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Full-Text Articles in Mass Communication

Selling On, Not Out, The Internet, David Donnelly Apr 2016

Selling On, Not Out, The Internet, David Donnelly

David Donnelly

David Donnelly examines the commercialization of the Internet and considers the implications of the advertising applications of the Net After noting the history of advertising on other media and the unique attributes of the Internet context, the chapter examines new marketing and promotion techniques available on the Net The author suggests a set of safeguards that may avoid negative consequences of increased commercialization of the Net.


Mixing Metaphors: Sociological And Psychological Perspectives On Virtual Communities, Kevin Wang Feb 2016

Mixing Metaphors: Sociological And Psychological Perspectives On Virtual Communities, Kevin Wang

Kevin Wang

This chapter explores the theoretical and conceptual assumptions underlying the notion of virtual community. Drawing from relevant literature, the author first examines the fundamental properties of the Internet as both technological and cultural artifact and argues that the Internet can embody different technological, functional, and symbolic meanings that will have direct implications for how communities are formed and experienced. Building on that framework, the second part of the chapter focuses on the sociological and psychological bases of community and explores how such conceptions change with the emergence of the Internet. The author concludes that studies of virtual communities must be ...


Public Service In The Information Age: A Study Of E-Government In Taiwan, T. Y. Lau, Kevin Y. Wang, David Atkin Feb 2016

Public Service In The Information Age: A Study Of E-Government In Taiwan, T. Y. Lau, Kevin Y. Wang, David Atkin

Kevin Wang

This article reviews the literature on e-government and discusses policy implications stemming from e-government initiatives in Taiwan. Drawing from evaluation frameworks established in previous research, this study surveys the content of 62 websites maintained by the local, secondary and central government. Study findings suggest that, while Taiwan has made significant progress in deploying e-government initiatives across different administrative levels-especially in delivering a single service window model providing one-stop service for citizens and businesses-the technology's overall implementation is hampered by operational inconsistencies at the local level and differential access across the population. The article argues that to fully realise the ...


The Digital Dionysus: Nietzsche & The Network-Centric Condition Dec 2015

The Digital Dionysus: Nietzsche & The Network-Centric Condition

Dan Mellamphy

No abstract provided.