alexa or Google Assistant execute the commands of their users, providing information, entertainment, utility, and convenience while enabling consumers to bypass the advertising they would typically see on a screen. This “screen-less” communication presents significant challenges for brands used to “pushing” messages to audiences in exchange for the content they seek in hopes of creating preference. It also raises ethical questions about data collection, usage, and privacy. Little is known about the role marketing will play ...


Impact Of Social Media On Ghanaian High School Students, Frankie Asare-Donkoh Jan 2018

Impact Of Social Media On Ghanaian High School Students, Frankie Asare-Donkoh

Library Philosophy and Practice (e-journal)

Many high school students in Ghana have access to social media using several devices with internet connectivity including Ipads, mobile phones, laptops, tablets and others. Some parents and educationists believe social media has negative impact on students. They argue that social media makes students incapable of making independent and critical analysis of issues and events. Notwithstanding this, other parents, educationists and students applaud the positive impact of social media on learning and social cohesion. The findings of this study reveal that social media has positive impact on the academic and social life of Ghanaian senior high school students.


The Effects Of Culture On International Advertising Appeals: A Cross-Cultural Content Analysis Of U.S. And Japanese Global Brands, Dan Zhao Dec 2017

The Effects Of Culture On International Advertising Appeals: A Cross-Cultural Content Analysis Of U.S. And Japanese Global Brands, Dan Zhao

Professional Projects from the College of Journalism and Mass Communications

An international advertising campaign can be standardized in creative strategy, but localized in execution. As an integral part of the execution, advertising appeals should be tailored to local culture to maximize the effectiveness of international advertising campaigns while minimizing cost. The purpose of this study is to investigate whether advertising appeals mirror predicable differences in cultural values.

This study is based on the influential Hofstede model (Hofstede, 2001; Hofstede & Mooij, 2010), which distinguishes cultures according to six dimensions. While individualism and collectivism have been widely discussed in published studies, other dimensions that are also important indicators of advertising appeals have ...


Office Of Scholarly Communications, Annual Report Fiscal Year 2017 (July 1, 2016 – June 30, 2017), Paul Royster, Sue A. Gardner, Margaret Mering, Linnea Fredrickson Aug 2017

Office Of Scholarly Communications, Annual Report Fiscal Year 2017 (July 1, 2016 – June 30, 2017), Paul Royster, Sue A. Gardner, Margaret Mering, Linnea Fredrickson

Digital Commons / Institutional Repository Information

This report covers the Scholarly Communications team, and activities involving the institutional repository (IR), library publishing operations, outreach and advocacy, and copyright consulting.

Highlights include services, size, usage metrics, recognition (Ranking Web of World Repositories), Zea Books, journals, and appendices. (32 pages)


Taking A Stand By Kneeling: An Analysis Of National Anthem Protest Coverage, Vincent Pena Aug 2017

Taking A Stand By Kneeling: An Analysis Of National Anthem Protest Coverage, Vincent Pena

Theses from the College of Journalism and Mass Communications

Colin Kaepernick of the San Francisco 49ers decided to protest the national anthem before a 2016 NFL preseason game because of systemic racial inequality and instances of police brutality, sparking a nationwide debate about the First Amendment, the national anthem in sports, and race, among other topics. His protest influenced many similar protests, including one by three members of the Nebraska Cornhuskers football team. This paper looks at the media coverage of the protests and the aftermath, examining both national and local print and broadcast news sources, to determine the degree to which the coverage adheres to the protest paradigm ...


How Instagram Content Affects Brand Attitudes And Behavior, Ming (Bryan) Wang, Valerie K. Jones Jan 2017

How Instagram Content Affects Brand Attitudes And Behavior, Ming (Bryan) Wang, Valerie K. Jones

Faculty Publications, College of Journalism & Mass Communications

This paper examines the effectiveness of communication on Instagram, a type of visual social networking site, by the US Transportation Security Administration (TSA). Results show that the TSA’s Instagram account elicited stronger emotional reactions than a private consumer product business Instagram account. More importantly, perceived usefulness of content, perceived persuasive intent of content, and negative emotions all affected attitudes toward the TSA. Additionally, perceived usefulness of content and negative emotions also influenced communicative action regarding the TSA account. Findings demonstrate the emotional impact of visual communication and the role of both cognitive and affective evaluations in changing attitudes and ...


Othering Others: Right-Wing Populism In Uk Media Discourse On “New” Immigration, Grace E. Fielder, Theresa Catalano Jan 2017

Othering Others: Right-Wing Populism In Uk Media Discourse On “New” Immigration, Grace E. Fielder, Theresa Catalano

Faculty Publications: Department of Teaching, Learning and Teacher Education

Right wing populism is on the rise. Through the use of othering, right-wing groups delimit their own identities while excluding others. The purpose of this chapter is to shed light on how European mediated public spheres (such as reader responses to media discourse) constitute an important domain of identity articulation and struggle through the discursive construction of the ‘Other’. In this case, the others come from the Central and Eastern European countries that are perceived as newcomers to Western Europe due to the consecutive enlargements of the European Union. Specifically, this chapter provides an in-depth analysis of 236 reader comments ...


