Open Access. Powered by Scholars. Published by Universities.®

Mass Communication Commons

Open Access. Powered by Scholars. Published by Universities.®

Selected Works

None

Proceedings

Publication Year

Articles 1 - 5 of 5

Full-Text Articles in Mass Communication

[In Press] Event Marketing Sponsorship Impact: A Test Of Congruency And Engagement In An Ethnic Festival Context, James Pokrywczynski, David Brinker Dec 2011

[In Press] Event Marketing Sponsorship Impact: A Test Of Congruency And Engagement In An Ethnic Festival Context, James Pokrywczynski, David Brinker

James Pokrywczynski

No abstract provided.


The Influence Of Gender And Media Type On Job Satisfaction In Media Advertising Departments, James Pokrywczynski, Jack Crowley Dec 1996

The Influence Of Gender And Media Type On Job Satisfaction In Media Advertising Departments, James Pokrywczynski, Jack Crowley

James Pokrywczynski

No abstract provided.


A New Look At The Reasons For Job Satisfaction Among Women, James Pokrywczynski, Jack Crowley Dec 1996

A New Look At The Reasons For Job Satisfaction Among Women, James Pokrywczynski, Jack Crowley

James Pokrywczynski

No abstract provided.


The Differential Impact Of Televised Exposure To Arena Displays Vs. Commercials, James Pokrywczynski Dec 1993

The Differential Impact Of Televised Exposure To Arena Displays Vs. Commercials, James Pokrywczynski

James Pokrywczynski

No abstract provided.


Using A Measure Of Television Program Involvement To Explain Advertising Effects In Televised Sports, James Pokrywczynski Apr 1993

Using A Measure Of Television Program Involvement To Explain Advertising Effects In Televised Sports, James Pokrywczynski

James Pokrywczynski

No abstract provided.