Open Access. Powered by Scholars. Published by Universities.®

Mass Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 1 - 7 of 7

Full-Text Articles in Mass Communication

Priming Past The Primary: Mass Media, Issue Salience And Candidate Evaluation In A Race For Governor, James Pokrywczynski, Robert Griffin, Jeff Seipel Jul 2014

Priming Past The Primary: Mass Media, Issue Salience And Candidate Evaluation In A Race For Governor, James Pokrywczynski, Robert Griffin, Jeff Seipel

Robert Griffin

No abstract provided.


Using A Measure Of Television Program Involvement To Explain Advertising Effects In Televised Sports, James Pokrywczynski Apr 1993

Using A Measure Of Television Program Involvement To Explain Advertising Effects In Televised Sports, James Pokrywczynski

James Pokrywczynski

No abstract provided.


Rosalie Manor + St. Pius High = New Beginnings, William Thorn Mar 1993

Rosalie Manor + St. Pius High = New Beginnings, William Thorn

William Thorn

No abstract provided.


The Influence Of Irritating Commercials On Radio Listening Habits, James Pokrywczynski, Jack Crowley Dec 1992

The Influence Of Irritating Commercials On Radio Listening Habits, James Pokrywczynski, Jack Crowley

James Pokrywczynski

No abstract provided.


An Assessment Of The Exposure Impact Of Arena Advertising Displays And Implications For Leisure Event Planners, James Pokrywczynski Dec 1992

An Assessment Of The Exposure Impact Of Arena Advertising Displays And Implications For Leisure Event Planners, James Pokrywczynski

James Pokrywczynski

No abstract provided.


Priming Past The Primary: Mass Media, Issue Salience And Candidate Evaluation In A Race For Governor, James Pokrywczynski, Robert Griffin, Jeff Seipel Dec 1992

Priming Past The Primary: Mass Media, Issue Salience And Candidate Evaluation In A Race For Governor, James Pokrywczynski, Robert Griffin, Jeff Seipel

James Pokrywczynski

No abstract provided.


Are Expired/Unused Coupons Worthless To Consumers And Advertisers, James Pokrywczynski Dec 1992

Are Expired/Unused Coupons Worthless To Consumers And Advertisers, James Pokrywczynski

James Pokrywczynski

No abstract provided.