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Mass Communication Commons

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Selected Works

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Articles

Public Relations and Advertising

Articles 1 - 13 of 13

Full-Text Articles in Mass Communication

Priming Past The Primary: Mass Media, Issue Salience And Candidate Evaluation In A Race For Governor, James Pokrywczynski, Robert Griffin, Jeff Seipel Jul 2014

Priming Past The Primary: Mass Media, Issue Salience And Candidate Evaluation In A Race For Governor, James Pokrywczynski, Robert Griffin, Jeff Seipel

Robert Griffin

No abstract provided.


[In Press] Convincing College Students To Stop Downloading Music Illegally: Finding Advertising That Works, Brian Sheehan, James Tsao, James Pokrywczynski Dec 2011

[In Press] Convincing College Students To Stop Downloading Music Illegally: Finding Advertising That Works, Brian Sheehan, James Tsao, James Pokrywczynski

James Pokrywczynski

No abstract provided.


Brand Exposures In Sports Photos Since 1956, James Pokrywczynski, John Carvahlo, C. Tom Preston Dec 2009

Brand Exposures In Sports Photos Since 1956, James Pokrywczynski, John Carvahlo, C. Tom Preston

James Pokrywczynski

No abstract provided.


Don't Isolate E-Business From The Marketing Communication Curriculum, James Pokrywczynski Oct 2002

Don't Isolate E-Business From The Marketing Communication Curriculum, James Pokrywczynski

James Pokrywczynski

No abstract provided.


A Psychographic Analysis Of Generation Y College Students, James Pokrywczynski, Joyce Wolburg Dec 2000

A Psychographic Analysis Of Generation Y College Students, James Pokrywczynski, Joyce Wolburg

James Pokrywczynski

No abstract provided.


Advertising In Ukraine: Cultural Perspectives, Jean Grow-Von Dorn, Irina Akimova Dec 1997

Advertising In Ukraine: Cultural Perspectives, Jean Grow-Von Dorn, Irina Akimova

Jean Grow

No abstract provided.


Job Satisfaction Among Newspaper Advertising Department Personnel, James Pokrywczynski, Jack Crowley Dec 1996

Job Satisfaction Among Newspaper Advertising Department Personnel, James Pokrywczynski, Jack Crowley

James Pokrywczynski

No abstract provided.


Assessing The Distracting Viewing Environment For Televised Sports And Its Relationship To Advertising Recall, James Pokrywczynski Dec 1993

Assessing The Distracting Viewing Environment For Televised Sports And Its Relationship To Advertising Recall, James Pokrywczynski

James Pokrywczynski

No abstract provided.


The Influence Of Irritating Commercials On Radio Listening Habits, James Pokrywczynski, Jack Crowley Dec 1992

The Influence Of Irritating Commercials On Radio Listening Habits, James Pokrywczynski, Jack Crowley

James Pokrywczynski

No abstract provided.


An Assessment Of The Exposure Impact Of Arena Advertising Displays And Implications For Leisure Event Planners, James Pokrywczynski Dec 1992

An Assessment Of The Exposure Impact Of Arena Advertising Displays And Implications For Leisure Event Planners, James Pokrywczynski

James Pokrywczynski

No abstract provided.


Priming Past The Primary: Mass Media, Issue Salience And Candidate Evaluation In A Race For Governor, James Pokrywczynski, Robert Griffin, Jeff Seipel Dec 1992

Priming Past The Primary: Mass Media, Issue Salience And Candidate Evaluation In A Race For Governor, James Pokrywczynski, Robert Griffin, Jeff Seipel

James Pokrywczynski

No abstract provided.


Are Expired/Unused Coupons Worthless To Consumers And Advertisers, James Pokrywczynski Dec 1992

Are Expired/Unused Coupons Worthless To Consumers And Advertisers, James Pokrywczynski

James Pokrywczynski

No abstract provided.


Peer Reviewers Describe Success In Grant Writing, James Pokrywczynski Dec 1991

Peer Reviewers Describe Success In Grant Writing, James Pokrywczynski

James Pokrywczynski

No abstract provided.