Common Platforms And Devices Used To Access News About Native Americans, Rebekka J. Schlichting Aug 2016

Common Platforms And Devices Used To Access News About Native Americans, Rebekka J. Schlichting

Professional Projects from the College of Journalism and Mass Communications

The opening story about Ictinike and the buzzard is a traditional oral story from my Ioway Tribe culture. It represents the way in which Native American people historically shared information and stories. Today, Native stories are shared in multiple ways: oral, written, video, audio, websites, social media, etc. This research explored the ways in which Native Americans receive their stories today, specifically news stories about Native Americans. This research was done in order to see how news outlets could better serve Native populations in the U.S. In addition, I looked at which platforms and devices are most effective for ...


Native Advertising: An International Perspective, Emily Giller Aug 2016

Native Advertising: An International Perspective, Emily Giller

Professional Projects from the College of Journalism and Mass Communications

Native advertising is a different approach to advertising that welcomes content-based marketing. According to the Interactive Advertising Bureau (IAB), native advertising is defined as “paid for content that is relevant to the consumer experience, and is integrated into the surrounding content and is not interruptive”. Native advertising is advertising disguised as regular news content. Specific examples of native advertising include: sponsored posts, Search Engine Marketing (SEM), print stories that appear in newspapers or magazines but are promoted by a brand, and promoted posts on social media. The point of native advertising is to straddle the line between advertising and editorial ...


Broadband And Mobile Internet Services In Nonmetropolitan Nebraska: 2016 Nebraska Rural Poll Results, Rebecca Vogt, Cheryl Burkhart-Kriesel, Randolph Cantrell, Bradley Lubben, Larry J. Mcelravy Jr. Jun 2016

Broadband And Mobile Internet Services In Nonmetropolitan Nebraska: 2016 Nebraska Rural Poll Results, Rebecca Vogt, Cheryl Burkhart-Kriesel, Randolph Cantrell, Bradley Lubben, Larry J. Mcelravy Jr.

Publications from the Center for Applied Rural Innovation (CARI)

A recent Pew Research Center survey revealed that home broadband adoption has plateaued in the United States. In addition, there has been an increase in adults who use a smartphone to access the Internet but do not have traditional broadband service in their home. Given these national trends, how do rural Nebraskans access the Internet? Are they accessing the Internet from their cell phones? Are they subscribing to high-speed Internet services at home? How satisfied are they with their Internet services? How important do they feel Internet access is for various items? This paper provides a detailed analysis of these ...


This Machine Kills Fascists: Music, Speech And War, Robert J. Crisler May 2016

This Machine Kills Fascists: Music, Speech And War, Robert J. Crisler

Theses from the College of Journalism and Mass Communications

This thesis examines the history and persuasive power of rhetoric through the mass medium of popular music from Woody Guthrie to the modern era. It focuses on the Vietnam War era as a particularly significant and prolific era of topical (“protest”) music. Through interviews with media observers, historians and veterans of the Vietnam war, it seeks to understand the relevance of rhetorical speech in music within an overall mass media context, both within that era and extending to the present day. Through contemporaneous accounts of the intent of the songwriters and artists, an understanding is gained of the intent to ...


The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala Jan 2016

The Future Of Advertising: What You Should Know, Valerie K. Jones, Rishad Tobaccowala

Faculty Publications, College of Journalism & Mass Communications

We live in an empowered age with empowered consumers. Technology has become a slingshot enabling each of us consumers to defeat Goliath, the big companies and marketers. Consumers have god-like power, able to see, hear, discover, and uncover almost anything through all of the devices available today. Digitization, globalization and demographic shifts are requiring us to replace old models of thinking about communication and advertising. The chapter introduces new models of thinking about about the future of advertising, guided by a few fundamental principles: delivering utilities and services, as opposed to a message; reaggregating audiences, as opposed to segmenting them ...


Adpr 450: Public Relations Theory And Strategy—A Peer Review Of Teaching Project Inquiry Portfolio—"Using Crisis Simulation To Enhance Crisis Management: The Role Of Presence", Ming Wang Jan 2016

Adpr 450: Public Relations Theory And Strategy—A Peer Review Of Teaching Project Inquiry Portfolio—"Using Crisis Simulation To Enhance Crisis Management: The Role Of Presence", Ming Wang

UNL Faculty Course Portfolios

Simulation-based training (SBT) is a common pedagogical tool used in crisis management training. This paper explores the effects of a crisis simulation activity on students’ crisis management competencies. Pre- and post-test surveys indicated that students significantly improved crisis management competencies after the crisis simulation activity. Moreover, presence was found to be positively associated with crisis management competencies, suggesting that presence is critical in designing an effective simulation activity.


Jomc: 491/891: Special Topic: News Engagement Lab—A Peer Review Of Teaching Project Benchmark Portfolio, Michelle Carr Hassler Jan 2016

Jomc: 491/891: Special Topic: News Engagement Lab—A Peer Review Of Teaching Project Benchmark Portfolio, Michelle Carr Hassler

UNL Faculty Course Portfolios

This benchmark portfolio analyzes a collaborative elective course offered by the University of Nebraska-Lincoln College of Journalism and Mass Communications in partnership with NET News, the state’s public media organization. The Spring 2016 course offered students hands-on experience creating, implementing and assessing social media content and engagement strategies for NET News. This portfolio showcases the innovative nature of the course while also demonstrating its pedagogical underpinnings. The portfolio provides a broad overview, including course goals and how activities and assignments are aligned with them. Using several assessment strategies, the inquiry focused on the course’s final project, in which ...


Gender In The Slasher Film Genre, Brandon Bosch Jan 2016

Gender In The Slasher Film Genre, Brandon Bosch

Sociology Department, Faculty Publications

It slices, it dices, it has entertained and scared audiences for decades—it’s the slasher film. Despite being dismissed by critics, the slasher film refuses to go away. Even if you don’t go to these movies, they are hard to escape, as every Halloween at least a few trick or treaters will dress up as a character from these movies. Given the longevity and popularity of this genre, I want to spend today talking about how these films often represent gender.

Scholars have also studied slasher films, and have provided a more formal definition than the one that ...


Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash Oct 2015

Life Beyond The Like: Uses & Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash

Theses from the College of Journalism and Mass Communications

One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses ...


A Primer On Grant Writing For Foundation Support For First-Time Grant Writers In Academic Libraries: Challenges And Opportunities, Peter L. Kraus Sep 2015

A Primer On Grant Writing For Foundation Support For First-Time Grant Writers In Academic Libraries: Challenges And Opportunities, Peter L. Kraus

Library Philosophy and Practice (e-journal)

In a majority of academic disciplines, grant writing is a skill that is often self-taught or acquired informally by trial and error. Few academic disciplines have grant writing as standard part of their curriculum at the graduate level. In the past, grant writing has received little or no emphasis in traditional library education since library science faculty themselves have a poor record of pursuing external funding. Yet, grant writing is a critical skill for new and experienced librarians. For many librarians, the prospect and challenge of writing a grant can seem daunting; however, with institutional support and the support of ...


Crisis Communication In An International Organization: An Investigation Of The Bbc’S Reputation In The Aftermath Of The Savile Scandal, Stephanie P. Shipp May 2015

Crisis Communication In An International Organization: An Investigation Of The Bbc’S Reputation In The Aftermath Of The Savile Scandal, Stephanie P. Shipp

Theses from the College of Journalism and Mass Communications

In October 2012, it was revealed that BBC television host Jimmy Savile had sexually abused victims on the premises of the BBC. The first reported instance of abuse on BBC premises had occurred and 1965 and continued until two years before his death. In the aftermath of the scandal, the BBC was accused of turning a blind eye to Savile's actions. The BBC's response to the crisis was confusing and inept. The BBC appeared to have no crisis communication strategy in place and lacked any sort of variation in its response to stakeholders in individual countries. This paper ...


Editors Use Social Media Mostly To Post Story Links, Sue Burzynski Bullard Apr 2015

Editors Use Social Media Mostly To Post Story Links, Sue Burzynski Bullard

Faculty Publications, College of Journalism & Mass Communications

A survey of senior editors of U.S. print broadcast and online news outlets found that while 98 percent of the 376 respondents say they use social media, they primarily use it to post links to stories on Facebook and Twitter. Far fewer use social media to interact with audiences by posing questions and responding to comments


Book Review: Ethics Of Media, Edited By Nick Couldry, Mirca Madianou, And Amit Pinchevski., Sue Burzynski Bullard Mar 2015

Book Review: Ethics Of Media, Edited By Nick Couldry, Mirca Madianou, And Amit Pinchevski., Sue Burzynski Bullard

Faculty Publications, College of Journalism & Mass Communications

Credible media outlets work to maintain their credibility and that invariably leads them to the ethics of the business. Ethics, if converted to a slogan, could be reduced to “do the right thing.” But exactly what is the right thing? How do you know it is the right thing? What exceptions are allowed, if any? How does the digital age affect ethics?